Providing blog posts relevant to search results

• US 8,412,704 B1
• Filed: 12/29/2011
• Issued: 04/02/2013
• Est. Priority Date: 03/22/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Dave, Kushal, Mittleman, Joshua D., Scott, Kevin, Shchogolev, Vladislav, Alpert, David
• Primary Examiner(s): Shmatov, Alexey
• Application Number:
  US13/340,392
• Time in Patent Office: 460 Days
• Field of Search: 707/726, 707/999.003
• US Class Current: 707/726
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

A device identifies a search result document based on a search query, and searches a blog post repository to identify a blog post relevant to the search result document. The device also rejects the blog post if the blog post has insufficient length, contains outgoing links located a predetermined distance from the beginning of the blog post, has a large out-degree, was created before or after a predetermined time, or has incoming links with a low link-based score. The device further provides the blog post in connection with the search result document if the blog post was not rejected.

Claims

1. A method comprising:

receiving, by one or more server devices, a search query;

identifying, by the one or more server devices, a first blog post, included in a set of blog posts, that is relevant to the search query;

identifying, by the one or more server devices, one or more features associated with the first blog post,

the one or more features including a proximity of one of outgoing links, included in the first blog post, to a beginning of the first blog post;

analyzing, by the one or more server devices, the one or more features,

the analyzing of the one or more features including;

determining that the proximity of the one of outgoing links, to the beginning of the first blog post, is less than a threshold distance;

rejecting, by the one or more server devices, the first blog post from the set of blog posts based on the proximity of the one of outgoing links, to the beginning of the first blog post, being less than the threshold distance; and

providing, by the one or more server devices and to a client device associated with the search query, search results that are relevant to the search query,

the search results not including the first blog post based on the first blog post being rejected from the set of blog posts.

2. The method of claim 1, the rejecting of the first blog post including:

removing the first blog post from the set of blog posts further based on a quantity of the outgoing links satisfying a threshold.

3. The method of claim 1, further comprising:

identifying a second blog post included in the set of blog posts;

identifying at least one feature associated with the second blog post;

determining, based on the at least one feature, to keep the second blog post in the set of blog posts;

determining that the second blog post is relevant to the search query; and

providing, based on determining to keep the second blog post in the set of blog posts and based on determining that the second blog post is relevant to the search query, information associated with the second blog post in the search results.

4. The method of claim 3, further comprising:

identifying a document that is relevant to the search query, the identified document not being a blog post;

sending, to the client device, information associated with the identified document;

causing the client device to render the information associated with the second blog post in a first display area; and

causing the client device to render the information associated with the identified document in a second display area that differs from the first display area.

5. The method of claim 1, further comprising:

identifying a second blog post that is included in the set of blog posts;

determining that a second outgoing link, included in the second blog post, references a document in a domain associated with the second blog post; and

rejecting the second blog post, from the set of blog posts, based on determining that the second outgoing link references the document in the domain associated with the second blog post.

6. The method of claim 1, further comprising:

identifying a second blog post that is included in the set of blog posts;

determining that a second outgoing link, included in the second blog post, references a particular type of media; and

rejecting the second blog post, from the set of blog posts, based on determining that the second outgoing link references the particular type of media.

7. A system comprising:

one or more processors to;

receive a search query;

identify, based on the search query, a first blog post included in a set of blog posts;

determine one or more features associated with the first blog post, the one or more features including a proximity of one of outgoing links, included in the first blog post, to a beginning of the first blog post;

analyze the one or more features,

the one or more processors, when analyzing the one or more features, being further to;

determine that the proximity of the one of outgoing links, to the beginning of the first blog post, is less than a threshold distance;

reject, based on the proximity of the one of outgoing links, to the beginning of the first blog post, being less than the threshold distance, the first blog post from the set of blog posts;

provide, to a client device associated with the search query, search results that are relevant to the search query,

the search results not including the first blog post based on the first blog post being rejected from the set of blog posts.

8. The system of claim 7, the one or more processors, when rejecting of the first blog post, being further to:

remove the first blog post from the set of blog posts further based on a quantity of outgoing links, from the first blog post, satisfying a threshold.

9. The system of claim 7, the one or more processors being further to:

identify a second blog post included in the set of blog posts;

identify at least one feature associated with the second blog post;

determine, based on the at least one feature, to keep the second blog post in the set of blog posts;

determine that the second blog post is relevant to the search query; and

provide, based on determining to keep the second blog post in the set of blog posts and based on determining that the second blog post is relevant to the search query, information associated with the second blog post to the client device.

