Dynamic reassignment of advertisement placements to maximize impression count
First Claim
1. A method for dynamically reassigning in-game advertisements, the method comprising:
- determining when a first advertisement at a first view location qualifies as on screen;
incrementing an elapsed time for the first advertisement while it qualifies as on screen;
calculating a number of impression counts for the first advertisement, the number of impression counts comprising the elapsed time for the first advertisement divided by an impression count threshold value, the impression count threshold value reflecting an amount of time during which the first advertisement is viewable within a video game that qualifies as an impression of the first advertisement;
identifying the first view location as a location that is more apt than one or more other view locations to approach a maximum number of impression counts for the first advertisement;
setting a prescribed value of being reached based on the first view location being more apt than the one or more other view locations to approach the maximum number of impression counts for the first advertisement;
determining, based on the number of impression counts, whether the maximum number of impression counts for the first advertisement is within the prescribed value of being reached; and
upon determining that the maximum number of impression counts for the first advertisement is within the prescribed value of being reached,(a) removing the first advertisement from the first view location; and
(b) assigning, with a computing device executing code, a second advertisement to the first view location in a manner that maximizes respective numbers of impression counts for each of the first advertisement and the second advertisement up to a respective maximum number of impression counts.
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Accused Products
Abstract
A method for dynamically reassigning in-game advertisements within a video game in order to maximize impression counts for the advertisements includes the steps of: determining when an advertisement at a first view location qualifies as on screen and incrementing an elapsed time for the advertisement while it qualifies as on screen. The method also includes the steps of calculating a current impression count for the advertisement and determining whether a maximum impression count for the advertisement has been reached or is within a prescribed value of being reached. If so, another advertisement is dynamically assigned to the first view location by removing the initial advertisement therefrom in order to maximize the cumulative impression counts for the advertisements.
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Citations
20 Claims
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1. A method for dynamically reassigning in-game advertisements, the method comprising:
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determining when a first advertisement at a first view location qualifies as on screen; incrementing an elapsed time for the first advertisement while it qualifies as on screen; calculating a number of impression counts for the first advertisement, the number of impression counts comprising the elapsed time for the first advertisement divided by an impression count threshold value, the impression count threshold value reflecting an amount of time during which the first advertisement is viewable within a video game that qualifies as an impression of the first advertisement; identifying the first view location as a location that is more apt than one or more other view locations to approach a maximum number of impression counts for the first advertisement; setting a prescribed value of being reached based on the first view location being more apt than the one or more other view locations to approach the maximum number of impression counts for the first advertisement; determining, based on the number of impression counts, whether the maximum number of impression counts for the first advertisement is within the prescribed value of being reached; and upon determining that the maximum number of impression counts for the first advertisement is within the prescribed value of being reached, (a) removing the first advertisement from the first view location; and (b) assigning, with a computing device executing code, a second advertisement to the first view location in a manner that maximizes respective numbers of impression counts for each of the first advertisement and the second advertisement up to a respective maximum number of impression counts. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for dynamically reassigning in-game advertisements, the method comprising:
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placing a plurality of advertisements at respective initial unique view locations within a video game; for each advertisement; determining when the advertisement qualifies as being on screen; calculating a period of time that the advertisement is on screen; calculating a number of impression counts for the advertisement, the number of impression counts comprising the period of time that the advertisement is on screen divided by an impression count threshold value, the impression count threshold value reflecting an amount of time during which the advertisement is viewable within the video game that qualifies as an impression of the advertisement; identifying one view location as a location that is more apt than one or more other view locations to approach a maximum number of impression counts for the advertisement; setting a prescribed value of being reached based on the one view location being more apt than the one or more other view locations to approach a maximum number of impression counts for the advertisement; and determining, based on the number of impression counts, whether the maximum number of impression counts for the advertisement is within the prescribed value of being reached, the prescribed value being set based on a visibility of the advertisement at a respective initial unique view location; and upon determining that the maximum number of impression counts for the advertisement is within the prescribed value of being reached, reassigning, with a computing device executing code, the respective initial unique view locations of at least two advertisements in a manner that maximizes the respective numbers of impression counts for each of the advertisements up to a respective maximum number of impression counts. - View Dependent Claims (18, 19, 20)
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Specification