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Interactive content with enhanced network operator control

  • US 8,418,196 B2
  • Filed: 06/30/2003
  • Issued: 04/09/2013
  • Est. Priority Date: 06/30/2003
  • Status: Active Grant
First Claim
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1. A method comprising:

  • determining at a data center whether to inform a user of an interactive television service of alternate content, wherein a user device of the user is connected with the data center via a network;

    responsive to determining to inform the user of the alternate content, generating a hot key signal indicating availability of the alternate content; and

    inserting the hot key signal into a content signal transmitted to the user device from the data center via the network;

    wherein the determining is independent of any request by the user for the alternate content, but based at least in part on a search for alternate content having subject matter that is related to subject matter of content being viewed by the user when the search is conducted.

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