10. The system of claim 9, the one or more processors being further to:

identify a document that is relevant to the search query, the identified document not being a blog post;

send, to the client device, information associated with the identified document;

cause the client device to render the information associated with the second blog post in a first display area; and

cause the client device to render the information associated with the identified document in a second display area that differs from the first display area.

11. The system of claim 7, the one or more processors being further to:

identify a second blog post that is included in the set of blog posts;

determine that a second outgoing link, included in the second blog post, references a document in a domain associated with the second blog post; and

reject the second blog post, from the set of blog posts, based on determining that the second outgoing link references the document in the domain associated with the second blog post.

12. The system of claim 7, the one or more processors being further to:

identify a second blog post that is included in the set of blog posts;

determine that a second outgoing link, included in the second blog post, references a type of media; and

reject the second blog post, from the set of blog posts, based on determining that the second outgoing link references the type of media.

13. The system of claim 7, the one or more processors being further to:

determine that a second blog post, that is included in set of blog posts, includes at least a threshold amount of content that is included in another document; and

reject the second blog post, from the set of blog posts, based on determining that the second blog post includes at least the threshold amount of content included in the other document.

14. A non-transitory computer-readable medium comprising:

one or more instructions which, when executed by the one or more processors, cause the one or more processors to receive a search query;

one or more instructions which, when executed by the one or more processors, cause the one or more processors to identify, based on the search query, a first blog post included in a set of blog posts;

one or more instructions which, when executed by the one or more processors, cause the one or more processors to determine one or more features associated with the first blog posts, the one or more features including a proximity of one of outgoing links, included in the first blog post, to a beginning of the first blog post;

one or more instructions which, when executed by the one or more processors, cause the one or more processors to analyze the one or more features,

the one or more instructions to analyze the one or more features including;

one or more instructions to determine that the proximity of the one of outgoing links, to the beginning of the first blog post, is less than a threshold distance;

one or more instructions which, when executed by the one or more processors, cause the one or more processors to remove, based on the proximity of the one of outgoing links, to the beginning of the first blog post, being less than the threshold distance, the first blog post from the set of blog posts; and

one or more instructions which, when executed by the one or more processors, cause the one or more processors to provide, a client device associated with the search query, search results that are relevant to the search query,

the search results not including the first blog post based on the first blog post being rejected from the set of blog posts.

15. The non-transitory computer-readable medium of claim 14, the one or more instructions to remove the first blog post from the set of blog posts including:

one or more instructions to remove the first blog post from the set of blog posts at least partially based on a quantity of outgoing links, associated with the first blog post, satisfying a threshold.

16. The non-transitory computer-readable medium of claim 14, further comprising:

one or more instructions to identify a second blog post that is included in the set of blog posts;

one or more instructions to identify at least one feature associated with the second blog post;

one or more instructions to determine, based on the at least one feature, to keep the second blog post in the set of blog posts;

one or more instructions to determine that the second blog post is relevant to the search query; and

one or more instructions to provide, based on determining to keep the second blog post in the set of blog posts and based on determining that the second blog post is relevant to the search query, information associated with the second blog post to the client device.

17. The non-transitory computer-readable medium of claim 16, further comprising

one or more instructions to identify a document that is relevant to the search query, the identified document not being a blog post;

one or more instructions to send, to the client device, information associated with the identified document;

one or more instructions to cause the client device to render the information associated with the second blog post in a first display area; and

one or more instructions to cause the client device to render the information associated with the identified document in a second display area that differs from the first display area.

18. The non-transitory computer-readable medium of claim 14, further comprising:

one or more instructions to determine an amount of content associated with a second blog post that is included in at least one of the plurality of documents;

one or more instructions to determine that the amount of content, associated with the second blog post, does not satisfy a threshold amount; and

one or more instructions to reject the second blog post based on determining that the amount of content does not satisfy the threshold amount.

19. The non-transitory computer-readable medium of claim 14, further comprising:

one or more instructions to identify a second blog post that is included in the set of blog posts;

one or more instructions to determine that a second outgoing link, included in the second blog post, references a document in a domain associated with the second blog post; and

one or more instructions to reject the second blog post, from the set of blog posts, based on determining that the second outgoing link references the document in the domain associated with the second blog post.