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Interactive advertising

  • US 8,401,903 B2
  • Filed: 09/11/2008
  • Issued: 03/19/2013
  • Est. Priority Date: 07/21/2006
  • Status: Active Grant
First Claim
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1. A computer-implemented method for displaying an interactive advertisement for presentation to a user of a computer, comprising:

  • displaying an invitation with a processor of the computer on a display of the computer, the invitation including a first set of media assets from a plurality of media assets and a first set of engagement elements from a plurality of engagement elements that encourage the user to interact with the invitation;

    determining with the processor whether the user has performed a first interaction with the invitation;

    displaying an engagement warning with the processor in response to the first interaction with the invitation, the engagement warning indicating that an action by the user within a period of time will prevent deployment of an expanded message including a second set of media assets from the plurality of media assets and a second set of engagement elements from the plurality of engagement elements that encourage the user to interact with the expanded message;

    closing the engagement warning with the processor and not displaying the expanded message if the user performs the action within the period of time;

    replacing the invitation with the processor with the expanded message if the user does not perform the action within the period of time; and

    collecting with the processor engagement information generated as a result of interaction by the user with the interactive advertisement.

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