Inserting personalized information into digital content

• US 8,397,253 B2
• Filed: 07/23/2009
• Issued: 03/12/2013
• Est. Priority Date: 07/23/2009
• Status: Active Grant

• Current Assignee: FMR LLC
• Original Assignee: FMR LLC
• Inventors: McDonough, John C., Stern, Hadley Rupert
• Primary Examiner(s): Pendleton, Brian
• Assistant Examiner(s): Lewis, Jonathan V
• Application Number:
  US12/508,503
• Publication Number:
  US 20110023063A1
• Time in Patent Office: 1,328 Days
• Field of Search: None
• US Class Current: 725/32
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2351 involving encryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/25875 involving end-user authentication restricting access to computer systems by authenticating users using a predetermined code G06F21/33; arrangements for secret or secure communication including means for verifying the identity or authority of a user of the system H04L9/32; networks authentication protocols H04L63/08; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4886 for displaying a ticker, e.g. scrolling banner for news, stock exchange, weather data
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/8126 involving additional data, e.g. news, sports, stocks, weather forecasts

Abstract

Described are methods and apparatuses, including computer program products, for inserting personalized information into digital content. A request for digital video content is received by a computing device. The request includes authentication data associated with a user of a client device. Personalized data to be inserted into the requested video content is generated by the computing device. The personalized data and the requested video content are combined by the computing device. The combining includes replacing one or more frames of the requested video content with the personalized data to generate personalized video content.

Claims

1. A computerized method for personalizing video content, the method comprising:

receiving, by a computing device, one or more requests for a digital video stream, each request including authentication data associated with a different user;

generating, by the computing device, one or more frames of personalized data to be inserted into the requested digital video stream, wherein each frame of personalized data is divided into portions, each portion of the frame contains personalized data associated with a different user, the personalized data selected from the group of;

investment account data, benefit account data, credit account data, and retirement account data;

combining, by the computing device, the personalized data and the requested digital video stream by extracting one or more preselected frames from the requested digital video stream and replacing the extracted frames with the frames of personalized data to generate a personalized video stream;

encrypting, by the computing device, the portions of personalized data in the personalized video stream that are applicable to each user, using the respective authentication data of each user, to allow each user to access only the portions of the personalized data associated with that user; and

transmitting, by the computing device, the personalized video stream to a client device associated with each of the different users.

2. The method of claim 1, wherein the personalized data do not contain any video or audio associated with the requested video content.

3. The method of claim 1, wherein the personalized data are unrelated to the requested video content.

4. The method of claim 1, further comprising:

extracting, by the client device, the portions of personalized data associated with the user of the client device; and

decrypting, by the client device, the portions of personalized data for display on the client device, the decrypting based on the authentication data associated with the user.

5. The method of claim 1, further comprising:

authenticating, by the computing device, the user of the client device based on the authentication data.

6. The method of claim 1, wherein the personalized data and the requested video content share a common characteristic, genre, subject matter, or any combination thereof.

9. The method of claim 1, wherein the computing device transmits the personalized video stream to the client devices of each of the different users concurrently.

10. The method of claim 1, wherein the computing device transmits the personalized video stream to the client devices of each of the different users based on a time that the request associated with each user is received.

11. The method of claim 1, wherein generating one or more frames of personalized data comprises:

conducting, by the computing device, a speech analysis of the requested digital video stream to determine a characteristic associated with the video stream, wherein the characteristic is related to an entity identified in the video stream; and

retrieving, by the computing device, the personalized data based on the determined characteristic.

12. The method of claim 1, wherein generating one or more frames of personalized data comprises:

conducting, by the computing device, a text analysis of the requested digital video stream to determine a characteristic associated with the video stream, wherein the characteristic is related to an entity identified in the video stream; and

retrieving, by the computing device, the personalized data based on the determined characteristic.

7. A computerized system for personalizing video content, the system comprising:

a computing device configured to;

receive one or more requests for a digital video stream, each request including authentication data associated with a different user of a client device;

generate one or more frames of personalized data to be inserted into the requested digital video stream, wherein each frame of personalized data is divided into portions, each portion of the frame contains personalized data associated with a different user, the personalized data selected from the group of;

investment account data, benefit account data, credit account data, and retirement account data;

combine the personalized data and the requested digital video stream by extracting one or more preselected frames from the requested digital video stream and replacing the extracted frames with the frames of personalized data to generate a personalized video stream;

encrypt the portions of personalized data in the personalized video stream that are applicable to each user, using the respective authentication data of each user, to allow each user to access only the portions of the personalized data associated with that user; and

transmit the personalized video stream to a client device associated with each of the different users.

8. A non-transitory computer readable storage medium including instructions operable to cause a data processing apparatus to:

receive one or more requests for a digital video stream, each request including authentication data associated with a different user;

generate one or more frames of personalized data to be inserted into the requested digital video stream, wherein each frame of personalized data is divided into portions, each portion of the frame contains personalized data associated with a different user, the personalized data selected from the group of;

investment account data, benefit account data, credit account data, and retirement account data;

combine the personalized data and the requested digital video stream by extracting one or more preselected frames from the requested digital video stream and replacing the extracted frames with the frames of personalized data to generate a personalized video stream;

encrypt the portions of personalized data in the personalized video stream that are applicable to each user, using the respective authentication data of each user, to allow each user to access only the portions of the personalized data associated with that user; and

transmit the personalized video stream to a client device associated with each of the different users.