Systems and methods for displaying visual information

• US 8,423,411 B2
• Filed: 06/22/2010
• Issued: 04/16/2013
• Est. Priority Date: 01/29/2010
• Status: Active Grant

• Current Assignee: Motors Drives & Controls, Inc.
• Original Assignee: Motors Drives & Controls, Inc.
• Inventors: Hostvedt, Erik T., Speese, Paul
• Primary Examiner(s): Weiss, John
• Assistant Examiner(s): REFAI, SAM M
• Application Number:
  US12/820,258
• Publication Number:
  US 20110191172A1
• Time in Patent Office: 1,029 Days
• Field of Search: 705/14.63, 705/14.62, 705/14.49
• US Class Current: 705/14.63
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Systems and methods are provided for pushing advertisement information from a host computer system to one or more delivery vehicles. Intelligent barcode data (IBD) from mailers is provided to the computer system. Physical mail pieces associated with the mailers are provided to a central processing plant, and manifest data is determined for the one or more delivery vehicles including IBD data from the mailers. The advertising information is pushed in real time to the one or more delivery vehicles from the computer system based on the manifest data and displayed on a display of a given vehicle. The content of the advertising information may be correlated with the delivery of the mail pieces being delivered using the IBD data.

Claims

1. A method for advertising comprising:

correlating advertising information using a computer system with mail pieces to be delivered by one or more delivery vehicles; and

displaying the advertising information correlated with the mail pieces on a display of a delivery vehicle containing the mail pieces.

2. The method of claim 1, further including receiving intelligent barcode data associated with the mail pieces by the computer system.

3. The method of claim 2, further including receiving the mail pieces associated with the intelligent mail barcode data at a central processing plant.

4. The method of claim 2, wherein the intelligent barcode uniquely identifies the mail pieces.

5. The method of claim 2, further including determining manifest data for the delivery vehicle.

6. The method of claim 5, further including pushing the correlated advertising information to the delivery vehicle from the computer system based on the manifest data.

7. The method of claim 6, wherein pushing the advertising information to one or more delivery vehicles from the computer system based on manifest data comprises pushing advertising information based on the mail pieces in the delivery vehicle, the delivery route of the delivery vehicle, and a delivery time period.

8. The method of claim 1, further comprising determining a specific location at a point of delivery of the mail pieces and displaying the advertising information correlated with the delivery of the mail pieces at the specific location at the point of delivery.

9. The method of claim 1, wherein the computer system is a United States Postal System computer network and the delivery vehicles are one or more United States Postal System delivery vehicles.

10. The method of claim 1, further comprising broadcasting advertising messages from the delivery vehicles to electronic devices of one or more consumers.

11. The method of claim 1, further including receiving intelligent barcode data associated with the mail pieces by the computer system, wherein the intelligent barcode uniquely identifies the mail pieces;

and displaying on at least one of the delivery vehicles advertising information correlated to at least one of the mail pieces based on the intelligent barcode on the mail piece being delivered.

12. A method of pushing advertisement information from a computer system to one or more delivery vehicles, the method comprising:

receiving intelligent barcode data (IBD) from mailers by the computer system;

receiving mail pieces to be delivered by the one or more delivery vehicles at a central processing plant;

determining manifest data for the one or more delivery vehicles by the computer system;

correlating advertising information using the computer system and the intelligent barcode data with mail pieces to be delivered by the one or more delivery vehicles;

pushing the advertising information to the one or more delivery vehicles from the computer system based on the manifest data; and

displaying the advertising information on a display of a given vehicle based on the mail pieces on the given vehicle for delivery by the given vehicle.

13. The method of claim 12, wherein pushing the advertising information to the one or more delivery vehicles from the computer system based on manifest data comprises pushing advertising information based on mail pieces in the given delivery vehicle, the delivery route of the given delivery vehicle and a delivery time period.

14. The method of claim 12, further comprising determining a specific location at a point of delivery using the computer system and displaying the advertising information correlated with the delivery of the mail piece associated with the mailers at the specific location at the point of delivery.

15. The method of claim 12, wherein the computer system is a United States Postal System (USPS) computer network and the one or more delivery vehicles are one or more USPS delivery vehicles.

16. The method of claim 12, further comprising broadcasting advertising messages from the one or more delivery vehicles to electronic devices of one or more consumers.

17. The method of claim 12, wherein the advertising information is correlated to the mail pieces being delivered based upon data from the IBD.

18. A system for advertising information, the system comprising:

a computer system adapted to receive data associated with mail pieces to be delivered;

a display located on a delivery vehicle for delivering the mail pieces, the display adapted to display the advertising information; and

an advertising database adapted to store the advertising information to be displayed in association with the mail pieces;

wherein the computer system pushes the advertising information stored in the advertising database for displaying on the display, and the advertising information displayed on the display is based on the mail pieces located on the delivery vehicle for delivery by the delivery vehicle.

19. The system of claim 18, wherein the advertising database resides on the delivery vehicle.

20. The system of claim 18, wherein the advertising database resides in the computer system.

21. The system of claim 18, wherein the data comprises intelligent barcode data provided on the mail pieces.

22. The system of claim 21, wherein the computer system includes an intelligent barcode data server adapted to receive the data from the mail pieces.

23. The system of claim 18, further including a stationary storage unit adapted to store the mail pieces, the display being supported by the storage unit.

24. A system for displaying advertising information on a delivery vehicle, comprising:

a delivery vehicle containing mail pieces to be delivered by the delivery vehicle;

a display mounted on the delivery vehicle for displaying the advertising information; and

a computer adapted to correlate the advertising information with the mail pieces on the delivery vehicle for delivery by the delivery vehicle.

25. The system of claim 24, further comprising an advertising database storing the advertising information, wherein the advertising database resides on the delivery vehicle.

26. The system of claim 24, further including a global positioning system adapted to identify the position of the delivery vehicle in real time.

27. The system of claim 24, wherein the mail pieces are associated with machine readable data.

28. The system of claim 27, wherein the data includes the identity of a mailer, an identity of the mail pieces, and the delivery destination location of the mail pieces.

29. A system for pushing advertising information to at least one delivery vehicle, comprising:

at least one delivery vehicle for delivering mail pieces contained thereon;

an advertising database storing advertising information correlated with the mail pieces contained on the at least one delivery vehicle;

a computer adapted to push the advertising information stored in the database correlated with the mail pieces to the at least one delivery vehicle for displaying on the display; and

a display supported by the at least one delivery vehicle for displaying advertising information correlated with the mail pieces contained on the at least one delivery vehicle.

30. The system of claim 29, further including a global positioning system adapted to identify the position of the delivery vehicle in real time.

31. The system of claim 29, wherein the mail pieces are associated with machine readable data.

32. The system of claim 31, wherein the data includes the identity of a mailer, an identity of the mail pieces, and the delivery destination location of the mail pieces.

33. A method for pushing advertising information to a delivery vehicle, comprising:

storing advertising information on an advertising database;

correlating the advertising information to mail pieces to be delivered using a computer system;

pushing the advertising information stored on the database using the computer system to a display on a delivery vehicle containing the correlated mail piece to be delivered; and

displaying the advertising information on the display on the delivery vehicle.

34. The method of claim 33, further including receiving intelligent barcode data associated with the mail pieces by the computer system.

35. The method of claim 33, further including determining manifest data for the delivery vehicle using the computer system.

36. The method of claim 33, further comprising determining a specific location at a point of delivery of the mail pieces and displaying the advertising information correlated with the delivery of the mail pieces at the specific location at the point of delivery.