Dynamic geo-location parameter for determining an impact of online behavior on offline sales
First Claim
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1. A computer system to correlate online behavior with offline sales for a product, the system comprising:
- data storage to store online behavior data and offline sales data for the product;
a dynamic regioning module implemented by a processor to;
determine online behavior of users, wherein the online behavior is related to the product,determine granularities of the geo-location parameter for the on-line behavior of users,determine a smallest granularity of the granularities of the geo-location parameter,determine whether the smallest granularity is statistically significant for estimating an impact of the online behavior on offline sales of the product based on the online behavior data and the offline sales data and one or more parameters associated with the online behavior and offline sales,in response to a determination that the smallest granularity is statistically significant, use the smallest granularity as the smallest geo-location parameter, andin response to a determination that the smallest granularity is not statistically significant, repeatedly determine whether a next higher granularity of the granularities is statistically significant until a granularity of statistical significance is determined and select the statistically significant granularity as the smallest geo-location parameter; and
a consolidation module, implemented by the processor, to consolidate the stored online behavior data and offline sales data based on the smallest geo-location parameter.
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Abstract
Online behavior of users related to a product is captured. Also, offline sales for the product is also captured. Geo-location parameters are also determined for the captured online and offline data. Using the geo-location parameters and captured data for the product, a smallest geo-location parameter of statistical significance for estimating an impact of the online behavior on offline sales is determined.
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Citations
18 Claims
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1. A computer system to correlate online behavior with offline sales for a product, the system comprising:
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data storage to store online behavior data and offline sales data for the product; a dynamic regioning module implemented by a processor to; determine online behavior of users, wherein the online behavior is related to the product, determine granularities of the geo-location parameter for the on-line behavior of users, determine a smallest granularity of the granularities of the geo-location parameter, determine whether the smallest granularity is statistically significant for estimating an impact of the online behavior on offline sales of the product based on the online behavior data and the offline sales data and one or more parameters associated with the online behavior and offline sales, in response to a determination that the smallest granularity is statistically significant, use the smallest granularity as the smallest geo-location parameter, and in response to a determination that the smallest granularity is not statistically significant, repeatedly determine whether a next higher granularity of the granularities is statistically significant until a granularity of statistical significance is determined and select the statistically significant granularity as the smallest geo-location parameter; and a consolidation module, implemented by the processor, to consolidate the stored online behavior data and offline sales data based on the smallest geo-location parameter. - View Dependent Claims (2, 3, 4)
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5. A method to correlate online behavior with offline sales, the method comprising:
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receiving, by a network interface, online behavior data captured from web sites and receiving offline sales data for a product captured from store sales; storing, by a data storage, the received online behavior data and offline sales data; determining, by a processor, granularities of a geo-location parameter for on-line behavior of users; determining a smallest granularity of the granularities of the geo-location parameter; determining whether the smallest granularity is statistically significant for estimating an impact of the online behavior on offline sales of the product based on the online behavior data and the offline sales data and one or more parameters associated with the online behavior and offline sales; in response to determining the smallest granularity is statistically significant, using the smallest granularity as a smallest geo-location parameter; in response to determining the smallest granularity is not statistically significant, repeatedly determine whether a next higher granularity of the granularities is statistically significant until a granularity of statistical significance is determined and select the statistically significant granularity as the smallest geo-location parameter; and use the smallest geo-location parameter to consolidate data for the online behavior data and data for offline sales. - View Dependent Claims (6, 7)
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8. At least one computer readable medium storing computer code that when executed on one or more computer systems is to:
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determine online behavior of users, wherein the online behavior is related to a product; determine granularities of a geo-location parameter for the on-line behavior of users; determine a smallest granularity of the granularities of the geo-location parameter; determine whether the smallest granularity is statistically significant for estimating an impact of the online behavior on offline sales of the product based on one or more parameters associated with the online behavior and offline sales; in response to determining the smallest granularity is statistically significant, use the smallest granularity as a smallest geo-location parameter; in response to determining the smallest granularity is not statistically significant, repeatedly determine whether a next higher granularity of the granularities is statistically significant until a granularity of statistically significance is determined, and select the statistically significant granularity as the smallest geo-location parameter; and use the smallest geo-location parameter to consolidate data for the online behavior data and data for offline sales. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification