Method for using computers to facilitate and control the creating of a plurality of functions

• US 8,401,902 B1
• Filed: 06/25/2007
• Issued: 03/19/2013
• Est. Priority Date: 01/10/2000
• Status: Expired due to Fees

• Current Assignee: Lucinda Stone, Michael A. Dean
• Original Assignee: Lucinda Stone, Michael A. Dean
• Inventors: Stone, Lucinda, Dean, Michael A.
• Primary Examiner(s): Alvarez, Raquel
• Application Number:
  US11/821,672
• Time in Patent Office: 2,094 Days
• Field of Search: 705/14.4, 705/14.72, 705/14.73, 705/20, 705/26, 705/27, 705/28
• US Class Current: 705/14.72
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 10/02 Reservations, e.g. for tickets, services or events
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 20/102 Bill distribution or payments
• CPC Class Codes: G06Q 20/203 Inventory monitoring
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0609 Buyer or seller confidence or verification
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

An electronic advertising system that provides self-serve control for the centralized automated creation and publication of customized advertising presentations to multiple electronic media venues. The customized advertising presentations are automatically created by the central controller from raw advertising information to comply with the criteria of each selected multiple electronic media venue. Self-serve interfaces are provided for sellers to input raw advertising information and information to select electronic media venues, and for media venues to input criteria for each electronic media venue. The criteria may include style, content, editorial, and design criteria. Information such as distribution factors, media venue layout, and price charged for publication may be used by the central controller. The system also includes programs to manage conflicting advertising information data input, to provide presentation file format conversion, an operator review interface program, an advertising presentation screening program, an operator owned content server, and internet capability.

Claims

1. An electronic advertising system that automatically facilitates the creation and publication of customized advertising presentations to multiple electronic media venues, the electronic advertising system owned or controlled by an entity other than a seller, each electronic media venue having criteria regarding the customized advertising presentations, the system comprising:

a media venue interface program through which multiple media venues provide criteria that control the customized advertising presentations published to the multiple electronic media venues; and

a central controller that receives raw advertising information regarding a seller'"'"'s product or service and also receives the criteria, and selects electronic media venues, the central controller including;

one or more databases that store a list of the multiple electronic media venues, the criteria, and the raw advertising information; and

an ad creation engine that retrieves the raw advertising information and the criteria for the selected electronic media venues from the databases, and customizes the raw advertising information specifically for each of the selected electronic media venues in compliance with the criteria of each of the selected electronic media venues to create a customized advertising presentation for each of the selected electronic media venues,

wherein the central controller automatically publishes each customized advertising presentation to the selected electronic media venue for which the customized advertising presentation was specifically customized, to make the customized advertising presentation accessible to one or more users of that selected electronic media venue in accordance with the criteria of that electronic media venue.

2. The electronic advertising system of claim 1, further comprising a seller interface program through which the seller enters information identifying the seller.

3. The electronic advertising system of claim 2, wherein the databases store a list of sellers.

4. The electronic advertising system of claim 2, wherein the seller information comprises information for establishing a seller account with the electronic advertising system.

5. The electronic advertising system of claim 1, further comprising an interface program through which a seller enters the raw advertising information.

6. The electronic advertising system of claim 5, wherein the seller interface program prompts the seller for the raw advertising information or components of the raw advertising information.

7. The electronic advertising system of claim 6, wherein the seller interface program also prompts the seller for a choice of presentation types in which the seller will allow the seller'"'"'s raw advertising information to be published as a customized advertising presentation.

8. The electronic advertising system of claim 7, wherein the choice of advertising presentation types includes text advertising presentation types.

9. The electronic advertising system of claim 8, wherein the choice of text advertising presentation types include HTML text advertising presentation file formats.

10. The electronic advertising system of claim 8, wherein the choice of text advertising presentation types include TXT text advertising presentation file formats.

11. The electronic advertising system of claim 7, wherein the choice of advertising presentation types includes image advertising presentation types.

12. The electronic advertising system of claim 11, wherein the choice of image advertising presentation types include GIF image advertising presentation file formats.

13. The electronic advertising system of claim 11, wherein the choice of image advertising presentation types include JPEG image advertising presentation file formats.

14. The electronic advertising system of claim 11, wherein the choice of image advertising presentation types include GIF89 image advertising presentation file formats.

15. The electronic advertising system of claim 7, wherein the choice of advertising presentation types includes interactive advertising presentation types.

16. The electronic advertising system of claim 15, wherein the choice of interactive advertising presentation types include HTML interactive advertising presentation file formats.

17. The electronic advertising system of claim 6, wherein the raw advertising information or components of the raw advertising information is entered only once.

18. The electronic advertising system of claim 17, wherein two or more customized advertising presentations are created by the ad creation engine customizing the raw advertising information or components of the raw advertising information for each of two or more selected electronic media venues.

19. The electronic advertising system of claim 18, wherein two or more of the customized advertising presentations are unique.

20. The electronic advertising system of claim 18, wherein some of the two or more customized advertising presentations are unique.

21. The electronic advertising system of claim 6, wherein the raw advertising information or components of the raw advertising information are different than the created customized advertising presentation.

22. The electronic, advertising system of claim 6, wherein the raw advertising information or components of the raw advertising information do not comply with the criteria.

23. The electronic advertising system of claim 5, wherein the seller interface program prompts the seller for targeting information regarding one or more electronic media venues where the seller desires the customized advertising presentations created from the seller'"'"'s raw advertising information to be published.

24. The electronic advertising system of claim 23, wherein the central controller selects one or more of the electronic media venues based at least in part on the targeting information received from the seller interface program.

25. The electronic advertising system of claim 23, wherein the targeting information targets one or more advertising channels.

26. The electronic advertising system of claim 25, wherein the advertising channel comprises two or more electronic media venues that share at least one characteristic.

27. The electronic advertising system of claim 26, wherein the electronic media venues that comprise the advertising channel are web pages.

28. The electronic advertising system of claim 27, wherein the web pages comprise the electronic media venue and content of the web page.

29. The electronic advertising system of claim 27, wherein at least one characteristic shared by the electronic media venues comprises similar content of the associated web pages.

30. The electronic advertising system of claim 29, wherein the targeting information targets the advertising channel based on the similarity of the content of the associated web pages compared to the goods or services that are the subject of the customized advertising presentation.

31. The electronic advertising system of claim 26, wherein the Characteristic shared by the two or more electronic media venues is similar demographics.

32. The electronic advertising system of claim 26, wherein the seller has no knowledge of which electronic media venues comprise the advertising channel.

33. The electronic advertising system of claim 23, wherein the targeting information input by the seller targets one or more electronic media venues by the characteristic of demographics of the electronic media venues'"'"' users.

34. The electronic advertising system of claim 23, wherein the targeting information input by the seller targets one or more electronic media venues by the characteristic of a price charged for publishing presentations.

35. The electronic advertising system of claim 34, wherein the targeting information input by the seller targets one or more electronic media venues by the highest price that the seller is willing to pay to have the seller'"'"'s customized advertising presentations published to each electronic media venue.

36. The electronic advertising system of claim 34, wherein the targeting information input by the seller targets one or more electronic media venues by the total amount that the seller is willing to pay to have the seller'"'"'s customized advertising presentations published.

37. The electronic advertising system of claim 23, wherein the targeting information includes identification of individual electronic media venues.

38. The electronic advertising system of claim 37, wherein the seller is presented with a list of electronic media venues which the seller can target.

39. The electronic advertising system of claim 23, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

40. The electronic advertising system of claim 5, further comprising a presentation program associated with the seller interface program that simulates the creation of customized advertising presentations to thereby allow the seller to preview customized advertising presentations similar to those to be created by the central controller.

41. The electronic advertising system of claim 5, wherein the interface program through which a seller enters the raw advertising information or components of the raw advertising information further comprises a conflicting advertising information data input interface program which prompts the seller multiple times for the entry of similar raw advertising information or components of the raw advertising information in order to meet conflicting requirements of multiple electronic media venues.

42. The electronic advertising system of claim 41, wherein the conflicting requirements include standards for the number of words allowed in the customized advertising presentation.

43. The electronic advertising system of claim 41, wherein the conflicting requirements include standards for the number of characters allowed in the customized advertising presentation.

44. The electronic advertising system of claim 1, wherein the electronic advertising system comprises a network of computers.

45. The electronic advertising system of claim 1, wherein the central controller comprises a network of computers.

46. The electronic advertising system of claim 1, wherein the central controller selects one or more electronic media venues by selecting one or more advertising channels.

47. The electronic advertising system of claim 46, wherein the central controller selects the advertising channels based on the characteristics shared by the electronic media venues that comprise the advertising channels.

48. The electronic advertising system of claim 47, wherein the electronic media venues that comprise the advertising channel are web pages.

49. The electronic advertising system of claim 48, wherein the web pages comprise the electronic media venue and content of the web page.

50. The electronic advertising system of claim 49, wherein the characteristic shared by the electronic media venues comprises similar content of the web pages.

51. The electronic advertising system of claim 50, wherein the central controller selects the advertising channel based on the similarity of the content of the web pages compared to the goods or services that are the subject of the customized advertising presentation.

52. The electronic advertising system of claim 47 wherein the characteristic shared by the electronic media venues is similar demographics.

53. The electronic advertising system of claim 46, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

54. The electronic advertising system of claim 1, wherein the central controller selects one or more electronic media venues based on demographics of electronic media venues'"'"' users.

55. The electronic advertising system of claim 54, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

56. The electronic advertising system of claim 1, wherein the central controller selects one or more electronic media venues based on a price charged for publishing presentations.

57. The electronic advertising system of claim 56, wherein the central controller selects one or more electronic media venues by the targeting information input by the seller indicating the highest price that the seller is willing to pay to have the customized advertising presentations published to the desired electronic media venues.

58. The electronic advertising system of claim 56, wherein the central controller selects one or more electronic media venues by the targeting information input by the seller indicating the total amount that the seller is willing to pay to have the customized advertising presentations published to the desired electronic media venues.

59. The electronic advertising system of claim 56, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

60. The electronic advertising system of claim 1, wherein the criteria include one or more of the following:

guidelines, rules, standards, restrictions, specifications, and requirements.

61. The electronic advertising system of claim 1, wherein the electronic media venue is a website comprising one or more web pages.

62. The electronic advertising system of claim 61, wherein the web pages are displayed on a user'"'"'s browser.

63. The electronic advertising system of claim 61, wherein the publishing of the customized advertising presentation comprises displaying the customized advertising presentation on a user'"'"'s browser.

64. The electronic advertising system of claim 61, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

65. The electronic advertising system of claim 1, wherein the electronic media venue comprises one or more virtual locations.

66. The electronic advertising system of claim 65, wherein the virtual locations include a transient display of the customized advertising presentation.

67. The electronic advertising system of claim 66, wherein the virtual locations include a display of the customized advertising presentation on a computer.

68. The electronic advertising system of claim 67, wherein the virtual locations are accessed over the Internet.

69. The electronic advertising system of claim 65, wherein the virtual locations include a display of the customized advertising presentation on a computer.

70. The electronic advertising system of claim 65, wherein the virtual locations are accessed over the Internet.

71. The electronic advertising system of claim 65, wherein the virtual locations include electronic sites for the display of the customized advertising presentation.

72. The electronic advertising system of claim 65, wherein the virtual locations are viewed on electronic networks.

73. The electronic advertising system of claim 65, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

74. The electronic advertising system of claim 1, wherein the media venue interface program prompts the media venue to enter the criteria that control the customized advertising presentations published to the electronic media venues.

75. The electronic advertising system of claim 1, wherein the media venue interface program prompts the media venue for a choice of advertising presentation types to be published to the electronic media venues.

76. The electronic advertising system of claim 75, wherein the choice of advertising presentation types includes a text advertising presentation type.

77. The electronic advertising system of claim 76, wherein the choice of text advertising presentation types include the HTML text advertising presentation file formats.

78. The electronic advertising system of claim 75, wherein the choice of advertising presentation types includes an image advertising presentation type.

79. The electronic advertising system of claim 78, wherein the choice of image advertising presentation types include GIF image advertising presentation file formats.

80. The electronic advertising system of claim 78, wherein the choice of image advertising presentation types include JPEG image advertising presentation file formats.

81. The electronic advertising system of claim 78, wherein the choice of image advertising presentation types include GIF89 image advertising presentation file formats.

82. The electronic advertising system of claim 75, wherein the choice of advertising presentation types includes an interactive advertising presentation type.

83. The electronic advertising system of claim 82, wherein the choice of interactive advertising presentation types include HTML text advertising presentation file formats.

84. The electronic advertising system of claim 1, wherein the criteria include style criteria.

85. The electronic advertising system of claim 84, wherein the style criteria include style standards.

86. The electronic advertising system of claim 84, wherein the style criteria include presentation standards.

87. The electronic advertising system of claim 84, wherein the style criteria include choice of fonts.

88. The electronic advertising system of claim 84, wherein the style criteria include choice of colors.

89. The electronic advertising system of claim 84, wherein the style criteria include look and feel.

90. The electronic advertising system of claim 1, wherein the criteria include content criteria.

91. The electronic advertising system of claim 90, wherein the content criteria include content standards.

92. The electronic advertising system of claim 90, wherein the content criteria include blocked words.

93. The electronic advertising system of claim 90, wherein the content criteria include blocked phrases.

94. The electronic advertising system of claim 90, wherein the content criteria include blocked references.

95. The electronic advertising system of claim 90, wherein the content criteria include blocked uniform resource locators (URLs).

96. The electronic advertising system of claim 1, wherein the criteria include editorial criteria.

97. The electronic advertising system of claim 96, wherein the editorial criteria include grammar guidelines.

98. The electronic advertising system of claim 96, wherein the editorial criteria include spelling dictionaries.

99. The electronic advertising system of claim 1, wherein the criteria include design criteria.

100. The electronic advertising system of claim 99, wherein the design criteria include choice of presentation types.

101. The electronic advertising system of claim 99, wherein the design criteria include presentation templates.

102. The electronic advertising system of claim 99, wherein the design criteria include presentation formatting.

103. The electronic advertising system of claim 99, wherein the design criteria include amounts of text.

104. The electronic advertising system of claim 1, wherein each of the multiple media venues further provides distribution factors that control the publication of customized advertising presentations to at least some of the multiple electronic media venues.

105. The electronic advertising system of claim 104, further comprising one or more databases that store the distribution factors.

106. The electronic advertising system of claim 105, wherein the central controller retrieves the distribution factors from the databases, and uses the distribution factors as part of selecting electronic media venues.

107. The electronic advertising system of claim 106, wherein the distribution factors include blocked words.

108. The electronic advertising system of claim 106, wherein the distribution factors include blocked phrases.

109. The electronic advertising system of claim 106, wherein the distribution factors include blocked references.

110. The electronic advertising system of claim 106, wherein the distribution factors include blocked uniform resource locators (URLs).

111. The electronic advertising system of claim 106, wherein the distribution factors include publication dates and deadlines.

112. The electronic advertising system of claim 106, wherein the distribution factors include language restrictions.

113. The electronic advertising system of claim 106, wherein the distribution factors include demographic specifications.

114. The electronic advertising system of claim 1, wherein each of the multiple media venues further provides electronic media venue layout specifications.

115. The electronic advertising system of claim 114, further comprising one or more databases that store the electronic media venue layout specifications.

116. The electronic advertising system of claim 115, wherein the ad creation engine further retrieves the electronic media venue layout specifications for the selected electronic media venues from the databases, and customizes the raw advertising information specifically for each of the selected electronic media venues in compliance with the criteria and the electronic media venue layout specifications of each of the selected electronic media venues to create the customized advertising presentation for each of the selected electronic media venues.

117. The electronic advertising system of claim 116, wherein the electronic media venue layout specifications controls presentation size.

118. The electronic advertising system of claim 116, wherein the electronic media venue layout specifications control image specifications.

119. The electronic advertising system of claim 118, wherein the image specifications include image size rules.

120. The electronic advertising system of claim 118, wherein the image specifications include image file format rules.

121. The electronic advertising system of claim 120, wherein the image file format rules include CHF image file format rules.

122. The electronic advertising system of claim 120, wherein the image file format rules include JPEG image file format rules.

123. The electronic advertising system of claim 118, wherein the image specifications include image file compression rules.

124. The electronic advertising system of claim 1, wherein each of the multiple media venues further provides pricing information for the publication of customized advertising presentations to the electronic media venues.

125. The electronic advertising system of claim 124, further comprising one or more databases that store the pricing information.

126. The electronic advertising system of claim 124, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

127. The electronic advertising system of claim 1, further comprising an additional interface program through which a seller may transmit pre-created advertising presentations to a second central controller to be published to selected electronic media venues selected by the second central controller.

128. The electronic advertising system of claim 127, wherein the additional interface program comprises one or more databases for storing the pre-created advertising presentations.

129. The electronic advertising system of claim 127, wherein the second central controller further comprises one or more databases for storing the pre-created advertising presentations.

130. The electronic advertising system of claim 127, wherein the second central controller further comprises one or more databases for storing pre-created customized advertising presentations.

131. The electronic advertising system of claim 127, wherein the second central controller further comprises a pre-created advertising presentation publishing program that receives the pre-created advertising presentations and selects electronic media venues, and wherein the second central controller automatically publishes each pre-created advertising presentation to the selected electronic media venues to make the pre-created advertising presentation accessible to one or more users of the selected electronic media venue.

132. The electronic advertising system of claim 131, wherein the second central controller selects the electronic media venues based, at least in part, on the targeting information.

133. The electronic advertising system of claim 131, wherein the second central controller further comprises a pre-created advertising presentation screening program that blocks the pre-created advertising presentations from being published to specific electronic media venues based, at least in part, on information provided by the media venues.

134. The electronic advertising system of claim 133, wherein the information comprises content criteria.

135. The electronic advertising system of claim 133, wherein the information comprises distribution factors.

136. The electronic advertising system of claim 127, wherein the second central controller further comprises a pre-created customized advertising presentation publishing program that receives pre-created customized advertising presentations and selects electronic media venues, and wherein the second central controller automatically publishes each pre-created customized advertising presentation to selected electronic media venues to make the pre-created customized advertising presentation accessible to one or more users.

137. The electronic advertising system of claim 136, wherein the second central controller selects the electronic media venues based, at least in part, on the targeting information.

138. The electronic advertising system of claim 136, wherein the second central controller further comprises a pre-created customized advertising presentation screening program that blocks the pre-created customized advertising presentations from being published to specific electronic media venues based, at least in part, on information provided by the media venues.

139. The electronic advertising system of claim 138, wherein the information comprises content criteria.

140. The electronic advertising system of claim 138, wherein the information comprises distribution factors.

141. The electronic advertising system of claim 127, wherein the additional interface program prompts the seller for the pre-created advertising presentation created outside the electronic advertising system.

142. The electronic advertising system of claim 141, wherein the seller creates the pre-created advertising presentations on a computer other than the computer operating the additional interface program.

143. The electronic advertising system of claim 141, wherein the seller has knowledge of any prerequisites required of the pre-created advertising presentation prior to the creation of the pre-created advertising presentations.

144. The electronic advertising system of claim 143, wherein the seller has knowledge of the prerequisites of each electronic media venue prior to the creation of the pre-created advertising presentations.

145. The electronic advertising system of claim 144, wherein the seller creates each pre-created advertising presentation according to the prerequisites of each electronic media venue.

146. The electronic advertising system of claim 144, wherein the prerequisites of each electronic media venue comprise criteria.

147. The electronic advertising system of claim 144, wherein the prerequisites of each electronic media venue comprises distribution factors.

148. The electronic advertising system of claim 144, wherein the prerequisites of each electronic media venue comprise layout prerequisites.

