Direct onscreen advertising of pharmaceuticals targeted by patient diagnoses within the confines of a medical records software system
First Claim
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1. A computer-implemented method of increasing prescription-issuer awareness of a prescription in a medical records software system that enables a prescription-issuer to input assessments and prescriptions for a patient comprising the steps of:
- receiving, at a computer-based system, one or more prescription advertisements from entities responsible for marketing those prescriptions to prescription-issuers;
receiving an agreement to pay for display of the prescription advertisement when a user of the medical records software system selects one or more specific assessments within a group of predetermined assessments;
associating one or more prescriptions with each of a plurality of assessments as being appropriate prescriptions for that assessment in a data storage system associated with the computer-based system;
associating the one or more prescription advertisements with the one or more specific assessments for which payment has been agreed in a data storage system associated with the computer-based system;
receiving a prescription-issuer selection of an assessment from a group of possible assessments presented to the prescription issuer;
upon receiving selection of an assessment, presenting appropriate prescriptions associated with the assessment selected on a display device; and
upon receiving a selection of a specific assessment for which payment has been agreed, in addition to presenting appropriate prescriptions, presenting at least one prescription advertisement selected from the one or more prescription advertisements associated with the specific assessment as being prescription advertisements for which an entity has agreed to pay for the specific assessment selected in the medical records software system to the prescription-issuer on the display device.
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Abstract
A method of diagnosis-specific advertisement within a prescription writing software system to enable prescription companies to purchase specific diagnoses for which to have their prescription products advertised.
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Citations
51 Claims
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1. A computer-implemented method of increasing prescription-issuer awareness of a prescription in a medical records software system that enables a prescription-issuer to input assessments and prescriptions for a patient comprising the steps of:
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receiving, at a computer-based system, one or more prescription advertisements from entities responsible for marketing those prescriptions to prescription-issuers; receiving an agreement to pay for display of the prescription advertisement when a user of the medical records software system selects one or more specific assessments within a group of predetermined assessments; associating one or more prescriptions with each of a plurality of assessments as being appropriate prescriptions for that assessment in a data storage system associated with the computer-based system; associating the one or more prescription advertisements with the one or more specific assessments for which payment has been agreed in a data storage system associated with the computer-based system; receiving a prescription-issuer selection of an assessment from a group of possible assessments presented to the prescription issuer; upon receiving selection of an assessment, presenting appropriate prescriptions associated with the assessment selected on a display device; and upon receiving a selection of a specific assessment for which payment has been agreed, in addition to presenting appropriate prescriptions, presenting at least one prescription advertisement selected from the one or more prescription advertisements associated with the specific assessment as being prescription advertisements for which an entity has agreed to pay for the specific assessment selected in the medical records software system to the prescription-issuer on the display device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A computer-based system for issuing prescriptions comprising a plurality of modules operating on one or more computer devices, the modules comprising:
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an advertising module that receives prescription advertisements from entities responsible for marketing the prescriptions to prescription-issuers and a promise to pay a specific amount for display of the prescription advertisement upon selection of a specific assessment for patients by the prescription issuer in a prescription issuing software system; a diagnosis module that presents a graphical user interface on a display through which a health care provider may input one or more assessments for a patient; a planning module that presents a graphical user interface on a system that includes a display and at least one input mechanism through which a health care provider inputs one or more prescriptions for a selected assessment or group of assessments; and a prescription advertising display module that presents an advertisement on a display device for a prescription assigned to the selected assessment or group of assessments because the assessment was selected and the advertisement relates to a prescription assigned to the selected assessment. - View Dependent Claims (34, 35, 36, 37, 38)
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39. A computer-based method of delivering prescription data comprising the steps of:
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storing assessment and prescription information issued by prescription-issuers using a plurality of prescription issuing systems in at least one data storage device, each prescription issuing system comprising at least one computer-based system; through a graphical interface presented by the computer-based system, offering an option through the prescription issuing system to participate in centralized data collection of assessment/prescription information from a plurality of prescription-issuers; and if the option is accepted, electronically transmitting data stored in the prescription issuing system over a network connection to one or more third party computer-based systems connected to that network, wherein the one or more third party computer-based systems aggregate assessment/prescription information from a plurality of prescription-issuers. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51)
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Specification