Mobile device marketing and advertising platforms, methods, and systems

• US 8,401,887 B2
• Filed: 04/30/2010
• Issued: 03/19/2013
• Est. Priority Date: 07/09/2007
• Status: Active Grant

• Current Assignee: Red Rock, Series 58 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Velti PLC
• Inventors: Tsakalos, Konstantinos, Giannakis, Konstantinos, Dendris, Nikolaos, Ieronymakis, Joseph, Varelas, Ypatios, Tzikas, Ioannis, Moukas, Alexandros, Kaskavelis, Christos, Kontarinis, Dimitrios, Nassiakou, Maria
• Primary Examiner(s): LOFTIS, JOHNNA RONEE
• Application Number:
  US12/771,911
• Publication Number:
  US 20110029380A1
• Time in Patent Office: 1,054 Days
• Field of Search: 705/7.29
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.

Claims

1. A computer-based method for targeting users of mobile devices with mobile device specific content, the method comprising the steps of:

providing a mobile marketing platform comprising a site design tool, the mobile marketing platform configured to create an advertising campaign targeted to users of the plurality of mobile devices, wherein the advertising campaign comprises a plurality of activities and one or more objectives, the one or more objectives comprising at least one performance metric;

creating a site using the site design tool in response to user actions;

publishing the site using the mobile marketing platform;

setting up one activity of the plurality of activities, wherein the published site is designated as a landing page for the one activity using the mobile marketing platform, the landing page accessible through a link;

transmitting an advertising message with the link to the plurality of mobile devices;

receiving mobile device information in response to one or more users of the mobile devices accessing the link;

generating content for display on the plurality of mobile devices using a common file format hierarchy in response to the mobile device information; and

rendering the content generated using the common file format for each mobile device as a function of mobile device type.

2. The computer-based method of claim 1 wherein the content comprises advertising.

3. The computer-based method of claim 1 wherein the content comprises a ringtone.

4. The computer-based method of claim 1 wherein the content is generated using the mobile marketing platform.

5. The computer-based method of claim 1 wherein the advertising message is generated using a template.

6. The computer-based method of claim 1 wherein the step of publishing comprises publishing the content under a site name other than a live site name.

7. The computer-based method of claim 1 further comprising the step of managing the content via a tree structure.

8. The computer-based method of claim 1 further comprising the step of creating the advertising campaign using the mobile marketing platform.

9. The computer-based method of claim 8 further comprising the step of configuring the advertising campaign using an interactive wizard comprising a graphical user interface having input fields suitable for creating and configuring an advertising campaign activity in a structured manner, wherein each activity has a measurable performance metric.

10. The computer-based method of claim 8 further comprising the step of measuring success of the advertising campaign using the measurable performance metric.