149. The electronic advertising system of claim 141, wherein the pre-created advertising presentations are manually uploaded into the additional interface program by the seller.

150. The electronic advertising system of claim 149 wherein the pre-created advertising presentations are complete and ready to be published prior to being manually uploaded.

151. The electronic advertising system of claim 149, wherein the pre-created advertising presentations are combined with additional information prior to being published.

152. The electronic advertising system of claim 151, wherein the additional interface program prompts the seller for the additional information that is combined with the pre-created advertising presentations prior to being published.

153. The electronic advertising system of claim 152, wherein the additional interface program further comprises a pre-created advertising presentation processing program that automatically combines the additional information and the pre-created advertising presentation.

154. The electronic advertising system of claim 152, wherein the additional information that is combined to the pre-created advertising presentations comprises an Alt Text.

155. The electronic advertising system of claim 152, wherein the additional information that is combined to the pre-created advertising presentations comprises a URL.

156. The electronic advertising system of claim 149 further providing a presentation type conversion program which performs a conversion process to change the pre-created advertising presentations file format to another pre-created advertising presentation file format.

157. The electronic advertising system of claim 156, wherein the conversion process changes a pre-created image advertising presentation file format to another pre-created image advertising presentation file format.

158. The electronic advertising system of claim 157, wherein the conversion process changes a GIF image advertising presentation file format to a JPG image advertising presentation file format.

159. The electronic advertising system of claim 127, wherein the additional interface program may transmit pre-created customized advertising presentations to the second central controller to be published to selected electronic media venues selected by the second central controller.

160. The electronic advertising system of claim 159, wherein the additional interface program creates the pre-created customized advertising presentations.

161. The electronic advertising system of claim 160, wherein the additional interface program prompts the seller for raw advertising information or components of the raw advertising information.

162. The electronic advertising system of claim 161, wherein the additional interface program through which a seller enters the raw advertising information or components of the raw advertising information further comprises a conflicting advertising information data input interface program which prompts the seller multiple times for the entry of similar raw advertising information or components of the raw advertising information in order to meet conflicting requirements of multiple electronic media venues.

163. The electronic advertising system of claim 162, wherein the conflicting requirements include standards for the number of words allowed in the pre-created customized advertising presentation.

164. The electronic advertising system of claim 162, wherein the conflicting requirements include standards for the number of characters allowed in the pre-created customized advertising presentation.

165. The electronic advertising system of claim 161, wherein the additional interface program prompts the seller for a choice of advertising presentation types which the seller wishes the pre-created customized advertising presentations to be published as.

166. The electronic advertising system of claim 165, wherein the choice of pre-created advertising presentation types includes a text advertising presentation type.

167. The electronic advertising system of claim 166, wherein the choice of text advertising presentation types include HTML text advertising presentation file formats.

168. The electronic advertising system of claim 165, wherein the choice of pre-created advertising presentation types includes an image advertising presentation type.

169. The electronic advertising system of claim 168, wherein the choice of image advertising presentation types include GIF image advertising presentation file formats.

170. The electronic advertising system of claim 168, wherein the choice of image advertising presentation types include JPEG image advertising presentation file formats.

171. The electronic advertising system of claim 168, wherein the choice of image advertising presentation types include GIF89 image advertising presentation file format.

172. The electronic advertising system of claim 165, wherein the choice of pre-created advertising presentation types includes an interactive advertising presentation type.

173. The electronic advertising system of claim 172, wherein the choice of interactive advertising presentation types include HTML interactive advertising presentation file format.

174. The electronic advertising system of claim 161, wherein the additional interface program creates the pre-created customized advertising presentations, and wherein the pre-created customized advertising presentations are customized for a specific electronic media venue.

175. The electronic advertising system of claim 174, wherein the additional interface program creates only one of the pre-created customized advertising presentations using the raw advertising information or components of the raw advertising information input by the seller.

176. The electronic advertising system of claim 174, wherein the additional interface program creates two or more of the pre-created customized advertising presentations using the raw advertising information or components of the raw advertising information input by the seller.

177. The electronic advertising system of claim 127, wherein the additional interface program prompts the seller for targeting information regarding one or more electronic media venues where the seller desires the pre-created advertising presentations and/or pre-created customized advertising presentations to be published.

178. The electronic advertising system of claim 177, wherein the second central controller selects one or more of the electronic media venues based at least in part on the targeting information received from the additional interface program.

179. The electronic advertising system of claim 178, wherein the targeting information targets one or more advertising channels.

180. The electronic advertising system of claim 179, wherein the advertising channel comprises two or more electronic media venues that share at least one characteristic.

181. The electronic advertising system of claim 180, wherein the electronic media venues that comprise the advertising channel are web sites comprising one or more web pages.

182. The electronic advertising system of claim 181, wherein the web pages comprise the electronic media venue and content of the web page.

183. The electronic advertising system of claim 181, wherein at least one characteristic shared by the electronic media venues comprises similar content of the web pages.

184. The electronic advertising system of claim 183, wherein the targeting information targets the advertising channel based on the similarity of the content of the web pages compared to the goods or services that are the subject of the pre-created customized advertising presentation.

185. The electronic advertising system of claim 180, wherein the characteristic shared by the two or more electronic media venues is similar demographics.

186. The electronic advertising system of claim 180, wherein the seller has no knowledge of which electronic media venues comprise the advertising channel.

187. The electronic advertising system of claim 178, wherein the targeting information input by the seller targets one or more electronic media venues by the characteristic of demographics of the electronic media venues'"'"' users.

188. The electronic advertising system of claim 178, wherein the targeting information input by the seller targets one or more electronic media venues by the characteristic of price charged for publishing presentations.

189. The electronic advertising system of claim 178, wherein the targeting information input by the seller targets one or more electronic media venues by the highest price that the seller is willing to pay to have the pre-created advertising presentations published to each electronic media venue.

190. The electronic advertising system of claim 178, wherein the targeting information input by the seller targets one or more electronic media venues by the highest price that the seller is willing to pay to have the pre-created customized advertising presentations published.

191. The electronic advertising system of claim 178, wherein the targeting information input by the seller targets one or more electronic media venues by the total amount that the seller is willing to pay to have the pre-created advertising presentations published.

192. The electronic advertising system of claim 178, wherein the targeting information input by the seller targets one or more electronic media venues by the total amount that the seller is willing to pay to have the seller'"'"'s pre-created customized advertising presentations published.

193. The electronic advertising system of claim 178, wherein the targeting information includes identification of individual electronic media venues.

194. The electronic advertising system of claim 193, wherein the seller is presented with a list of electronic media venues which the seller can target.

195. The electronic advertising system of claim 127, further comprising an operator pre-created review interface program to allow a human editor to manually review the pre-created advertising presentation and the pre-created customized advertising presentation.

