Dynamic reassignment of advertisement placements to maximize impression count

• US 8,407,090 B2
• Filed: 10/27/2009
• Issued: 03/26/2013
• Est. Priority Date: 11/25/2008
• Status: Expired due to Fees

• Current Assignee: Skyworks Ventures, Inc.
• Original Assignee: Skyworks Ventures, Inc.
• Inventors: Kitchen, Garry, Thorp, Brian
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US12/606,232
• Publication Number:
  US 20100131355A1
• Time in Patent Office: 1,246 Days
• Field of Search: None
• US Class Current: 705/14.4
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/52 involving aspects of the displayed game scene
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/6009 for importing or creating game content, e.g. authoring tools during game development, adapting content to different platforms, use of a scripting language to create content
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters

Abstract

A method for dynamically reassigning in-game advertisements within a video game in order to maximize impression counts for the advertisements includes the steps of: determining when an advertisement at a first view location qualifies as on screen and incrementing an elapsed time for the advertisement while it qualifies as on screen. The method also includes the steps of calculating a current impression count for the advertisement and determining whether a maximum impression count for the advertisement has been reached or is within a prescribed value of being reached. If so, another advertisement is dynamically assigned to the first view location by removing the initial advertisement therefrom in order to maximize the cumulative impression counts for the advertisements.

Claims

1. A method for dynamically reassigning in-game advertisements, the method comprising:

determining when a first advertisement at a first view location qualifies as on screen;

incrementing an elapsed time for the first advertisement while it qualifies as on screen;

calculating a number of impression counts for the first advertisement, the number of impression counts comprising the elapsed time for the first advertisement divided by an impression count threshold value, the impression count threshold value reflecting an amount of time during which the first advertisement is viewable within a video game that qualifies as an impression of the first advertisement;

identifying the first view location as a location that is more apt than one or more other view locations to approach a maximum number of impression counts for the first advertisement;

setting a prescribed value of being reached based on the first view location being more apt than the one or more other view locations to approach the maximum number of impression counts for the first advertisement;

determining, based on the number of impression counts, whether the maximum number of impression counts for the first advertisement is within the prescribed value of being reached; and

upon determining that the maximum number of impression counts for the first advertisement is within the prescribed value of being reached,

(a) removing the first advertisement from the first view location; and

(b) assigning, with a computing device executing code, a second advertisement to the first view location in a manner that maximizes respective numbers of impression counts for each of the first advertisement and the second advertisement up to a respective maximum number of impression counts.

2. The method of claim 1, wherein determining when the first advertisement qualifies as on screen comprises calculating whether a threshold percentage of an area of the first advertisement appears on screen.

3. The method of claim 1, further comprising placing multiple advertisements in respective first view locations and recording an asset name for each advertisement and its corresponding first view location.

4. The method of claim 1, wherein assigning the second advertisement to the first view location comprises reassigning the first advertisement from the first view location to a second view location.

5. The method of claim 4, wherein the second advertisement was initially located in the second view location prior to being assigned to the first view location.

6. The method of claim 1, wherein the second advertisement comprises an advertisement that has a minimum number of impression counts relative to one or more other advertisements.

7. The method of claim 1, wherein determining when the first advertisement at the first view location qualifies as on screen comprises determining a view count of the first advertisement which represents a number of copies of the advertisement that appear on screen at the same time and wherein calculating the number of impression counts for the first advertisement comprises factoring in the view count.

8. The method of claim 1, wherein the first advertisement comprises a plurality of instances of the first advertisement, each of which is placed at one of a plurality of view locations throughout the video game, wherein the second advertisement comprises a plurality of instances of the second advertisement, each of which is placed at one of the plurality of view locations throughout the video game, and wherein assigning the second advertisement comprises assigning the second advertisement to each of the plurality of view locations where the first advertisement was located.

9. The method of claim 1, wherein assigning the second advertisement comprises removing the first advertisement from the video game.

10. The method of claim 1, wherein the first advertisement and the second advertisement are each reassigned to respective new view locations based on a determination that at least one of the first advertisement and the second advertisement is within a prescribed value of reaching a maximum number of impression counts for the at least one of the first advertisement and the second advertisement.

11. The method of claim 1, wherein assigning the second advertisement comprises assigning an elapsed time for the second advertisement to the first view location so that the elapsed time for the second advertisement is associated with the second advertisement upon assignment of the second advertisement to the first view location.

12. The method of claim 1, further comprising receiving only the first advertisement and the second advertisement from an ad server on account of one or more constraints in relation to a number of advertisements that can be received.

13. The method of claim 1, wherein setting a prescribed value comprises setting the prescribed value based on one or more factors that impact a visibility of the first advertisement at the first view location.

14. The method of claim 13, wherein at least one of the one or more factors that impact the visibility of the first advertisement at the first view location comprises a skill level of a player playing the video game, the skill level of the player being operative to impact the visibility of the first advertisement at the first view location as a result of navigating through the video game in a manner that causes increased or prolonged exposure to the first advertisement.

15. The method of claim 13, wherein at least one of the one or more factors that impact the visibility of the first advertisement at the first view location comprises a relative position of the first view location along a navigational route of the video game.

16. The method of claim 1, wherein the first view location is identified based on the one or more factors that impact the visibility of the first advertisement at the first view location.

17. A method for dynamically reassigning in-game advertisements, the method comprising:

placing a plurality of advertisements at respective initial unique view locations within a video game;

for each advertisement;

determining when the advertisement qualifies as being on screen;

calculating a period of time that the advertisement is on screen;

calculating a number of impression counts for the advertisement, the number of impression counts comprising the period of time that the advertisement is on screen divided by an impression count threshold value, the impression count threshold value reflecting an amount of time during which the advertisement is viewable within the video game that qualifies as an impression of the advertisement;

identifying one view location as a location that is more apt than one or more other view locations to approach a maximum number of impression counts for the advertisement;

setting a prescribed value of being reached based on the one view location being more apt than the one or more other view locations to approach a maximum number of impression counts for the advertisement; and

determining, based on the number of impression counts, whether the maximum number of impression counts for the advertisement is within the prescribed value of being reached, the prescribed value being set based on a visibility of the advertisement at a respective initial unique view location; and

upon determining that the maximum number of impression counts for the advertisement is within the prescribed value of being reached, reassigning, with a computing device executing code, the respective initial unique view locations of at least two advertisements in a manner that maximizes the respective numbers of impression counts for each of the advertisements up to a respective maximum number of impression counts.

18. The method of claim 17, wherein each of the respective initial unique view locations comprises a specific area on one screen for placement of advertisements.

19. The method of claim 17, further comprising receiving only the at least two advertisements from an ad server on account of one or more constraints in relation to a number of advertisements that can be received.

20. The method of claim 17, wherein each of the one view location and the one or more other view locations are identified based on the one or more factors that impact the visibility of advertisements at the respective view locations.