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Using estimated ad qualities for ad filtering, ranking and promotion

  • US 8,429,012 B2
  • Filed: 09/24/2010
  • Issued: 04/23/2013
  • Est. Priority Date: 12/30/2005
  • Status: Active Grant
First Claim
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1. A method, implemented by one or more processors associated with one or more server devices, the method comprising:

  • determining, using one or more processors associated with the one or more server devices, a first session feature associated with a selection of a first advertisement by a first user;

    determining, using one or more processors associated with the one or more server devices, a second session feature associated with a selection of a second advertisement by a second user;

    determining, using one or more processors associated with the one or more server devices, that the second session feature corresponds to the first session feature;

    obtaining, using one or more processors associated with the one or more server devices, a first parameter (QP1) associated with a quality of the second advertisement based on the first session feature,the first quality parameter (QP1) comprising a probability that the second advertisement is of a certain measure of quality;

    multiplying, using one or more processors associated with the one or more server devices, the first quality parameter (QP1) with a click-through-rate (CTR), associated with the second advertisement, and a cost-per-click (CPC), associated with the second advertisement, to obtain a result;

    ranking using one or more processors associated with the one or more server devices, the second advertisement, among a plurality of advertisements, based on the result; and

    providing, using one or more processors associated with the one or more server devices, the second advertisement to a third user based on ranking the second advertisement.

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