196. The electronic advertising system of claim 195, wherein the operator pre-created review interface program allows a human editor to manually review the pre-created advertising presentation and the pre-created customized advertising presentation that have been automatically rejected from the automated processing of the electronic advertising system because of noncompliance.

197. The electronic advertising system of claim 1 further providing a raw advertising information conversion program which may perform a conversion process to change a component of raw advertising information from one file format to another file format.

198. The electronic advertising system of claim 197, wherein an image component of raw advertising information is converted from one image file format to another image file format.

199. The electronic advertising system of claim 198, wherein the image component is converted from a GIF file format to a JPG file format.

200. The electronic advertising system of claim 1, wherein the electronic media venue is a web page comprising one or more customized advertising presentations.

201. The electronic advertising system of claim 200, wherein one or more customized advertising presentations are displayed on the web page.

202. The electronic advertising system of claim 201, wherein the web page is displayed on a user'"'"'s browser.

203. The electronic advertising system of claim 202, wherein the user'"'"'s browser program is running on the user'"'"'s computer.

204. The electronic advertising system of claim 201, wherein the publishing of the customized advertising presentation comprises displaying the customized advertising presentation on a user'"'"'s browser.

205. The electronic advertising system of claim 201, wherein the web pages comprise the electronic media venue and content of the web page.

206. The electronic advertising system of claim 127, wherein the second central controller comprises a network of computers.

207. The electronic advertising system of claim 127, wherein the second central controller selects one or more electronic media venues by selecting one or more advertising channels.

208. The electronic advertising system of claim 127, wherein the second central controller selects one or more electronic media venues based on demographics of electronic media venues'"'"' users.

209. The electronic advertising system of claim 127, wherein the second central controller selects one or more electronic media venues based on price charged for publishing presentations.

210. The electronic advertising system of claim 127, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

211. The electronic advertising system of claim 1, wherein the customized advertising presentation is automatically created and automatically published to the selected electronic media venues without human interaction.

212. The electronic advertising system of claim 211, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

213. The electronic advertising system of claim 1, wherein the customized advertising presentation is automatically created without human interaction.

214. The electronic advertising system of claim 1, wherein the customized advertising presentation is automatically published to the selected electronic media venues without human interaction.

215. The electronic advertising system of claim 214, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

216. The electronic advertising system of claim 1, further comprising an operator review interface program to allow a human editor to manually review the raw advertising information, components of the raw advertising information or the customized advertising presentation.

217. The electronic advertising system of claim 216, wherein the operator review interface program allows a human editor to manually review raw advertising information, components of the raw advertising information or the customized advertising presentation that have been automatically rejected from the automated processing of the electronic advertising system because of noncompliance.

218. The electronic advertising system of claim 217, wherein the operator review interface program automatically rejects the raw advertising information, components of the raw advertising information or the customized advertising presentation based, at least in part, on noncompliance with the criteria.

219. The electronic advertising system of claim 1, further comprising a server placement program which transmits the customized advertising presentation to a server that further publishes the customized advertising presentation to one or more electronic, media venues.

220. The electronic advertising system of claim 219, wherein the server is a web server.

221. The electronic advertising system of claim 220, wherein the web server is operated by the operator of the electronic advertising system.

222. The electronic advertising system of claim 220, wherein the web server is operated by the owner of one or more electronic media venues.

223. The electronic advertising system of claim 219, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

224. The electronic advertising system of claim 1, wherein the central controller further comprises a customized advertising presentation screening program that blocks customized advertising presentations from being published to specific electronic media venues based, at least in part, on information provided by the media venues.

225. The electronic advertising system of claim 224, wherein the information comprises content criteria.

226. The electronic advertising system of claim 224, wherein the information comprises distribution factors.

227. The electronic advertising system of claim 224, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

228. The electronic advertising system of claim 1, further comprising one or more controlled content servers that are wholly owned or controlled by the management or operators of the electronic advertising system.

229. The electronic advertising system of claim 228, wherein the controlled content servers are web servers.

230. The electronic advertising system of claim 229, wherein each of the web servers host one or more web sites.

231. The electronic advertising system of claim 230, wherein each of the web sites contain one or more web pages.

232. The electronic advertising system of claim 231, wherein each of the web pages contains content and/or one or more electronic media venues associated with a controlled content server.

233. The electronic advertising system of claim 228, wherein the electronic media venues further comprise electronic media venues associated with the controlled content servers.

234. The electronic advertising system of claim 233, wherein the electronic media venues associated with the controlled content servers are web pages.

235. The electronic advertising system of claim 234, wherein the web pages comprise the electronic media venues associated with the controlled content servers and content of the web pages.

236. The electronic advertising system of claim 233, wherein the criteria further comprise criteria for the electronic media venues associated with the controlled content servers.

237. The electronic advertising system of claim 1, wherein the media venue is a person inputting data.

238. An electronic advertising system that automatically facilitates the creation and publication of customized advertising presentations to multiple electronic media venues, the electronic advertising system owned or controlled by an entity other than a seller, each electronic media venue having style criteria regarding the customized advertising presentations, the system comprising:

a media venue interface program through which multiple media venues provide style criteria that control the customized advertising presentations published to the electronic media venues; and

a central controller that receives raw advertising information regarding a seller'"'"'s product or service and also receives the style criteria, and selects electronic media venues, the central controller including;

one or more databases that store a list of the multiple electronic media venues, the style criteria, and the raw advertising information; and

an ad creation engine that retrieves the raw advertising information and the style criteria for the selected electronic media venues from the databases, and customizes the raw advertising information specifically for each of the selected electronic media venues in compliance with the style criteria of each of the selected electronic media venues to create a customized advertising presentation for each of the selected electronic media venues,

wherein the central controller automatically publishes each customized advertising presentation to the selected electronic media venue for which the customized advertising presentation was specifically customized, to make the customized advertising presentation accessible to one or more users of that selected electronic media venue in accordance with the style criteria of that electronic media venue.

239. The electronic advertising system of claim 238, further comprising a seller interface program through which the seller enters information identifying the seller.

240. The electronic advertising system of claim 239, wherein the databases store a list of sellers.

241. The electronic advertising system of claim 239, wherein the seller information comprises information for establishing a seller account with the electronic advertising system.

242. The electronic advertising system of claim 238, further comprising an interface program through which a seller enters the raw advertising information.

243. The electronic advertising system of claim 242, wherein the seller interface program prompts the seller for the raw advertising information or components of the raw advertising information.

244. The electronic advertising system of claim 243, wherein the seller interface program also prompts the seller for a choice of advertising presentation types in which the seller will allow the seller'"'"'s raw advertising information to be published as a customized advertising presentation.

245. The electronic advertising system of claim 244, wherein the choice of advertising presentation types includes a text advertising presentation type.

