Network real estate analysis
First Claim
1. A method for restructuring a site based on performance of content items, comprising:
- at one or more server computers configured to provide a network site, storing a network activity log comprising network activity information;
at a second computer;
accessing the network activity log;
determining a network address of a content item within the network site;
determining a predicted performance for the content item at the network address;
determining an actual performance of the content item;
comparing the predicted performance to the actual performance; and
transform a structure of the network site, wherein transforming the structure of the network site comprises moving the content item to a new network address within the network site based on the comparing.
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Accused Products
Abstract
A method can be used to analyze the “real-estate” performance of content items within a network site. The method can comprise determining the click distance to reach each content item and determining the performance of each content item. The method can also comprise calculating a predicted value for performance based on statistical relationship between location and performance observed in a population of content items. The method can comprise comparing the predicted and actual performance. If a content item has an actual performance greater than its predicted performance, then it may be promoted to a better location in the site and the converse for poorer performing content.
101 Citations
33 Claims
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1. A method for restructuring a site based on performance of content items, comprising:
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at one or more server computers configured to provide a network site, storing a network activity log comprising network activity information; at a second computer; accessing the network activity log; determining a network address of a content item within the network site; determining a predicted performance for the content item at the network address; determining an actual performance of the content item; comparing the predicted performance to the actual performance; and transform a structure of the network site, wherein transforming the structure of the network site comprises moving the content item to a new network address within the network site based on the comparing. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 28, 29)
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14. A data processing system product comprising a non-transitory computer readable storage medium having computer readable program code embodied therein, the computer readable program code adapted to be executed by a computer to implement a method for analyzing performance of content items within a network site, the computer readable program code comprising instructions executable to:
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determine a predicted performance for a content item at a network address; determine an actual performance of the content item; compare the predicted performance to the actual performance; and recommend moving the content item to a new network address within the network site based on the comparison. - View Dependent Claims (15, 16, 17, 18, 19, 20, 30, 31)
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21. A system for restructuring a network site, comprising:
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a storage storing network activity information on the network site; one or more servers configured to provide content associated with the network site to clients over a network and store a network activity log in the storage; and a data processing system coupled to the storage comprising a processor and a computer readable storage medium storing computer executable instruction, the computer executable instructions comprising instructions executable to; determine a predicted performance for a content item at a network address; determine an actual performance of the content item; compare the predicted performance to the actual performance; and transform the network site by moving the content item to a new network address within the network site based on the comparison. - View Dependent Claims (22, 23, 24, 25, 26, 27, 32, 33)
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Specification