Trusted third party clearing house for lead tracking

• US 8,423,479 B2
• Filed: 05/07/2007
• Issued: 04/16/2013
• Est. Priority Date: 05/07/2007
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Riise, Soren, Patel, Devesh, Burgess, David Anthony
• Primary Examiner(s): Kalinowski, Alexander
• Assistant Examiner(s): DEGA, MURALI K
• Application Number:
  US11/745,263
• Publication Number:
  US 20080281756A1
• Time in Patent Office: 2,171 Days
• Field of Search: 705 1- 79
• US Class Current: 705/317
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 63/0428 wherein the data content is protected, e.g. by encrypting or encapsulating the payload

Abstract

A method for tracking sales leads, including a lead clearing house logging receipt in a log of one or more encrypted leads received from a participant of the lead clearing house, the one or more leads including personal lead information having been encrypted with a one-way hash algorithm; comparing the received one or more encrypted leads with stored encrypted leads to find any matches; updating the log related to the one or more encrypted leads with unencrypted log information associated with the matching one or more encrypted leads; and communicating a status to the participant based on the log relating to the one or more leads.

Claims

1. A method for securely tracking sales leads sold within a lead sales system, the method being carried out by a computer having a processor and system memory, the method comprising:

pre-processing lead information by the computer for a lead obtained by a participant of the system;

including;

grouping together at least two different items of personal lead information of the pre-processed lead information, wherein the personal information is of a person to be contacted to pursue the lead;

encrypting the group of personal lead information of the pre-processed lead information with a one-way hash algorithm;

assembling the encrypted group of personal lead information together with one or more individually-encrypted items of personal lead information into a message;

attaching to the message unencrypted lead information within unencrypted fields thereof;

sending, by the computer, the message containing the encrypted lead information and the unencrypted lead information to a lead clearing house server for storage therein;

comparing, with a processor of the lead clearing house server, the received encrypted lead information with encrypted leads stored in a system memory of the lead clearing house server, thereby finding a match between the received encrypted lead information and the stored encrypted leads;

updating, with the processor, a log related to the encrypted lead information with unencrypted log information associated with the matching encrypted lead information; and

selling, with the computer, an unencrypted version of the lead to a lead consumer.

2. The method of claim 1, further comprising the lead clearing house server:

logging receipt of the encrypted lead information and any associated log information in a log related in memory to the lead.

3. The method of claim 1, wherein the participant is a lead consumer that has purchased the lead from a lead seller that sells the lead to another lead consumer.

4. The method of claim 2, further comprising the lead consumer:

encrypting the personal lead information received from the participant upon purchase with the one-way hash algorithm as a transmittable message; and

sending the message containing the encrypted lead information and the unencrypted lead information to the lead clearing house server for storage therein.

5. The method of claim 4, further comprising the lead clearing house server:

logging receipt of the encrypted lead information from the consumer together with any updated log information associated with the encrypted lead information in the log; and

providing a status to the consumer based on the log relating to the lead.

6. The method of claim 5, wherein the log comprises one or more of:

a number of times the lead is received by the lead clearing house server;

a date and time the lead is at least one of first captured and first sold;

a number of times the lead has been re-sold; and

where a consumer in possession of the lead is in the process of working the lead.

7. The method of claim 5, further comprising the lead clearing house server:

authenticating at least one of the participant and the consumer when receiving the encrypted lead information from the at least one of the participant and the consumer, wherein authenticating comprises verifying a participant identification that is within the unencrypted lead information.

8. The method of claim 1, wherein each message includes one or more leads including the encrypted lead information, further comprising:

communicating, with the processor and a network interface of the clearing house server, a status to the participant based on the log relating to the one or more leads.

9. The method of claim 8, wherein the participant of the lead clearing house server comprises one selected from the group consisting of a publisher, a lead exchange, and a lead consumer.

10. The method of claim 9, wherein the status comprises an identity of one selected from the group consisting of the publisher and a seller of the one or more leads.

11. The method of claim 9, wherein the status comprises a period of time that a consumer that sells the one or more leads sets for a subsequent consumer to sell the lead before it expires or to enjoy an exclusive right to sell the lead.

12. The method of claim 9, wherein the status comprises at least one of an identifier for a type of the one or more leads and a number of days the lead type dictates that a consumer has to re-sell the lead if desired.

14. The method of claim 8, wherein the status comprises one or more of:

a number of times the one or more encrypted leads are received by the lead clearing house server;

a date and time the encrypted lead is at least one of first captured and first sold; and

a number of times the one or more leads have been re-sold.

15. The method of claim 8, wherein the status comprises one selected from the group consisting of progress of working the one or more leads, a report that an item of lead information of the one or more leads is invalid, and a combination thereof.

16. The method of claim 1, wherein the unencrypted log information of each lead comprises one or more of:

a date and time stamp when the lead was captured;

a date and time stamp when the lead was sold or purchased; and

a lead type.

13. The method of claim further comprising the lead clearing house server:

authenticating a connection between the participant and the lead clearing house server when receiving the encrypted lead information, wherein the unencrypted log information comprises a participant identification as a result of the authentication; and

removing duplicate encrypted leads before updating the logs of received duplicate leads.