246. The electronic advertising system of claim 244, wherein the choice of advertising presentation types includes an image advertising presentation type.

247. The electronic advertising system of claim 246, wherein the choice of image advertising presentation types include GIF image advertising presentation file formats.

248. The electronic advertising system of claim 245, wherein the choice of text advertising presentation types include HTML text advertising presentation file formats.

249. The electronic advertising system of claim 246, wherein the choice of image advertising presentation types include JPEG image advertising presentation file formats.

250. The electronic advertising system of claim 246, wherein the choice of image advertising presentation types include GIF89 image advertising presentation file formats.

251. The electronic advertising system of claim 244, wherein the choice of advertising presentation types includes an interactive advertising presentation type.

252. The electronic advertising system of claim 251, wherein the choice of interactive advertising presentation types include HTML advertising presentation file formats.

253. The electronic advertising system of claim 243, wherein the raw advertising information or components of the raw advertising information is entered only once.

254. The electronic advertising system of claim 253, wherein two or more customized advertising presentations are created by the ad creation engine customizing the raw advertising information or components of the raw advertising information for each of two or more selected electronic media venues.

255. The electronic advertising system of claim 254, wherein two or more customized advertising presentations are unique.

256. The electronic advertising system of claim 254, wherein some of the two or more customized advertising presentations are unique.

257. The electronic advertising system of claim 243, wherein the raw advertising information or components of the raw advertising information are different than the created customized advertising presentation.

258. The electronic advertising system of claim 243, wherein the raw advertising information or components of the raw advertising information do not comply with the style criteria.

259. The electronic advertising system of claim 242, wherein the seller interface program prompts the seller for targeting information regarding one or more electronic media venues where the seller desires the customized advertising presentations created from the seller'"'"'s raw advertising information to be published.

260. The electronic advertising system of claim 259, wherein the central controller selects one or more of the electronic media venues based at least in part on the targeting information received from the seller interface program.

261. The electronic advertising system of claim 259, wherein the targeting information targets one or more advertising channels.

262. The electronic advertising system of claim 261, wherein the advertising channel comprises two or more electronic media venues that share at least one characteristic.

263. The electronic advertising system of claim 262, wherein the electronic media venues that comprise the advertising channel are web pages.

264. The electronic advertising system of claim 263, wherein the web pages comprise the electronic media venue and content of the web page.

265. The electronic advertising system of claim 263, wherein at least one characteristic shared by the electronic media venues comprises similar content of the web pages.

266. The electronic advertising system of claim 265, wherein the targeting information targets the advertising channel based on the similarity of the content of the web pages compared to the goods or services that are the subject of the customized advertising presentation.

267. The electronic advertising system of claim 262, wherein the characteristic shared by the two or more electronic media venues is similar demographics.

268. The electronic advertising system of claim 262, wherein the seller has no knowledge of which electronic media venues comprise the advertising channel.

269. The electronic advertising system of claim 259, wherein the targeting information input by the seller targets one or more electronic media venues by the characteristic of demographics of the electronic media venues'"'"' users.

270. The electronic advertising system of claim 269, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

271. The electronic advertising system of claim 259, wherein the targeting information input by the seller targets one or more electronic media venues by the characteristic of a price charged for publishing presentations.

272. The electronic advertising system of claim 259, wherein the targeting information includes identification of individual electronic media venues.

273. The electronic advertising system of claim 272, wherein the seller is presented with a list of electronic media venues which the seller can target.

274. The electronic advertising system of claim 259, wherein the targeting information input by the seller targets one or more electronic media venues by the highest price that the seller is willing to pay to have the seller'"'"'s customized advertising presentations published to each electronic media venue.

275. The electronic advertising system of claim 259, wherein the targeting information input by the seller targets one or more electronic media venues by the total amount that the seller is willing to pay to have the seller'"'"'s customized advertising presentations published.

276. The electronic advertising system of claim 259, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

277. The electronic advertising system of claim 242, further comprising a presentation program associated with the seller interface program that simulates the creation of customized advertising presentations to thereby allow the seller to preview customized advertising presentations similar to those to he created by the central controller.

278. The electronic advertising system of claim 242, wherein the interface program through which a seller enters the raw advertising information further comprises a conflicting advertising information data input interface program which prompts the seller multiple times for the entry of similar raw advertising information or components of the raw advertising information in order to meet conflicting requirements of multiple electronic media venues.

279. The electronic advertising system of claim 278, wherein the conflicting requirements include standards for the number of words allowed in the customized advertising presentation.

280. The electronic advertising system of claim 278, wherein the conflicting requirements include standards for the number of characters allowed in the customized advertising presentation.

281. The electronic advertising system of claim 238, wherein the electronic advertising system comprises a network of computers.

282. The electronic advertising system of claim 238, wherein the central controller comprises a network of computers.

283. The electronic advertising system of claim 238, wherein the central controller selects one or more electronic media venues by selecting one or more advertising channels.

284. The electronic advertising system of claim 283, wherein the central controller selects the advertising channels based on the characteristics shared by the electronic media venues that comprise the advertising channels.

285. The electronic advertising system of claim 284, wherein the electronic media venues that comprise the advertising channel are web pages.

286. The electronic advertising system of claim 285, wherein the characteristic shared by the electronic media venues comprises similar content of the web pages.

287. The electronic advertising system of claim 286, wherein the central controller selects the advertising channel based on the similarity of the content of the web pages compared to the goods or services that are the subject of the customized advertising presentation.

288. The electronic advertising system of claim 284, wherein the characteristic shared by the electronic media venues is similar demographics.

289. The electronic advertising system of claim 283, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

290. The electronic advertising system of claim 238, wherein the central controller selects one or more electronic media venues based on demographics of electronic media venues'"'"' users.

291. The electronic advertising system of claim 238, wherein the central controller selects one or more electronic media venues based on a price charged for publishing presentations.

292. The electronic advertising system of claim 291, wherein the central controller selects one or more electronic media venues by the targeting information input by the seller indicating the highest price that the seller is willing to pay to have the seller'"'"'s customized advertising presentations published.

293. The electronic advertising system of claim 291, wherein the central controller selects one or more electronic media venues by the targeting information input by the seller indicating the total amount that the seller is willing to pay to have the seller'"'"'s customized advertising presentations published.

294. The electronic advertising system of claim 291, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

295. The electronic advertising system of claim 238, wherein the style criteria include one or more of the following:

guidelines, rules, standards, restrictions, specifications, and requirements.

296. The electronic advertising system of claim 238, wherein the electronic media venue is a website comprising one or more web pages.

297. The electronic advertising system of claim 296, wherein the web pages are displayed on a user'"'"'s browser.

298. The electronic advertising system of claim 296, wherein the publishing of the customized advertising presentation comprises displaying the customized advertising presentation on a user'"'"'s browser.

