Method and apparatus for dynamically presenting content in response to successive scans of a static code
First Claim
1. A method performed by a computer server system in communication with a wireless communication network via a computer network, comprising:
- establishing a web site on the computer network,storing, in an electronic memory, a plurality of separate merchant site addresses in a computer-readable format, the merchant site addresses comprising addresses on the computer network;
storing, in the electronic memory, geographic data comprising geographic locations at which hardlink codes are visually presented to users, the hardlink codes for directing devices to the web site upon decoding of the hardlink codes;
storing, in the electronic memory, at least one rule for selecting a merchant site address from the plurality of separate merchant site addresses, the at least one rule dependent on a geographic location, a time at the geographic location, and a weather condition at the geographic location, which are determined in response to indications of hardlink codes received from the wireless devices;
receiving, at the web site from a wireless device of a user via the wireless communication network, an indication of a hardlink code decoded by the wireless device;
determining the geographic location of the user based on the geographic data stored for the hardlink code decoded by the wireless device;
determining the time at the geographic location of the user;
determining the weather condition at the geographic location of the user by referencing a weather site on the computer network;
selecting a merchant site address from the plurality of merchant site addresses based on the rule, the geographic location of the user the time at the geographic location of the user and the weather condition at the geographic location of the user; and
re-directing the wireless device to the merchant site address on the computer network.
3 Assignments
0 Petitions
Accused Products
Abstract
QR codes or the like are used in hardlink applications, by which different users may receive different information in response to a scan of the same code that is displayed at one or more locations in the real world. The content delivered to a particular user may be dependent on the time of the scan, the geographic location of the user, a weather condition at the geographical location, personal information associated with the user, a number of previous scans of the code by prior individuals, and any combination of the these or other variables, which may be determined by an originator of the QR code or other party.
39 Citations
17 Claims
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1. A method performed by a computer server system in communication with a wireless communication network via a computer network, comprising:
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establishing a web site on the computer network, storing, in an electronic memory, a plurality of separate merchant site addresses in a computer-readable format, the merchant site addresses comprising addresses on the computer network; storing, in the electronic memory, geographic data comprising geographic locations at which hardlink codes are visually presented to users, the hardlink codes for directing devices to the web site upon decoding of the hardlink codes; storing, in the electronic memory, at least one rule for selecting a merchant site address from the plurality of separate merchant site addresses, the at least one rule dependent on a geographic location, a time at the geographic location, and a weather condition at the geographic location, which are determined in response to indications of hardlink codes received from the wireless devices; receiving, at the web site from a wireless device of a user via the wireless communication network, an indication of a hardlink code decoded by the wireless device; determining the geographic location of the user based on the geographic data stored for the hardlink code decoded by the wireless device; determining the time at the geographic location of the user; determining the weather condition at the geographic location of the user by referencing a weather site on the computer network; selecting a merchant site address from the plurality of merchant site addresses based on the rule, the geographic location of the user the time at the geographic location of the user and the weather condition at the geographic location of the user; and re-directing the wireless device to the merchant site address on the computer network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer server system in communication with a wireless communications network via a computer network, comprising:
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a communications device for transmitting and receiving signals over the wireless communication network via the computer network; an electronic memory for storing a plurality of separate merchant site addresses on the computer network for selective transmission to wireless devices of users; the electronic memory further storing geographic data comprising geographic locations at which hardlink codes are visually presented to users, the hardlink codes for directing devices to a web site on the computer network upon decoding of one of the hardlink codes; the electronic memory further storing a rule for selecting a merchant site address from the plurality of separate merchant site addresses, the rule dependent on a geographic location, a time at the geographic location, and a weather condition at the geographic location which are determined in response to indications of hardlink codes received from the wireless devices via the communication device; a processor, operable with the communication device and the electronic memory, to enable the computer server system to; establish the web site on the computer network; receive, from a first wireless device, a first indication of a hardlink code that is visually displayed at a first geographic location; determine, in response to the first indication, first data that includes the first geographic location, the time of the first indication, and a current weather condition at the first geographic location; select a first merchant site address from the plurality of separate merchant site addresses based on at least a portion of the first data and the rule; re-directing the first wireless device to the first merchant site address; receive, from a second wireless device, a second indication of the hardlink code that is visually displayed at the first geographic location; determine, in response to the second indication, second data that includes the first geographic location, the time of the second indication, and a weather condition at the first geographic location at the time of the second indication; select a second merchant site address from the plurality of separate merchant site addresses based on at least a portion of the second data and the at least one rule; and re-directing the second wireless device to the second merchant site address. - View Dependent Claims (16, 17)
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Specification