Promotion infrastructure having third party posting service

• US 8,407,252 B2
• Filed: 04/18/2012
• Issued: 03/26/2013
• Est. Priority Date: 04/19/1999
• Status: Expired due to Fees

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: Enpulz LLC
• Inventors: Winslade, Christopher C., Bennett, James D.
• Primary Examiner(s): RUDY, ANDREW J
• Application Number:
  US13/449,536
• Publication Number:
  US 20120203636A1
• Time in Patent Office: 342 Days
• Field of Search: 235/376, 235/383, 370/252, 370/354, 700/17, 700/83, 705/14.51, 705 1457- 1458, 705 1472- 1473, 705/22, 705/28, 705/30, 705/34, 707/705, 707/784, 709/203, 709/217
• US Class Current: 707/784
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0605 Supply or demand aggregation
• CPC Class Codes: G06Q 30/0611 Request for offers or quotes
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 40/03 : Credit; Loans; Processing thereof
• CPC Class Codes: G06Q 40/04 : Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: G06Q 40/08 : Insurance

Abstract

An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Claims

1. A system that operates via an Internet with a plurality of user devices, the system comprising:

a user interface service though which first search input is received from a first user device of the plurality of user devices via the Internet;

an advertising interface service coupled via the Internet to receive both first advertising elements from a first advertiser device and second advertising elements from a second advertising device, the first advertising elements and the second advertising elements being represented in a database, the first advertising elements including first advertising data and a first vector link to first web page data, the second advertising elements including second advertising data and a second vector link to second web page data;

a search service that, based at least in part on the first search input, conducts both web content searching and searching of the database to identify web search results and the first advertising elements, the first advertising elements being arranged for consumption by a first browser interface of the first user device, the consumption including both creating a visual presentation based at least in part on the first advertising data, and responding to a user selection by using the first vector link to retrieve the first web page data and creating a visual display based on the first web page data; and

a posting service that delivers the second advertising elements via the Internet, the delivery of the second advertising elements supporting a combined visual presentation of the second advertising data and third web page data on a second browser interface of a second user device of the plurality of user devices, the third web page data being hosted by a third party service.

2. The system of claim 1, wherein the first advertising elements and the second advertising elements each comprise one or more geographical restrictions.

3. The system of claim 1, wherein first advertising data and the second advertising data each comprise image related data.

4. The system of claim 1, wherein first advertising data and the second advertising data each comprise a banner ad.

5. The system of claim 1, comprising an accounting system that collects advertising service fees associated with the first advertising data and the second advertising data.

6. The system of claim 1, wherein the advertising interface service operates via a web browser interface.

7. The system of claim 6, wherein the advertising interface service also operates via a program interface.

8. A system that operates via an Internet with a plurality of user devices, the system comprising:

a user interface service through which first search input is received from a first user device of the plurality of user devices via the Internet;

an advertising interface service coupled via the Internet to receive both first advertising elements from a first advertiser device and second advertising elements from a second advertising device, the first advertising elements including first advertising data and a first vector link to first web page data, the second advertising elements including second advertising data and a second vector link to second web page data;

a first service that conducts, based at least in part on the first search input, a web search to identify web search results;

a second service that conducts a search to identify the first advertising elements, the first advertising elements being arranged for consumption by the first user device, the consumption including both creating a visual presentation based at least in part on the first advertising data, and responding to a user selection by using the first vector link to retrieve the first web page data; and

a posting service that delivers the second advertising elements via the Internet, the delivery of the second advertising elements supporting a combined visual presentation of the second advertising data and third web page data by a second user device of the plurality of user devices, the third web page data being provided by a third party service.

9. The system of claim 8, wherein the first advertising elements and the second advertising elements each comprise one or more geographical restrictions.

10. The system of claim 8, wherein first advertising data and the second advertising data each comprise image related data.

11. The system of claim 8, wherein first advertising data and the second advertising data each comprise a banner ad.

12. The system of claim 8, comprising an accounting system that collects advertising service fees associated with the first advertising data and the second advertising data.

13. The system of claim 8, wherein the advertising interface service operates via a web browser interface.

14. The system of claim 13, wherein the advertising interface service also operates via a program interface.