Dynamic advertising content distribution and placement systems and methods

• US 8,423,408 B1
• Filed: 04/17/2006
• Issued: 04/16/2013
• Est. Priority Date: 04/17/2006
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Barnes, James D., Sharma, Sanjay K., Distler, Peter H., Urbanek, Robert E.
• Primary Examiner(s): Weiss, John
• Assistant Examiner(s): Macasiano, Marilyn G
• Application Number:
  US11/405,195
• Time in Patent Office: 2,556 Days
• Field of Search: 705/10, 705/14, 705/26, 705/27, 705/14.41, 705/14.49, 709/224, 455/414.2, 455/456.1
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A method of dynamic content distribution and placement of advertising between a mobile device and an advertisement fulfillment system comprising providing a rotation of advertisements stored in the mobile device. Each advertisement comprises substantive content and a value in an impression field. The method further comprises selecting an advertisement from the rotation of advertisements based at least in part on which advertisement in the rotation was last displayed, and displaying the selected advertisement.

Claims

1. A mobile device for dynamic content distribution and placement of advertising, comprising:

an advertisement storage on the mobile device that stores a plurality of targeted advertisements selected and delivered by an external advertisement fulfillment system from a plurality of advertisements in an advertisement content data store based on at least one of a plurality of rules, wherein the external advertisement fulfillment system manages a plurality of advertising campaigns, and wherein the plurality of targeted advertisements comprise advertisements from at least two advertising campaigns of the plurality of advertising campaigns;

an advertisement management system on the mobile device that manages the advertisement storage to dynamically change which advertisement of the plurality of targeted advertisements is presented to a user based on at least one higher priority rule of the plurality of rules, wherein one of the external advertisement fulfillment system and the advertisement management system applies the higher priority rule of the plurality of rules, breaks a lower priority rule of the plurality of rules in response to applying the higher priority rule, and changes a priority of one of the at least two advertising campaigns based on applying the higher priority rule; and

at least one executable application on the mobile device that presents the plurality of targeted advertisements to the user.

2. The mobile device for dynamic content distribution and placement of advertising of claim 1, wherein the plurality of advertising campaigns are defined by a user input comprising at least one of a campaign start date, a campaign stop date, a number of impressions, a number of target subscribers, an advertisement, one or more advertisement spots, a mapping of the advertisement to an advertisement spot, a price, and one or more targeting criteria.

3. The mobile device for dynamic content distribution and placement of advertising of claim 1, wherein the advertisement management system dynamically changes which advertisement of the plurality of targeted advertisements is presented to the user based further on which advertisement was last displayed.

4. The mobile device for dynamic content distribution and placement of advertising of claim 1, wherein the plurality of targeted advertisements are stored with rotation information in the advertisement storage, and wherein the advertisement management system dynamically changes which advertisement of the plurality of targeted advertisements is presented to the user based further on the rotation information.

5. The mobile device for dynamic content distribution and placement of advertising of claim 1, wherein the advertisement management system dynamically changes which advertisement of the plurality of targeted advertisements is presented to the user based further on when the plurality of targeted advertisements were added to the advertisement storage.

6. The mobile device for dynamic content distribution and placement of advertising of claim 1, wherein the one of the external advertisement fulfillment system and the advertisement management system changes the priority of one of the at least two advertising campaigns that is lagging behind in number of impressions based on applying the higher priority rule, wherein the lower priority rule is a frequency capping rule, and wherein the frequency capping rule defines how many times each of the advertisements is to be served to the user.

7. The mobile device for dynamic content distribution and placement of advertising of claim 1, wherein the advertisement management system further collects subscriber behavioral information, wherein the subscriber behavioral information at least comprises information about user actions with the mobile device other than information about user interaction with advertisements, and wherein the subscriber behavioral information is used by the external advertisement fulfillment system to select and convey targeted advertisements to the advertisement storage.

8. The mobile device for dynamic content distribution and placement of advertising of claim 7, wherein the information about the user actions with the mobile device includes at least one of user web usage information and user purchase information.

9. The mobile device for dynamic content distribution and placement of advertising of claim 1, wherein the advertisement management system periodically automatically initiates a call to the external advertisement fulfillment system in order to cause the external source to select and convey one or more targeted advertisements for storage in the advertisement storage.

