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Method and apparatus for browser based advertisement insertion

  • US 8,418,197 B2
  • Filed: 10/20/2009
  • Issued: 04/09/2013
  • Est. Priority Date: 10/29/2008
  • Status: Expired due to Fees
First Claim
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1. A mobile handheld device, comprising:

  • a display;

    a display buffer coupled to said display;

    a first content buffer for buffering a received content stream, said content buffer coupled to said display buffer via a switch;

    a second content buffer for buffering an alternate content stream for display on said display, said second content buffer coupled to said display buffer via said switch;

    a storage unit having stored therein preloaded content, said storage unit coupled to said second content buffer;

    a threshold checker for checking a fill and an empty status of said first content buffer, for identifying an end-of-content-file, and for outputting a control signal responsive thereof to operate a micro-splicer; and

    a micro-splicer coupled to said first content buffer, said second content buffer, said storage unit, and said switch, said micro-splicer configured to operate said switch in response to said control signal to provide alternate content from said second content buffer to said display buffer when said first content buffer has insufficient content to ensure good quality display on said handheld display;

    wherein viewing quality on the mobile handheld device is improved;

    wherein said micro-splicer is configured to load said second content buffer from said storage unit at the same time that advertisements are loaded into said display buffer from said second content buffer, thereby emptying said second content buffer.

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