Advertising based on user models
First Claim
Patent Images
1. A computer implemented method comprising:
- receiving, by one or more computers, electronic messages associated with users;
identifying the electronic messages as a particular type of electronic message;
parsing the electronic messages based at least in part on the identified particular type of electronic message;
establishing timelines of activity patterns of the users based on information obtained from the parsed electronic messages;
determining a measure associated with an effectiveness of an advertisement for various timelines; and
providing a recommendation for an advertisement strategy based on the determination of the effectiveness of the advertisement for the various timelines.
2 Assignments
0 Petitions
Accused Products
Abstract
A generic model of behavior pattern of general users is established. Information about a specific user is obtained from one or more electronic messages associated with the specific user, and a specific model of behavior pattern of the specific user is established based on the information about the specific user. Ads are identified based on the generic model and the specific model.
-
Citations
27 Claims
-
1. A computer implemented method comprising:
-
receiving, by one or more computers, electronic messages associated with users; identifying the electronic messages as a particular type of electronic message; parsing the electronic messages based at least in part on the identified particular type of electronic message; establishing timelines of activity patterns of the users based on information obtained from the parsed electronic messages; determining a measure associated with an effectiveness of an advertisement for various timelines; and providing a recommendation for an advertisement strategy based on the determination of the effectiveness of the advertisement for the various timelines. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A system, comprising:
-
a data processing apparatus; and a memory coupled to the data processing apparatus having instructions stored thereon which, when executed by the data processing apparatus cause the data processing apparatus to perform operations comprising; receiving, by one or more computers, electronic messages associated with users; identifying the electronic messages as a particular type of electronic message; parsing the electronic messages based at least in part on the identified particular type of electronic message; establishing timelines of activity patterns of the users based on information obtained from the parsed electronic messages; determining a measure associated with an effectiveness of an advertisement for various timelines; and providing a recommendation for an advertisement strategy based on the determination of the effectiveness of the advertisement for the various timelines. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
-
-
19. Non-transitory computer readable media storing software comprising instructions executable by a processing device and upon such execution cause the processing device to perform operations comprising:
-
receiving, by one or more computers, electronic messages associated with users; identifying the electronic messages as a particular type of electronic message; parsing the electronic messages based at least in part on the identified particular type of electronic message; establishing timelines of activity patterns of the users based on information obtained from the parsed electronic messages; determining a measure associated with an effectiveness of an advertisement for various timelines; and providing a recommendation for an advertisement strategy based on the determination of the effectiveness of the advertisement for the various timelines. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
-
Specification