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Method and system for targeted advertising based on topical memes

  • US 8,429,011 B2
  • Filed: 01/20/2009
  • Issued: 04/23/2013
  • Est. Priority Date: 01/24/2008
  • Status: Active Grant
First Claim
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1. A computer implemented method for targeting advertisement, comprising steps of:

  • analyzing, by a computer-based system, web content against a defined topic;

    obtaining, by the computer-based system and based on the analyzing, topic-matching content related to the defined topic;

    processing, by the computer-based system, the topic-matching content;

    extracting, by the computer-based system and based on the processing, topical memes associated with the topic-matching content, wherein each of the extracted topical memes is a point of discussion within the defined topic;

    measuring, by the computer-based system, an engagement level for each piece of the topic-matching content;

    obtaining, by the computer-based system and based on the measuring, a respective viral dynamics metric for each said piece of the topic-matching content, wherein a viral dynamics metric indicates popularity of the piece of the topic-matching content;

    accumulating, by the computer-based system and for each of the extracted topical memes, the viral dynamics metrics of the pieces of the topic-matching content;

    obtaining, by the computer-based system and based on the accumulating, a respective aggregate viral dynamics value for each of the extracted topical memes;

    determining, by the computer-based system, a most active meme from the extracted topical memes, based on the aggregate viral dynamics value for each of the extracted topical memes;

    identifying, by the computer-based system, web pages containing the most active meme;

    selecting, by the computer-based system, an advertising network servicing a number of content sources hosting the identified web pages;

    selecting, by the computer-based system, an advertisement assigned to the most active meme; and

    delivering, by the computer-based system, said selected advertisement to said number of said content sources through said advertising network.

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