Universal affinity system

• US 8,429,009 B2
• Filed: 07/16/2008
• Issued: 04/23/2013
• Est. Priority Date: 07/16/2008
• Status: Active Grant

• Current Assignee: Paycode, Inc.
• Original Assignee: Paycode, Inc.
• Inventors: Connor, Robert W. Jr.
• Primary Examiner(s): Akintola, Olabode
• Application Number:
  US12/174,267
• Publication Number:
  US 20100017279A1
• Time in Patent Office: 1,742 Days
• Field of Search: None
• US Class Current: 705/14.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems

Abstract

An improved universal affinity system and method is uniquely configured to be implemented and operated with a reduced impact on existing merchant point of sale and affinity systems. The improved system and method also enables merchants to provide highly targeted incentives and advertising to users of the universal affinity system.

Claims

1. A method for providing to customers universal access to affinity systems of a plurality of merchants, wherein each merchant is able to operate its own affinity system without sharing information about transactions between the merchant and said customers, the method comprising, at a universal management server:

receiving requests from said customers, each request from a customer comprising a request to activate a respective universal identifier issued to the customer, and in response to each such request;

allocating memory on the universal management server, the allocated memory defining a personal account locker for the customer, and

automatically enrolling the customer in the affinity systems of one or more merchants using the same universal identifier of the customer to enroll the customer in each merchant affinity system, and thereafter;

receiving from one of said merchants a targeted discount offer and the universal identifier corresponding to each customer in a set of targeted customers who are enrolled in the affinity system of that merchant and in response;

storing the targeted discount offer in the personal account lockers of each customer in the set of targeted customers.

2. The method of claim 1, wherein the customers are customers of one or more entities that partner with an entity that manages said universal management server, and wherein the universal management server receives said customer requests to activate their respective universal identifiers from respective servers operated by each of said partner entities.

3. The method of claim 2, further comprising allocating a plurality of universal identifiers to each of said one or more partner entities, each partner entity issuing the universal identifiers allocated to it to its respective customers.

4. The method of claim 2, wherein one of said partner entities comprises a credit card issuer, a debit card issuer, a mobile telephone service provider, an automobile manufacturer, a bank or other service provider.

5. The method of claim 2, further comprising, at one of said partner entities:

hosting a web site to which a customer of the partner entity may log on; and

providing a link from the web site hosted by the partner entity to the personal account locker on the universal management server, whereby the personal account locker of the customer appears to be a part of the web site hosted by the partner entity.

6. The method of claim 1, further comprising:

providing each customer in the set of targeted customers access to the targeted discount offer stored in the customer'"'"'s personal account locker;

activating, in at least one of the personal account lockers, the targeted discount offer; and

in response to the activation, sending to the affinity system of the merchant that provided the discount offer an indication that the discount offer is activated by the customer.

7. The method of claim 6, wherein said access is provided via a web-based interface.

8. The method of claim 1, wherein each universal identifier comprises a pre-existing identifier of the customer.

9. The method of claim 1, wherein each request from one of said customers to activate the customer'"'"'s universal identifier is accompanied by a profile of said customer comprising fields of information about the customer, and wherein automatically enrolling the customer in the affinity system of one of said merchants comprises:

successively sharing fields of information from the customer'"'"'s profile with the merchant'"'"'s affinity system until either the customer is determined to have an existing account in the merchant'"'"'s affinity system or the customer is determined not to have an existing account;

if the customer is determined to have an existing account in the merchant'"'"'s affinity system, causing the customer'"'"'s universal identifier to be associated with the existing account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s affinity system; and

if the customer is determined not to have an existing account in the merchant'"'"'s affinity system, causing a new account to be created for the customer in the merchant'"'"'s affinity system and causing the customer'"'"'s universal identifier to be associated with the new account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s affinity system.

10. A universal management server for providing to customers universal access to affinity systems of a plurality of merchants, wherein each customer is issued a respective unique universal identifier, the universal management server comprising a processor and a memory and being configured to:

receive requests from the customers to activate their respective universal identifiers, and in response to each such request;

allocate memory on the universal management server, the allocated memory defining a personal account locker for the customer, and

automatically enroll the customer in the affinity systems of one or more merchants using the same universal identifier of the customer to enroll the customer in each merchant affinity system, and thereafter;

receive from one of said merchants a targeted discount offer and the universal identifier corresponding to each customer in a set of targeted customers who are enrolled in the affinity system of that merchant and in response;

store the targeted discount offer in the personal account lockers of each customer in the set of targeted customers.

