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Systems and methods of making content-based demographics predictions for website cross-reference to related applications

  • US 8,412,648 B2
  • Filed: 12/21/2009
  • Issued: 04/02/2013
  • Est. Priority Date: 12/19/2008
  • Status: Active Grant
First Claim
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1. A method of making demographic predictions for websites the method comprising:

  • selecting one or more websites with known demographic attributes for use as training websites;

    obtaining demographic attributes data of the training websites;

    determining first features of web-pages of the training websites;

    developing a prediction model using the determined first features and the obtained demographic attributes data, wherein the prediction model predicts one or more values for a target demographic attribute;

    determining second features of web-pages of a target website; and

    applying the prediction model to the determined second features of the target website to predict one or more values for the target demographic attribute of the target website.

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