Advertiser ad review

• US 8,392,246 B2
• Filed: 05/15/2008
• Issued: 03/05/2013
• Est. Priority Date: 08/30/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Coladonato, Greg, Jaeger, Juliana, Taylor, Karen Padham, Gil, Elad
• Primary Examiner(s): Felten, Daniel
• Assistant Examiner(s): MADAMBA, CLIFFORD B
• Application Number:
  US12/121,266
• Publication Number:
  US 20090063229A1
• Time in Patent Office: 1,755 Days
• Field of Search: 705/14
• US Class Current: 705/14.26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A review for a content publisher is received, the content publisher publishing content to which advertisements are targeted over a distribution network. An aggregated approval score for the content publisher is generated based on the received review and other reviews for the content publisher. The aggregated approval score is provide to an advertiser. An indication to accept or reject the targeting of the advertisements to the publisher content is received, the indication being received after providing the aggregated approval score to the advertiser.

Claims

1. A computer-implemented method, comprising:

receiving, from a plurality of advertisers, a plurality of reviews of a content publisher, the content publisher publishing content to which advertisements are targeted over a distribution network;

generating, on a server system, an aggregated approval score of the content publisher based on the received reviews of the content publisher, wherein the aggregated approval score is based at least in part on a weighting of the plurality of received reviews of the content publisher from the plurality of advertisers, the weighting based on at least one of;

revenue associated with each advertiser providing the received review, size of each advertiser providing the received review, geographic location of each advertiser providing the received review, amount of traffic associated with each advertiser providing the received review, and tier of each advertiser providing the received review;

providing the aggregated approval score to a selected advertiser; and

receiving, from the selected advertiser, an indication to accept or reject the targeting of the advertisements to the publisher content, the indication being received after providing the aggregated approval score to the selected advertiser.

2. The method of claim 1,

wherein at least some of the received reviews reflect a basis for an approval of the content publisher.

3. The method of claim 1,

wherein at least some of the received reviews reflect a basis for an objection to the content publisher.

4. The method of claim 1, further comprising:

presenting to advertisers an expected earning associated with targeting an advertisement to the content publisher.

5. The method of claim 4,

wherein the received review or other reviews are based on the expected earning.

6. The method of claim 4,

wherein the received indication to accept or reject the targeting of the advertisements to the publisher content is based on the expected earning.

7. The method of claim 1,

wherein receiving an indication to accept or reject the targeting of the advertisements to the publisher content comprises:

receiving an automated decision from a network, the automated decision based on approval rules.

8. The method of claim 1, further comprising:

targeting the advertisements to the publisher content based on the received indication to accept or reject the targeting of the advertisements to the publisher content.

9. The method of claim 1,

wherein providing the aggregated approval score to the advertiser comprises providing the approval score based on a threshold.

10. A computer-implemented method, comprising:

receiving an advertisement targeting request from an advertisement distribution network, the targeting request including information associated with content available from an online content publisher;

identifying relevant advertisements to target to the content based on the targeting request, the identified advertisements being associated with online advertisers;

applying, on a server system, approval decision filtering to the identified relevant advertisements, the approval decision filtering reflecting approval decisions to accept or reject advertisements for presentation with the content, the approval decisions being received from the advertisers after providing aggregated ratings of the online content publisher to the advertisers, the aggregated ratings generated based on reviews of the online content publisher received from advertisers, wherein the reviews are weighted based on one or more characteristics describing the advertisers; and

serving one or more of the identified relevant advertisements to the content based on results of the approval decision filtering.

11. The method of claim 10,

wherein applying approval decision filtering comprises accessing a stored whitelist of approved online content publishers.

12. The method of claim 10,

wherein applying approval decision filtering comprises accessing a stored blacklist of rejected online content publishers.

13. The method of claim 10,

wherein applying approval decision filtering comprises blocking the serving of an identified relevant advertisement to the content.

14. The method of claim 10,

wherein receiving an advertisement targeting request comprises receiving information associated with a requested web page available from the online content publisher.

15. The method of claim 10,

wherein identifying relevant advertisements comprises accessing a database storing online advertisements.

16. A system, comprising:

a publisher review module configured for receiving, from a plurality of advertisers, a plurality of reviews of a content publisher, the content publisher publishing content to which advertisements are targeted over a distribution network;

means for generating an aggregated approval score of the content publisher based on the received reviews of the content publisher, wherein the received reviews are weighted based on one or more characteristics describing the plurality of advertisers;

a module configured for providing the aggregated approval score to the a selected advertiser; and

means for receiving, from the selected advertiser, an indication to accept or reject the targeting of the advertisements to the publisher content, the indication being received after providing the aggregated approval score to the selected advertiser.

17. A system comprising an advertisement management system, the advertisement management system configured to:

receive, from a plurality of advertisers, a plurality of reviews of a content publisher, the content publisher publishing content to which advertisements are targeted over a distribution network;

generate an aggregated approval score of the content publisher based on the received reviews of the content publisher, wherein the received reviews are weighted based on one or more characteristics describing the plurality of advertisers;

provide the aggregated approval score to a selected advertiser; and

receive, from the selected advertiser, an indication to accept or reject the targeting of the advertisements to the publisher content, the indication being received after providing the aggregated approval score to the selected advertiser.

18. A computer readable medium storing a computer program, the computer program including instructions that, when executed, cause at least one processor to:

receive, from a plurality of advertisers, a plurality of reviews of a content publisher, the content publisher publishing content to which advertisements are targeted over a distribution network;

generate an aggregated approval score of the content publisher based on the received reviews of the content publisher, wherein the received reviews are weighted based on one or more characteristics describing the plurality of advertisers;

provide the aggregated approval score to a selected advertiser; and

receive, from the selected advertiser, an indication to accept or reject the targeting of the advertisements to the publisher content, the indication being received after providing the aggregated approval score to the selected advertiser.