11. The universal management server of claim 10, wherein the server is operated by a first entity, wherein the customers are customers of a different entity that partners with the first entity, and wherein the first entity allocates to the partner entity a plurality of universal identifiers and the partner entity issues the respective universal identifiers to each of its customers.

12. The universal management server of claim 11, wherein the customer requests to activate their respective universal identifiers are received from the partner entity on behalf of the customers.

13. The universal management server of claim 10, wherein the universal management server further comprises:

a web server that provides each customer in the set of targeted customers access to the targeted discount offer stored in the customer'"'"'s personal account locker, and wherein the universal management server further operates to;

activate, in at least one of the personal account lockers, the targeted discount offer; and

in response to the activation, sending to the affinity system of the merchant that provided the discount offer an indication that the discount offer is activated for the customer associated with said at least one personal account locker in which the discount offer was activated.

14. The universal management server of claim 10, wherein each universal identifier comprises a pre-existing identifier of the customer.

15. The universal management server of claim 10, wherein the request from each of said customers to activate the customer'"'"'s universal identifier is accompanied by a profile of said customer comprising fields of information about the customer, and wherein the server automatically enrolls the customer in the affinity system of one of said merchants by:

successively sharing fields of information from the customer'"'"'s profile with the merchant'"'"'s affinity system until either the customer is determined to have an existing account in the merchant'"'"'s affinity system or the customer is determined not to have an existing account;

if the customer is determined to have an existing account in the merchant'"'"'s affinity system, causing the customer'"'"'s universal identifier to be associated with the existing account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s affinity system; and

if the customer is determined not to have an existing account in the merchant'"'"'s affinity system, causing a new account to be created for the customer in the merchant'"'"'s affinity system and causing the customer'"'"'s universal identifier to be associated with the new account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s affinity system.

16. The universal management server of claim 11, wherein said partner entity comprises one of a credit card issuer, a debit card issuer, a mobile telephone service provider, an automobile manufacturer, a bank or other service provider.

17. The universal management server of claim 11, wherein the universal management server is configured to communicate with a second server at said partner entity that hosts a web site to which a customer of the partner entity may log on and that provides a link from the web site hosted by the partner entity to the personal account locker of that customer on the universal management server, whereby the personal account locker of the customer appears to be a part of the web site hosted by the partner entity.

18. A non-transitory computer-readable medium having stored thereon instructions which, when executed by a computer, enable the computer provide to customers universal access to affinity systems of a plurality of merchants, wherein each merchant is able to operate its own affinity system without sharing information about transactions between the merchant and said customers, the instructions further causing the computer to:

receive requests from said customers, each request from a customer comprising a request to activate a respective universal identifier issued to the customer, and in response to each such request;

allocate memory on the universal management server, the allocated memory defining a personal account locker for the customer, and

automatically enroll the customer in the affinity systems of one or more merchants using the same universal identifier of the customer to enroll the customer in each merchant affinity system, and thereafter;

receive from one of said merchants a targeted discount offer and the universal identifier corresponding to each customer in a set of targeted customers who are enrolled in the affinity system of that merchant and in response;

store the targeted discount offer in the personal account lockers of each customer in the set of targeted customers.

19. The non-transitory computer readable medium of claim 18, wherein the customers are customers of one or more entities that partner with an entity that manages said universal management server, and wherein the computer receives said customer requests to activate their respective universal identifiers from respective computers of each of said partner entities.

20. The non-transitory computer readable medium of claim 18, wherein the instructions further cause the computer to:

provide each customer in the set of targeted customers access via a web-based interface to the targeted discount offer stored in the customer'"'"'s personal account locker;

activate, in at least one of the personal account lockers, the targeted discount offer; and

in response to the activation, send to the affinity system of the merchant that provided the discount offer an indication that the discount offer is activated for the customer associated with said at least one personal account locker in which the discount offer was activated.

21. The non-transitory computer readable medium of claim 18, wherein each request from one of said customers to activate the customer'"'"'s universal identifier is accompanied by a profile of said customer comprising fields of information about the customer, and wherein the instructions that cause the computer to automatically enroll the customer in the affinity system of one of said merchants further cause the computer to:

successively share fields of information from the customer'"'"'s profile with the merchant'"'"'s affinity system until either the customer is determined to have an existing account in the merchant'"'"'s affinity system or the customer is determined not to have an existing account;

if the customer is determined to have an existing account in the merchant'"'"'s affinity system, cause the customer'"'"'s universal identifier to be associated with the existing account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s affinity system; and

if the customer is determined not to have an existing account in the merchant'"'"'s affinity system, causing a new account to be created for the customer in the merchant'"'"'s affinity system and cause the customer'"'"'s universal identifier to be associated with the new account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s affinity system.