299. The electronic advertising system of claim 296, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

300. The electronic advertising system of claim 238, wherein the electronic media venue comprises one or more virtual locations.

301. The electronic advertising system of claim 300, wherein the virtual locations include a transient display of the customized advertising presentation.

302. The electronic advertising system of claim 301, wherein the virtual locations include a display of the customized advertising presentation on a computer.

303. The electronic advertising system of claim 302, wherein the virtual locations are accessed over the Internet.

304. The electronic advertising system of claim 300, wherein the virtual locations include a display of the customized advertising presentation on a computer.

305. The electronic advertising system of claim 300, wherein the virtual locations are accessed over the Internet.

306. The electronic advertising system of claim 300, wherein the virtual locations include electronic sites for the display of the customized advertising presentation.

307. The electronic advertising system of claim 300, wherein the virtual locations are viewed on electronic networks.

308. The electronic advertising system of claim 300, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

309. The electronic advertising system of claim 238, wherein the media venue interface program prompts the media venue to enter the criteria that control the customized advertising presentations published to the electronic media venues.

310. The electronic advertising system of claim 238, wherein the media venue interface program prompts the media venue for a choice of advertising presentation types to be published to the electronic media venues.

311. The electronic advertising system of claim 310, wherein the choice of advertising presentation types includes a text advertising presentation type.

312. The electronic advertising system of claim 311, wherein the choice of text advertising presentation types include the HTML text advertising presentation file formats.

313. The electronic advertising system of claim 310, wherein the choice of advertising presentation types includes an image advertising presentation type.

314. The electronic advertising system of claim 313, wherein the choice of image advertising presentation types include GIF image advertising presentation file formats.

315. The electronic advertising system of claim 313, wherein the choice of image advertising presentation types include JPEG image advertising presentation file formats.

316. The electronic advertising system of claim 313, wherein the choice of image advertising presentation types include GIF89 image advertising presentation file formats.

317. The electronic advertising system of claim 310, wherein the choice of advertising presentation types includes an interactive advertising presentation type.

318. The electronic advertising system of claim 317, wherein the choice of interactive advertising presentation types include HTML interactive, advertising presentation file formats.

319. The electronic advertising system of claim 238, wherein the style criteria include style standards.

320. The electronic advertising system of claim 238, wherein the style criteria include presentation standards.

321. The electronic advertising system of claim 238, wherein the style criteria include choice of fonts.

322. The electronic advertising system of claim 238, wherein the style criteria include choice of colors.

323. The electronic advertising system of claim 238, wherein the style criteria include look and feel.

324. The electronic advertising system of claim 238, wherein each of the multiple media venues further provides content criteria that control the creation of customized advertising presentations to be published to at least some of the multiple electronic media venues.

325. The electronic advertising system of claim 324, further comprising one or more databases that store the content criteria.

326. The electronic advertising system of claim 325, wherein the ad creation engine further retrieves the electronic media venue content criteria for the selected electronic media venues from the databases, and customizes the raw advertising information specifically for each of the selected electronic media venues in compliance with the style criteria and content criteria of each of the selected electronic media venues to create the customized advertising presentation for each of the selected electronic media venues in accordance with the style criteria and the content criteria of that electronic media venue.

327. The electronic advertising system of claim 326, wherein the content criteria include content standards.

328. The electronic advertising system of claim 326, wherein the content criteria include blocked words.

329. The electronic advertising system of claim 326, wherein the content criteria include blocked phrases.

330. The electronic advertising system of claim 326, wherein the content criteria include blocked references.

331. The electronic advertising system of claim 326, wherein the content criteria include blocked uniform resource locators (URLs).

332. The electronic advertising system of claim 238, wherein each of the multiple media venues further provides editorial criteria that control the creation of customized advertising presentations to be published to at least some of the multiple electronic media venues.

333. The electronic advertising system of claim 332, further comprising one or more databases that store the editorial criteria.

334. The electronic advertising system of claim 333, wherein the ad creation engine further retrieves the electronic media venue editorial criteria for the selected electronic media venues from the databases, and customizes the raw advertising information specifically for each of the selected electronic media venues in compliance with the style criteria and editorial criteria of each of the selected electronic media venues to create the customized advertising presentation for each of the selected electronic media venues in accordance with the style criteria and the editorial criteria of that electronic media venue.

335. The electronic advertising system of claim 334, wherein the editorial criteria include grammar guidelines.

336. The electronic advertising system of claim 334, wherein the editorial criteria include spelling dictionaries.

337. The electronic advertising system of claim 238, wherein each of the multiple media venues further provides design criteria that control the creation of customized advertising presentations to be published to at least some of the multiple electronic media venues.

338. The electronic advertising system of claim 337, further comprising one or more databases that store the design criteria.

339. The electronic advertising system of claim 338, wherein the ad creation engine further retrieves the design criteria for the selected electronic media venues from the databases, and customizes the raw advertising information specifically for each of the selected electronic media venues in compliance with the style criteria and design criteria of each of the selected electronic media venues to create the customized advertising presentation for each of the selected electronic media venues in accordance with the style criteria and the design criteria of that electronic media venue.

340. The electronic advertising system of claim 339, wherein the design criteria include choice of presentation types.

341. The electronic advertising system of claim 339, wherein the design criteria include presentation templates.

342. The electronic advertising system of claim 339, wherein the design criteria include presentation formatting.

343. The electronic advertising system of claim 339, wherein the design criteria include amounts of text.

344. The electronic advertising system of claim 238, wherein each of the multiple media venues further provides distribution factors that control the publication of customized advertising presentations to at least some of the multiple electronic media venues.

345. The electronic advertising system of claim 344, further comprising one or more databases that store the distribution factors.

346. The electronic advertising system of claim 345, wherein the central controller retrieves the distribution factors from the databases, and uses the distribution factors as part of selecting electronic media venues.

347. The electronic advertising system of claim 346, wherein the distribution factors include blocked words.

348. The electronic advertising system of claim 346, wherein the distribution factors include hocked phrases.

349. The electronic advertising system of claim 346, wherein the distribution factors include blocked references.

350. The electronic advertising system of claim 346, wherein the distribution factors include blocked uniform resource locators (URLs).

351. The electronic advertising system of claim 346, wherein the distribution factors include publication dates and deadlines.

352. The electronic advertising system of claim 346, wherein the distribution factors include language restrictions.

353. The electronic advertising system of claim 346, wherein the distribution factors include demographic specifications.

354. The electronic advertising system of claim 238, wherein each of the multiple media venues further provides electronic media venue layout specifications that control the creation of customized advertising presentations to be published to at least some of the multiple electronic media venues.

