Target advertising to a specific user offered through an intermediary internet service provider, server or wireless network
DCFirst Claim
1. A method of controlling the display of information on a client computer operated by a user, the method implemented by a server computer and comprising the steps of:
- hosting a first content on the server computer, the first content comprising material that can be parsed into a plurality of objects, said objects selected from the group consisting of;
a word the word comprising;
a word within a link, a word within a title, a bolded word, an underlined word, and an italicized word;
a name of an image;
an invisible object used by a web browser, but not displayable to a user of the web browser;
coding embedded in a web page; and
an audio/video player embedded in a web page;
indexing the plurality of objects, said indexing performed by the server computer;
identifying a second content that is related to the first content, said identifying performed by the server computer using an object in the plurality of objects;
enabling the client computer to access the server computer;
creating a first link reference to the second content;
formatting the first content and the first link reference for display on the client computer wherein said formatting displays the first link reference in a;
link display area that is separated from the first content that will display in a content display area;
style that is indicative that other additional related content is available to the user;
configuration selected from the group consisting of a tab;
a link;
a bar;
a floating bar;
a browser bar;
a user downloaded bar; and
a menu;
transmitting the first content that was formatted and the first link reference to the client computer;
responding to user interaction with the first link reference by;
sending the second content to replace the first content on the client computer;
the second content comprising a second link reference; and
,redirecting the user to the hosting location of the second content when the user clicks on the second link reference.
3 Assignments
Litigations
0 Petitions
Accused Products
Abstract
An advertising method controls the display of information on a client device. A user accesses first content on a server and a first link reference to second content is created. The first content and the first link reference are displayed in separate areas. User interaction with the first link reference sends second content to replace the first content on the content display area of the client computer. The second content includes a second link reference which can redirect the user to the hosting location of the second content. The server may operate as a wireless node. The first content is optionally parsed to key words or objects and the parsed content is used to identify the second content. Optionally, receiving data from a user'"'"'s wireless device relates to user location; and, the location data is used to identify the second content.
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Citations
6 Claims
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1. A method of controlling the display of information on a client computer operated by a user, the method implemented by a server computer and comprising the steps of:
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hosting a first content on the server computer, the first content comprising material that can be parsed into a plurality of objects, said objects selected from the group consisting of; a word the word comprising;
a word within a link, a word within a title, a bolded word, an underlined word, and an italicized word;a name of an image; an invisible object used by a web browser, but not displayable to a user of the web browser; coding embedded in a web page; and an audio/video player embedded in a web page; indexing the plurality of objects, said indexing performed by the server computer; identifying a second content that is related to the first content, said identifying performed by the server computer using an object in the plurality of objects; enabling the client computer to access the server computer; creating a first link reference to the second content; formatting the first content and the first link reference for display on the client computer wherein said formatting displays the first link reference in a; link display area that is separated from the first content that will display in a content display area; style that is indicative that other additional related content is available to the user; configuration selected from the group consisting of a tab;
a link;
a bar;
a floating bar;
a browser bar;
a user downloaded bar; and
a menu;transmitting the first content that was formatted and the first link reference to the client computer; responding to user interaction with the first link reference by; sending the second content to replace the first content on the client computer;
the second content comprising a second link reference; and
,redirecting the user to the hosting location of the second content when the user clicks on the second link reference. - View Dependent Claims (2, 3, 4, 5, 6)
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Specification