System and method for evaluating third party marketing services
First Claim
1. A method for determining payment for a service, the method comprising:
- developing at least one service criterion for a service to be provided;
determining at least one geographical area where the service is to be provided, the determining of the at least one geographical area comprising identifying at least one of a geographical marketing area (GMA), a core-based statistical area (CBSA) and a ZIP code;
evaluating at least one characteristic of a service provider providing the service;
determining by a microprocessor a fee for the service to be provided, the fee determined based on data stored on non-transient computer-readable medium, the data indicative of the service criterion, the geographical area and the characteristic of the service provider;
comparing by a microprocessor the determined fee with a reference baseline fee; and
setting by the microprocessor a numerical value indicative of a payment amount to the service provider for providing the service based on the comparing,wherein;
the service to be provided comprises a marketing service;
the developing of the at least one service criterion comprises determination of at least one marketing-related objective;
the reference baseline fee comprises a fair market value of marketing service determined with reference to at least one geographical area where the service is to be provided,the method further comprising;
identifying the geographical area where the marketing service is performed;
defining an objective of the marketing service;
determining cost of performing the marketing service in the geographical area in order to meet the objective; and
defining a baseline fair market value (FMV) of the marketing service for the geographical area with reference to the cost of performing the marketing service, andwherein;
the marketing service comprises marketing of a lender, and the defining of the objective of the marketing service comprises defining a number of loans to be generated by the lender in the geographical area as a result of the marketing service; and
the determining of the cost of performing the marketing service in the geographical area comprises estimating a number of leads needed to be generated by the marketing service in order to generate the number of the loans in the geographical area as a result of the marketing service, wherein the estimating comprises using an equation;
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Accused Products
Abstract
A method and a system for evaluating, determining and customizing third party marketing services, where a listing of reasonable values for a given criteria is generated and referenced when determining the consideration to be paid for the service related to the criteria. The given criteria may include a geographic area, so that the listing of reasonable values is for a number of geographic areas, and the consideration is determined for services to be provided in any one or combination of the geographic areas. Listing of reasonable values may include a listing of baseline fair market value (FMV) basis points that may be applied in determining the fair market value of marketing services provided. The marketing service provided may be based on a custom marketing plan prepared for a specific partner for a specific geographic area with reference to specific marketing media.
29 Citations
23 Claims
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1. A method for determining payment for a service, the method comprising:
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developing at least one service criterion for a service to be provided; determining at least one geographical area where the service is to be provided, the determining of the at least one geographical area comprising identifying at least one of a geographical marketing area (GMA), a core-based statistical area (CBSA) and a ZIP code; evaluating at least one characteristic of a service provider providing the service; determining by a microprocessor a fee for the service to be provided, the fee determined based on data stored on non-transient computer-readable medium, the data indicative of the service criterion, the geographical area and the characteristic of the service provider; comparing by a microprocessor the determined fee with a reference baseline fee; and setting by the microprocessor a numerical value indicative of a payment amount to the service provider for providing the service based on the comparing, wherein; the service to be provided comprises a marketing service; the developing of the at least one service criterion comprises determination of at least one marketing-related objective; the reference baseline fee comprises a fair market value of marketing service determined with reference to at least one geographical area where the service is to be provided, the method further comprising; identifying the geographical area where the marketing service is performed; defining an objective of the marketing service; determining cost of performing the marketing service in the geographical area in order to meet the objective; and defining a baseline fair market value (FMV) of the marketing service for the geographical area with reference to the cost of performing the marketing service, and wherein; the marketing service comprises marketing of a lender, and the defining of the objective of the marketing service comprises defining a number of loans to be generated by the lender in the geographical area as a result of the marketing service; and the determining of the cost of performing the marketing service in the geographical area comprises estimating a number of leads needed to be generated by the marketing service in order to generate the number of the loans in the geographical area as a result of the marketing service, wherein the estimating comprises using an equation; - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A method for determining payment for a service, the method comprising:
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developing at least one service criterion for a service to be provided; determining at least one geographical area where the service is to be provided, the determining of the at least one geographical area comprising identifying at least one of a geographical marketing area (GMA), a core-based statistical area (CBSA) and a ZIP code; evaluating at least one characteristic of a service provider providing the service; determining by a microprocessor a fee for the service to be provided, the fee determined based on data stored on non-transient computer-readable medium, the data indicative of the service criterion, the geographical area and the characteristic of the service provider; comparing by a microprocessor the determined fee with a reference baseline fee; and setting by the microprocessor a numerical value indicative of a payment amount to the service provider for providing the service based on the comparing, wherein; the service to be provided comprises a marketing service; the developing of the at least one service criterion comprises determination of at least one marketing-related objective; the reference baseline fee comprises a fair market value of marketing service determined with reference to at least one geographical area where the service is to be provided, the method further comprising; identifying the geographical area where the marketing service is performed; defining an objective of the marketing service; determining cost of performing the marketing service in the geographical area in order to meet the objective; defining a baseline fair market value (FMV) of the marketing service for the geographical area with reference to the cost of performing the marketing service; and defining an average loan balance of the loans in the geographical area, and wherein; the marketing service comprises marketing of a lender, and the defining of the objective of the marketing service comprises defining a number of loans to be generated by the lender in the geographical area as a result of the marketing service; and the defining of the baseline FMV of the marketing service for the geographical area comprises using an equation;
FMV=B/(C·
D)where the FMV is the baseline FMV of the marketing service for the geographical area expressed in terms of basis points (BPS), the B is the cost of performing the marketing service, (C) is the number of loans to be generated by the lender in the geographical area as the result of the marketing service, and (D) is the average loan balance for the geographic area.
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Specification