Mediation router

• US 8,406,739 B2
• Filed: 11/19/2008
• Issued: 03/26/2013
• Est. Priority Date: 11/19/2008
• Status: Active Grant

• Current Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Original Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Inventors: Hull, Matthew, Foroutan, Goshtasb
• Primary Examiner(s): Kincaid, Lester
• Assistant Examiner(s): Jama, Isaak R
• Application Number:
  US12/273,898
• Publication Number:
  US 20100124907A1
• Time in Patent Office: 1,588 Days
• Field of Search: 455/414.1, 455/412.1
• US Class Current: 455/412.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04M 2201/10 Logic circuits
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/42068 where the identifier is used to access a profile
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system and methodology that can dynamically select advertisement vendors in response to a request from a wireless communication device is provided. The system employ a mediation router to receive an ad request from a portal interfaced with a wireless device. Specifically, the mediation router analyzes the request and dynamically selects an ad vendor to service the request, based in part on the analysis. The selected ad vendor supplies the ad and the mediation router ensures that the portal receives the ad. The mediation router selects an ad vendor in a variety of ways including, but not limited to, business decision rules or artificial intelligence and/or a combination thereof. The mediation router further employs customer profiles that help vendors target advertisements to specific consumers and wireless devices.

Claims

1. A system, comprising:

a memory to store computer executable instructions; and

a processor communicatively coupled to the memory that facilitates execution of the computer-executable instructions to perform operations, comprising;

selecting, by a mediation server communicatively coupled to a plurality of vendor devices that are operable to provide advertisements for display on a mobile communication device, a first vendor device of the plurality of vendor devices to service a request for advertisement data representing an advertisement of the advertisements based on an analysis of the request,

selecting a second vendor device of the plurality of vendor devices to service a backfill request for the advertisement data, wherein the selecting the second vendor device is in response to determining that the second vendor device satisfies a loop-back acknowledgement criterion associated with a reception of acknowledgement data indicative of the advertisement data being delivered to the mobile communication device,

facilitating a first transmission of the backfill request to the second vendor device concurrently with a second transmission of the request to the first vendor device, and

directing backfill advertisement data representing a backfill advertisement received from the second vendor device to the mobile communication device in response to determining that the first vendor device has failed to deliver the advertisement within a specified time period.

2. The system of claim 1, wherein the operations further comprise:

receiving the request for the advertisement data from the mobile communication device.

3. The system of claim 1, wherein the operations further comprise:

directing, to the second vendor device, the acknowledgement data indicative of receipt of the backfill advertisement data by the mobile communication device.

4. The system of claim 1, wherein the operations further comprise:

directing the advertisement data received from the first vendor device to the mobile communication device, in response to receipt of the advertisement data from the first vendor device within the specified time period.

5. The system of claim 1, wherein the operations further comprise:

logging progress of the request for the advertisement data via the mediation server; and

determining report data based on log data from the logging.

6. The system of claim 1, wherein the backfill advertisement data is not counted against a number of the advertisements that the second vendor device is allowed to transmit to the mobile communication device.

7. The system of claim 1, wherein the facilitating the first transmission includes directing, to the second vendor device, a backfill parameter that differentiates the backfill request from the request.

8. The system of claim 3, wherein the acknowledgement data includes priority data associated with the backfill request.

9. A method, comprising:

directing, by a system comprising a processor, a request for advertisement data representing an advertisement for display on a mobile communication device that is received from a user equipment, wherein the directing includes directing the request to a first vendor device;

concurrently with the directing the request, directing, by the system, a backfill request to a second vendor device, in response to verifying that the second vendor device satisfies a loop-back acknowledgement criterion associated with a reception of acknowledgement data indicative of the advertisement data being delivered to the mobile communication device; and

sending, by the system, backfill advertisement data representing a backfill advertisement received from the second vendor device to the user equipment, in response to determining that the first vendor device has failed to deliver the advertisement data within a specified time period.

10. The method of claim 9, further comprising:

directing, by the system, the acknowledgement data to the second vendor device, wherein the acknowledgement data includes timing data associated with the backfill request.

11. The method of claim 10, further comprising:

determining, by the system, that the user equipment satisfies the loop-back acknowledgement criterion; and

receiving, by the system, receipt data indicative of receipt of the backfill advertisement data by the user equipment,

wherein the directing is in response to the receiving the receipt data.

12. The method of claim 9, further comprising:

determining, by the system, that the user equipment does not satisfy the loop-back acknowledgement criterion,

wherein the directing is in response to the sending.

13. The method of claim 10, wherein the directing includes directing classification data relating to the backfill advertisement data to the second vendor device.

14. A tangible computer readable medium comprising computer-executable instructions that, in response to execution, cause a system comprising a processor to perform operations, comprising:

in response to receiving a request for advertisement data representing an advertisement from a user equipment, concurrently sending a first request for the advertisement data to a first vendor device and a second request for backfill advertisement data representing a backfill advertisement to a second vendor device, wherein the second vendor device is selected based on verifying that the second vendor device satisfies a loop-back acknowledgement criterion associated with a reception of acknowledgement data indicative of the advertisement data being delivered to the mobile communication device; and

facilitating a transmission of the backfill advertisement data to the user equipment, in response to determining that the advertisement data has not been received from the first vendor device within a specified time period.

15. The tangible computer readable medium of claim 14, wherein the sending the second request includes sending backfill parameter data representing a backfill parameter that facilitates differentiating between the advertisement data and the backfill advertisement data.

16. The tangible computer readable medium of claim 14, wherein the second vendor device is selected based on determining that the second vendor device is authorized to receive the acknowledgment data.

17. The tangible computer readable medium of claim 16, wherein the acknowledgment data includes timing data associated with the backfill advertisement data.

18. The tangible computer readable medium of claim 16, wherein the acknowledgment data includes timing data associated with the second request.

19. The tangible computer readable medium of claim 16, wherein the acknowledgment data includes priority data associated with the second vendor device.

20. The tangible computer readable medium of claim 14, wherein the acknowledgment data includes classification data associated with the backfill advertisement data.