Web analytics event tracking system
First Claim
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1. A computer implemented method comprising:
- sending a web page to a client device, the web page comprisingone or more embedded scripts for instructing a web browser of the client device to;
identify a plurality of project identifiers associated with events associated with the web page;
encode data corresponding to events associated with the web page into a data format comprising a string of characters, the string of characters including the plurality of project identifiers and a plurality of data elements, a position of each data element in the string indicating a corresponding project identifier, data type, and index number; and
transmit the string;
wherein encoding data comprises encoding a first project identifier in response to a first event on the webpage and a second project identifier, different from the first project identifier, in response to a second event on the webpage; and
wherein the first project identifier corresponds to a first set of events, and the second project identifier corresponds to a second set of events, and wherein the first and second sets of events define different sets.
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Abstract
Methods, systems and apparatus, including computer program products are described for formatting and sending data corresponding to web page events and user interactions with content displayed by on a web page to a web analytics system for storage and reporting.
81 Citations
24 Claims
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1. A computer implemented method comprising:
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sending a web page to a client device, the web page comprising one or more embedded scripts for instructing a web browser of the client device to; identify a plurality of project identifiers associated with events associated with the web page; encode data corresponding to events associated with the web page into a data format comprising a string of characters, the string of characters including the plurality of project identifiers and a plurality of data elements, a position of each data element in the string indicating a corresponding project identifier, data type, and index number; and transmit the string; wherein encoding data comprises encoding a first project identifier in response to a first event on the webpage and a second project identifier, different from the first project identifier, in response to a second event on the webpage; and wherein the first project identifier corresponds to a first set of events, and the second project identifier corresponds to a second set of events, and wherein the first and second sets of events define different sets. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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one or more computers configured to interact with a client device and operable to; send a web page to the client device including one or more embedded scripts for instructing a web browser of the client device to; identify a plurality of project identifiers associated with events associated with the web page; encode data corresponding to events associated with the web page into a data format comprising a string of characters, the string of characters including the plurality of project identifiers and a plurality of data elements, a position of each data element in the string indicating a corresponding project identifier, data type, and index number; and transmit the string; wherein encoding data comprises encoding a first project identifier in response to a first event on the webpage and a second project identifier, different from the first project identifier, in response to a second event on the webpage; and wherein the first project identifier corresponds to a first set of events, and the second project identifier corresponds to a second set of events, and wherein the first and second sets of events define different sets. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A computer storage device encoded with computer program instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:
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sending a web page to a client device, the web page comprising; one or more embedded scripts for instructing a web browser of the client device to; identify a plurality of project identifiers associated with events associated with the web page; encode data corresponding to events associated with the web page into a data format comprising a string of characters, the string of characters including the plurality of project identifiers and a plurality of data elements, a position of each data element in the string indicating a corresponding project identifier, data type, and index number; and transmit the string; wherein encoding data comprises encoding a first project identifier in response to a first event on the webpage and a second project identifier, different from the first project identifier, in response to a second event on the webpage; and wherein the first project identifier corresponds to a first set of events, and the second project identifier corresponds to a second set of events, and wherein the first and second sets of events define different sets.
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Specification