Analytically determining revenue of internet companies using internet metrics
First Claim
1. A method for estimating current revenue of a company, said method comprising:
- a computing device obtaining from network resources data points associated with the company for at least two Internet metrics over at least first and second past time periods;
the computing device creating past Internet metric data points for the at least first and second past time periods by combining the data points from the at least two Internet metrics for respective periods of the at least first and second past time periods;
the computing device generating one or more revenue models for the company by correlating at least the created past Internet metric data points for the first past time period to past revenue data points of the company for the first past time period and the created past Internet metric data points for the second past time period to past revenue data points of the company for the second past time period;
the computing device determining statistical characteristics of the one or more revenue models respectively;
the computing device selecting a chosen revenue model based on the statistical characteristics of the chosen revenue model;
the computing device creating one or more new Internet metric data points for a current time period by combining one or more current data points obtained for the at least two Internet metrics from the current time period; and
the computing device estimating the current revenue of the company by applying the created new Internet metric data points to the chosen revenue model.
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Accused Products
Abstract
With respect to a current quarter of unreported revenue for certain Internet companies, by processes performed by a computer revenue to date is analytically determined and future revenue for the remaining quarter is statistically projected by modeling revenue based on “Internet metrics”. Actual revenue performance is obtained and one or more “Internet metrics” are measured for a given Internet company. Using the revenue and measured Internet metric data from prior quarters, a regression analysis is performed in order to generate multiple models that reflect the relationship between the Internet metrics and revenue. From these models, one is selected that will most likely yield the best revenue estimates. This resultant model and current Internet metric data are subsequently used to estimate the company'"'"'s revenue for the current day, week, month, or quarter. These estimates are also used to project the company'"'"'s revenue for future days, weeks, months, and quarters.
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Citations
20 Claims
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1. A method for estimating current revenue of a company, said method comprising:
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a computing device obtaining from network resources data points associated with the company for at least two Internet metrics over at least first and second past time periods; the computing device creating past Internet metric data points for the at least first and second past time periods by combining the data points from the at least two Internet metrics for respective periods of the at least first and second past time periods; the computing device generating one or more revenue models for the company by correlating at least the created past Internet metric data points for the first past time period to past revenue data points of the company for the first past time period and the created past Internet metric data points for the second past time period to past revenue data points of the company for the second past time period; the computing device determining statistical characteristics of the one or more revenue models respectively; the computing device selecting a chosen revenue model based on the statistical characteristics of the chosen revenue model; the computing device creating one or more new Internet metric data points for a current time period by combining one or more current data points obtained for the at least two Internet metrics from the current time period; and the computing device estimating the current revenue of the company by applying the created new Internet metric data points to the chosen revenue model. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A tangible computer readable medium, having instructions stored thereon, that in response to execution by a device, cause the device to perform operations comprising:
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obtaining data points associated with a company from network resources for at least two Internet metrics over at least first and second past time periods, creating past Internet metric data points for the at least first and second past time periods by combining the data points from the at least two Internet metrics for respective periods of the at least first and second past time periods; generating one or more revenue models for the company by correlating at least the created past Internet metric data points for the first past time period to past revenue data points of the company for the first past time period and the created past Internet metric data points for the second past time period to past revenue data points of the company for the second past time period; determining statistical characteristics of the one or more revenue models respectively; selecting a chosen revenue model based on the statistical characteristics of the chosen revenue model; creating one or more new Internet metric data points for a current time period by combining one or more current data points obtained for the at least two Internet metrics from the current time period; and estimating the current revenue of the company by applying the created new Internet metric data points to the chosen revenue model. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An apparatus for estimating the current revenue of a company, the apparatus comprising:
a computing device configured to; receive past data points of at least two internet metrics associated with the company for at least first and second past time periods and current data points of the at least two internet metrics for a current time period from network resources; create a combination of the past data points for the at least first and second past time periods respectively; generate one or more revenue models for the company by correlating at least the combination of the past data points for the first past time period to past revenue data points of the company for the first past time period and the combination of the past data points for the second past time period to past revenue data points of the company for the second past time period; determine statistical characteristics of the one or more revenue models respectively; select a chosen revenue model based on the statistical characteristics of the chosen revenue model; and estimate a current revenue for the company by applying a combination of the current data points to the chosen revenue model. - View Dependent Claims (16, 17, 18, 19, 20)
Specification