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Analytically determining revenue of internet companies using internet metrics

  • US 8,423,398 B2
  • Filed: 10/19/2007
  • Issued: 04/16/2013
  • Est. Priority Date: 05/04/2001
  • Status: Expired due to Term
First Claim
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1. A method for estimating current revenue of a company, said method comprising:

  • a computing device obtaining from network resources data points associated with the company for at least two Internet metrics over at least first and second past time periods;

    the computing device creating past Internet metric data points for the at least first and second past time periods by combining the data points from the at least two Internet metrics for respective periods of the at least first and second past time periods;

    the computing device generating one or more revenue models for the company by correlating at least the created past Internet metric data points for the first past time period to past revenue data points of the company for the first past time period and the created past Internet metric data points for the second past time period to past revenue data points of the company for the second past time period;

    the computing device determining statistical characteristics of the one or more revenue models respectively;

    the computing device selecting a chosen revenue model based on the statistical characteristics of the chosen revenue model;

    the computing device creating one or more new Internet metric data points for a current time period by combining one or more current data points obtained for the at least two Internet metrics from the current time period; and

    the computing device estimating the current revenue of the company by applying the created new Internet metric data points to the chosen revenue model.

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