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Mediation router

  • US 8,406,739 B2
  • Filed: 11/19/2008
  • Issued: 03/26/2013
  • Est. Priority Date: 11/19/2008
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a memory to store computer executable instructions; and

    a processor communicatively coupled to the memory that facilitates execution of the computer-executable instructions to perform operations, comprising;

    selecting, by a mediation server communicatively coupled to a plurality of vendor devices that are operable to provide advertisements for display on a mobile communication device, a first vendor device of the plurality of vendor devices to service a request for advertisement data representing an advertisement of the advertisements based on an analysis of the request,selecting a second vendor device of the plurality of vendor devices to service a backfill request for the advertisement data, wherein the selecting the second vendor device is in response to determining that the second vendor device satisfies a loop-back acknowledgement criterion associated with a reception of acknowledgement data indicative of the advertisement data being delivered to the mobile communication device,facilitating a first transmission of the backfill request to the second vendor device concurrently with a second transmission of the request to the first vendor device, anddirecting backfill advertisement data representing a backfill advertisement received from the second vendor device to the mobile communication device in response to determining that the first vendor device has failed to deliver the advertisement within a specified time period.

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