355. The electronic advertising system of claim 354, further comprising one or more databases that store the electronic media venue layout specifications.

356. The electronic advertising system of claim 355, wherein the ad creation engine further retrieves the electronic media venue layout specifications for the selected electronic media venues from the databases, and customizes the raw advertising information specifically for each of the selected electronic media venues in compliance with the style criteria and the electronic media venue layout specifications of each of the selected electronic media venues to create the customized advertising presentation for each of the selected electronic media venues.

357. The electronic advertising system of claim 356, further comprising one or more databases that store the electronic media venue layout specifications.

358. The electronic advertising system of claim 356, wherein the electronic media venue layout specifications controls presentation size.

359. The electronic advertising system of claim 356, wherein the electronic media venue layout specifications controls image specifications.

360. The electronic advertising system of claim 359, wherein the image specifications include image size rules.

361. The electronic advertising system of claim 359, wherein the image specifications include image file format rules.

362. The electronic advertising system of claim 361, wherein the image file format rules include GIF image file format rules.

363. The electronic advertising system of claim 361, wherein the image file format rules include JPEG image file format rules.

364. The electronic advertising system of claim 359, wherein the image specifications include image file compression rules.

365. The electronic advertising system of claim 238, wherein each of the multiple media venues further provides pricing information for the publication of customized advertising presentations to the electronic media venues.

366. The electronic advertising system of claim 365, further comprising one or more databases that store the pricing information.

367. The electronic advertising system of claim 365, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

368. The electronic advertising system of claim 238 further providing a raw advertising information conversion program which may perform a conversion process to change a component of raw advertising information from one file format to another file format.

369. The electronic advertising system of claim 368, wherein an image component of raw advertising information is converted from one file format to another file format.

370. The electronic advertising system of claim 369, wherein the image component is converted from a GIF file format to a JPG file format.

371. The electronic advertising system of claim 238, wherein the electronic media venue is a web page comprising one or more customized advertising presentations.

372. The electronic advertising system of claim 371, wherein one or more customized advertising presentations are displayed on the web page.

373. The electronic advertising system of claim 372, wherein the web page is displayed on a user'"'"'s browser.

374. The electronic advertising system of claim 373, wherein the user'"'"'s browser program is running on the user'"'"'s computer.

375. The electronic advertising system of claim 372, wherein the publishing of the customized advertising presentation comprises displaying the customized advertising presentation on a user'"'"'s browser.

376. The electronic advertising system of claim 372, wherein the web pages comprise the electronic media venue and content of the web page.

377. The electronic advertising system of claim 238, wherein the customized advertising presentation is automatically created and automatically published to the selected electronic media venues without human interaction.

378. The electronic advertising system of claim 377, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

379. The electronic advertising system of claim 238, wherein the customized advertising presentation is automatically created without human interaction.

380. The electronic advertising system of claim 238, wherein the customized advertising presentation is automatically published to the selected electronic media venues without human interaction.

381. The electronic advertising system of claim 380, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

382. The electronic advertising system of claim 238, further comprising an operator review interface program to allow a human editor to manually review the raw advertising information, components of the raw advertising information or the customized advertising presentation.

383. The electronic advertising system of claim 382, wherein the operator review interface program allows a human editor to manually review raw advertising information, components of the raw advertising information or the customized advertising presentation that have been automatically rejected from the automated processing of the electronic advertising system because of noncompliance.

384. The electronic advertising system of claim 383, wherein the operator review interface automatically rejects the raw advertising information, components of the raw advertising information or the customized advertising presentation based, at least in part, on noncompliance with the style criteria.

385. The electronic advertising system of claim 238, further comprising a server placement program which transmits the customized advertising presentation to a server that further publishes the customized advertising presentation to one or more electronic media venue.

386. The electronic advertising system of claim 385, wherein the server is a web server.

387. The electronic advertising system of claim 386, wherein the web server is operated by the operator of the electronic advertising system.

388. The electronic advertising system of claim 386, wherein the web server is operated by the owner of one or more electronic media venues.

389. The electronic advertising system of claim 385, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

390. The electronic advertising system of claim 238, wherein the central controller further comprises a customized advertising presentation screening program that blocks customized advertising presentations from being published to specific electronic media venues based, at least in part, on information provided by the media venues.

391. The electronic advertising system of claim 390, wherein the information comprises content criteria.

392. The electronic advertising system of claim 390, wherein the information comprises distribution factors.

393. The electronic advertising system of claim 390, wherein the electronic media venues further comprise electronic media venues associated with a controlled content server.

394. The electronic advertising system of claim 238, further comprising one or more controlled content servers that are wholly owned or controlled by the management or operators of the electronic advertising system.

395. The electronic advertising system of claim 394, wherein the controlled content servers are web servers.

396. The electronic advertising system of claim 395, wherein each of the web servers host one or more web sites.

397. The electronic advertising system of claim 396, wherein each of the web sites contain one or more web pages.

398. The electronic advertising system of claim 397, wherein each of the web pages contains content and/or one or more electronic media venues associated with a controlled content server.

399. The electronic advertising system of claim 394, wherein the electronic media venues further comprise electronic media venues associated with the controlled content servers.

400. The electronic advertising system of claim 399, wherein the electronic media venues associated with the controlled content servers are web pages.

401. The electronic advertising system of claim 400, wherein the web pages comprise the electronic media venues associated with the controlled content servers and content of the web pages.

402. The electronic advertising system of claim 399, wherein the style criteria further comprise style criteria for the electronic media venues associated with the controlled content servers.

403. The electronic advertising system of claim 238, wherein the media venue is a person inputting data.

404. An electronic advertising method that automatically facilitates the creation and publication of customized advertising presentations to multiple electronic media venues, the advertising method implemented by an entity other than a seller, each electronic media venue having criteria regarding the customized advertising presentations, the method comprising:

receiving criteria from multiple media venues, wherein the criteria controls the customized advertising presentations published to each of the multiple electronic media venues;

receiving raw advertising information regarding a seller'"'"'s product or service;

selecting electronic media venues; and

automatically publishing each customized advertising presentation to the selected electronic media venue for which the customized advertising presentation was specifically customized, thereby making the customized advertising presentation accessible to one or more users of that selected electronic media venue in accordance with the criteria of that media venue,

wherein automatically publishing each customized advertising presentation uses;

one or more databases that store a list of the multiple electronic media venues, the criteria received from the multiple media venues, and the raw advertising information; and

an ad creation engine that retrieves the raw advertising information and the criteria received from the selected electronic media venues from the databases, and customizes the raw advertising information specifically for each of the selected electronic media venues in compliance with the criteria of each of the selected electronic media venues to create the customized advertising presentation for each of the selected electronic media venues.