10. The mobile device for dynamic content distribution and placement of advertising of claim 9, wherein the call to the external advertisement fulfillment system includes identifying information.

11. The mobile device for dynamic content distribution and placement of advertising of claim 10, wherein the external advertisement fulfillment system determines the number and identity of the plurality of targeted advertisements to convey to the mobile device based on the identifying information.

12. The mobile device for dynamic content distribution and placement of advertising of claim 10, wherein the identifying information comprises a subscriber identifier unique to the user of the mobile device is inserted into the call by a gateway between the external advertisement fulfillment system and the mobile device, and the identifying information further comprises a device identifier unique to the type of the mobile device.

13. The mobile device for dynamic content distribution and placement of advertising of claim 12, wherein the device identifier enables the external advertisement fulfillment system to determine an amount of storage space available in the advertisement storage.

14. The mobile device for dynamic content distribution and placement of advertising of claim 12, wherein the external advertisement fulfillment system delivers advertisements based on the device identifier.

15. The mobile device for dynamic content distribution and placement of advertising of claim 12, wherein the subscriber identifier enables the external advertisement fulfillment system to identify particular targeted advertisements to send to the advertisement storage.

16. The mobile device for dynamic content distribution and placement of advertising of claim 12, wherein the external advertisement fulfillment system delivers targeted advertisements based on the subscriber identifier.

17. The mobile device for dynamic content distribution and placement of advertising of claim 1, wherein, for each advertisement delivered from the external advertisement fulfillment system, the advertisement storage stores at least one of a name of the advertisement, substantive content of the advertisement, an expiration date of the advertisement, an expiration time of the advertisement, and a number of impressions in an impression field.

18. The mobile device for dynamic content distribution and placement of advertising of claim 1, wherein each time an advertisement is presented to the user, the advertisement management system updates an impression field associated with the advertisement and deletes the advertisement from the advertisement storage when the impression field is equal to zero.

19. A system for dynamic content distribution and placement of advertising, comprising:

an advertisement content data store that stores a plurality of advertisements;

an advertisement fulfillment system external to a mobile device that manages a plurality of advertising campaigns and selects a plurality of targeted advertisements from the plurality of advertisements stored in the advertisement content data store for the mobile device based on at least one of a plurality of rules, wherein the plurality of targeted advertisements comprises advertisements from at least two advertising campaigns of the plurality of advertising campaigns; and

the mobile device comprising;

an advertisement storage that stores the plurality of targeted advertisements delivered from the advertisement fulfillment system;

an advertisement management system that manages the advertisement storage to dynamically change which advertisement of the plurality of targeted advertisements is presented to a user based on at least one of the plurality of rules, wherein one of the advertisement fulfillment system and the advertisement management system applies a higher priority rule of the plurality of rules, breaks a lower priority rule of the plurality of rules in response to applying the higher priority rule, and changes a priority of one of the at least two advertising campaigns based on applying the higher priority rule; and

at least one executable application on the mobile device that presents the plurality of targeted advertisements to the user.

20. A method for dynamic content distribution and placement of advertising, comprising:

managing, by an advertisement fulfillment system external to a mobile device, a plurality of advertising campaigns;

selecting, by the advertisement fulfillment system, a plurality of targeted advertisements from a plurality of advertisements stored in an advertisement content data store for the mobile device based on at least one of a plurality of rules, wherein the plurality of targeted advertisements comprises advertisements from at least two advertising campaigns of the plurality of advertising campaign;

storing, by an advertisement storage on the mobile device, the plurality of targeted advertisements delivered from the advertisement fulfillment system;

managing, by an advertisement management system on the mobile device, the advertisement storage to dynamically change which advertisement of the plurality of targeted advertisements is presented to a user based on at least one of the plurality of rules;

applying, by one of the advertisement fulfillment system and the advertisement management system, a higher priority rule of the plurality of rules;

breaking, by the one of the advertisement fulfillment system and the advertisement management system, a lower priority rule of the plurality of rules in response to applying the higher priority rule and changing a priority of one of the at least two advertising campaigns based on applying the higher priority rule; and

presenting, by at least one executable application on the mobile device, the plurality of targeted advertisements to the user.