Location aware presentation of stimulus material

• US 8,392,251 B2
• Filed: 08/09/2010
• Issued: 03/05/2013
• Est. Priority Date: 08/09/2010
• Status: Active Grant

• Current Assignee: Nielsen Consumer LLC (Nielsen Holdings plc)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Primary Examiner(s): CHAMPAGNE, DONALD
• Application Number:
  US12/853,213
• Publication Number:
  US 20120036005A1
• Time in Patent Office: 939 Days
• Field of Search: 705/14.41, 705/14.58, 705/14.64, 705/14.66, 701/426
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the user on a wireless device based on location and path information. Stimulus material on in store monitors, billboards, and displays are modified based on information about individuals near the monitors and displays. In particular embodiments, neuro-response data is collected using a portable electroencephalography (EEG) headset while a user is exposed to stimulus materials to allow the effectiveness of the stimulus material to be determined. Stimulus materials presented can also be evaluated for neuro-response effectiveness prior to presentation to users in a location aware and personalized manner.

Claims

1. A method, comprising:

obtaining profile information associated with a user;

obtaining location information associated with a current user location;

selecting stimulus material with a processor for presentation to the user, wherein stimulus material is selected by using the profile information and the location information;

presenting the stimulus material to the user; and

monitoring response information comprising neuro-response data from the user, wherein the response information is used to provide updated stimulus material to the user, and the neuro-response data comprises electroencephalography data.

2. The method of claim 1 further comprising analyzing the neuro-response data to determine an effectiveness of the stimulus material.

3. The method of claim 2, wherein analyzing neuro-response data comprises obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP).

4. The method of claim 3, wherein analyzing the neuro-response data further comprises obtaining event related time-frequency analysis of the differential measurements to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands.

5. The method of claim 1 further comprising monitoring location changes associated with the user to provide updated stimulus material to the user.

6. The method of claim 1, wherein the stimulus material is an advertisement or an offer.

7. The method of claim 1, wherein the stimulus material is a sign or a billboard.

8. The method of claim 1, wherein the stimulus material is presented on an in-store display.

9. The method of claim 1, wherein the stimulus material is presented on a wireless device.

10. A system, comprising:

an input interface to obtain profile information associated with a user and location information associated with a current user location;

a processor to select stimulus material for presentation to the user, wherein the stimulus material is selected by using profile information and location information;

an output interface to send the selected stimulus material to the user; and

a response monitor to obtain response information comprising neuro-response data from the user, wherein the response information is used to provide updated stimulus material to the user, and the neuro-response data comprises electroencephalography data.

11. The system of claim 10, wherein the processor is to analyze the neuro-response data to determine an effectiveness of the stimulus material.

12. The system of claim 11, wherein the processor is to obtain target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP).

13. The system of claim 12, wherein the processor is to obtain analyzing neuro response data further comprises event related time-frequency analysis of the differential measurements to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands.

14. The system of claim 10, wherein the processor is to monitor location changes associated with the user to provide updated stimulus material to the user.

15. The system of claim 10, wherein the stimulus material is an advertisement or offer.

16. An apparatus, comprising:

means for obtaining profile information associated with a user;

means for obtaining location information associated with a current user location;

means for selecting stimulus material for presentation to the user, wherein the selecting means selects the stimulus material by using profile information and location information;

means for presenting stimulus material to the user; and

means for monitoring response information, the response information comprising neuro-response data from the user, wherein the response information is used to provide updated stimulus material to the user, and the neuro-response data includes electroencephalography data.

17. The apparatus of claim 16 further comprising means for analyzing the neuro-response data to determine an effectiveness of the stimulus material.

18. The apparatus of claim 17 further comprising means for obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP).

19. The apparatus of claim 18 further comprising means for obtaining event related time-frequency analysis of the differential measurements to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands.

20. The apparatus of claim 16 further comprising means for monitoring location changes associated with the user to provide updated stimulus material to the user.