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Advertising based on user models

  • US 8,402,387 B1
  • Filed: 04/24/2008
  • Issued: 03/19/2013
  • Est. Priority Date: 04/24/2008
  • Status: Active Grant
First Claim
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1. A computer implemented method comprising:

  • receiving, by one or more computers, electronic messages associated with users;

    identifying the electronic messages as a particular type of electronic message;

    parsing the electronic messages based at least in part on the identified particular type of electronic message;

    establishing timelines of activity patterns of the users based on information obtained from the parsed electronic messages;

    determining a measure associated with an effectiveness of an advertisement for various timelines; and

    providing a recommendation for an advertisement strategy based on the determination of the effectiveness of the advertisement for the various timelines.

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