System for serving targeted advertisements over mobile messaging services

• US 8,423,003 B2
• Filed: 07/11/2007
• Issued: 04/16/2013
• Est. Priority Date: 07/11/2007
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Sarukkai, Ramesh R., Sundaresan, Subash, Anand, Shubhasheesh, Hamilton, P. Sam
• Primary Examiner(s): Karikari, Kwasi
• Application Number:
  US11/776,073
• Publication Number:
  US 20090017804A1
• Time in Patent Office: 2,106 Days
• Field of Search: 705/14.1
• US Class Current: 455/414.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 2203/2011 Service processing based on information specified by a party before or during a call, e.g. information, tone or routing selection
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/02 Calling substations, e.g. by ringing selective calling H04Q
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/53383 Message registering commands or announcements; Greetings
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

A system is described for serving targeted advertisements over mobile messaging services. The system may include a processor, a memory and an interface. The memory may store a request for an advertisement and an advertisement. The interface may be operatively connected to the memory and the processor and may communicate with mobile network operators. The mobile network operators may be capable of providing mobile services users. The processor may be operatively connected to the interface and the memory and may receive a request for an advertisement from a mobile network operator via the interface. The request for an advertisement may be related to a mobile message sent from a first user to a second user via the mobile network operator. The processor may retrieve an advertisement based on the request for an advertisement. The processor may communicate the advertisement to the mobile network operator via the interface.

Claims

1. A method for serving targeted advertisements over mobile messaging services, comprising:

receiving a request for an advertisement from a mobile network operator, wherein the mobile network operator provides mobile services to a first user and a second user, further wherein the request for the advertisement is related to a mobile message sent from the first user to the second user via the mobile network operator;

determining whether the first user comprises an external short messaging entity;

retrieving an advertisement that is associated with the mobile network operator based on the request for the advertisement and information describing the external short messaging entity, when the first user comprises the external short messaging entity and retrieving an advertisement based on the mobile network operator that is associated with the advertisement, wherein the advertisement comprises a Uniform Resource Locator (“

URL”

) which directs a user to an advertiser'"'"'s website;

verifying that a mobile device of the second user can support technology implemented by the advertiser'"'"'s website;

communicating the advertisement to the mobile network operator;

directing the second user to the advertiser'"'"'s website when the second user interacts with the advertisement and the mobile device of the second user can support technology implemented by the advertiser'"'"'s website; and

directing the user to a landing page distinct from the advertiser'"'"'s website when the second user interacts with the advertisement and the mobile device of the second user cannot support technology implement by the advertiser'"'"'s website.

2. The method of claim 1 wherein the request for the advertisement comprises the mobile message.

3. The method of claim 2 wherein communicating the advertisement to the mobile network operator further comprises:

attaching the advertisement to the mobile message; and

communicating the mobile message, with the attached advertisement, to the mobile network operator.

4. The method of claim 2 wherein the mobile message comprises an alert subscribed to by the second user.

5. The method of claim 4 wherein retrieving an advertisement based on the request for an advertisement further comprises retrieving an advertisement based on a category of the alert subscribed to by the second user.

6. The method of claim 1 wherein the mobile network operator attaches the advertisement to the mobile message and communicates the mobile message with the attached advertisement to the second user.

7. The method of claim 1 wherein the request for an advertisement comprises a message length.

8. The method of claim 7 wherein the retrieved advertisement is limited in length by the message length.

9. The method of claim 1 wherein the first user comprises an external short messaging entity, the method further comprising retrieving the advertisement based on the request for the advertisement and information describing the external short messaging entity.