Content server latency demonstration

• US 8,429,544 B2
• Filed: 08/08/2007
• Issued: 04/23/2013
• Est. Priority Date: 08/08/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Tsun, Stephen
• Primary Examiner(s): TILLERY, RASHAWN N
• Application Number:
  US11/836,069
• Publication Number:
  US 20090044125A1
• Time in Patent Office: 2,085 Days
• Field of Search: 715/760, 715/733, 715/738, 709/224, 370/508
• US Class Current: 715/760
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces

Abstract

A first portion of a content page can be loaded in a first user interface, where the first portion includes content received from a publisher server. A second user interface can then be displayed. A second portion of the content page can be loaded in the second user interface, where the second portion includes one or more content items received from one or more content servers. In addition, one or more attributes associated with the one or more content items can be displayed in the second user interface.

Claims

1. A computer-implemented method comprising:

receiving requests for advertisements from a client for a plurality of respective advertisement slots of a first web page;

obtaining respective instructions for each of a plurality of advertisements identified as being responsive to the requests, wherein the obtained respective instructions, when executed by the client, cause the client to present one of the advertisements;

generating first instructions that, when executed by the client, cause the client to present the obtained respective instructions in the first web page without executing the obtained respective instructions;

generating second instructions that, when executed by the client, cause the client to execute the obtained respective instructions to present each of the advertisements in a second web page along with a respective load time, wherein the respective load time is a latency attributable to a content server from which the advertisement was requested; and

sending the first and second instructions to the client in response to receiving the requests, wherein when executed by the client, the first instructions cause the client to present the obtained respective instructions in the first web page such that a user of the client can electronically provide a copy of at least a part of the obtained respective instructions to a third party for review of the respective load time.

2. The method of claim 1, wherein the second instructions further cause the client to present a total load time in the second web page, wherein the total load time is a load time for all of the advertisements.

3. The method of claim 1, further comprising:

receiving a request including an argument indicating that the first instructions are to be presented in the first web page.

4. The method of claim 3, further comprising providing the first instructions for presentation in the first web page.

5. The method of claim 3, wherein the first instructions are in Hypertext Markup Language (HTML).

6. The method of claim 3, wherein the first instructions are in JAVASCRIPT.

7. The method of claim 1, wherein one of the received advertisements was identified by a content server.

15. The method of claim 1, wherein the first instructions comprise instructions to register an onload callback for the first web page, wherein the second web page is presented during the onload callback.

16. The method of claim 15, wherein the second instructions comprise instructions of the onload callback that, when executed by the client, cause the client to scan the advertisement slots, generate HTML code for each respective advertisement, and combine the generated HTML code.

17. The method of claim 16, wherein the onload callback is called when the first web page is loaded by the client.

18. The method of claim 1, wherein the advertisements are not presented in the first web page.

8. A system comprising:

one or more computers configured to perform operations comprising;

receiving requests for advertisements from a client for a plurality of respective advertisement slots of a first web page;

obtaining respective instructions for each of a plurality of advertisements identified as being responsive to the requests, wherein the obtained respective instructions, when executed by the client, cause the client to present one of the advertisements;

generating first instructions that, when executed by the client, cause the client to present the obtained respective instructions in the first web page without executing the obtained respective instructions;

generating second instructions that, when executed by the client, cause the client to execute the obtained respective instructions to present each of the advertisements in a second web page along with a respective load time, wherein the respective load time is a latency attributable to a content server from which the advertisement was requested; and

sending the first and second instructions to the client in response to receiving the requests, wherein when executed by the client, the first instructions cause the client to present the obtained respective instructions in the first web page such that a user of the client can electronically provide a copy of at least a part of the obtained respective instructions to a third party for review of the respective load time.

9. The system of claim 8, wherein the second instructions further cause the client to present a total load time in the second web page, wherein the total load time is a load time for all of the advertisements.

10. The system of claim 8, wherein the operations further comprise receiving a request including an argument indicating that the first instructions are to be presented in the first web page.

11. The system of claim 10, wherein the operations further comprise:

providing the first instructions for presentation in the first web page.

12. The system of claim 10, wherein the first instructions are in Hypertext Markup Language (HTML).

13. The system of claim 10, wherein the first instructions are in JAVASCRIPT.

14. The system of claim 8, wherein one of the received advertisements was identified by a content server.

19. The system of claim 8, wherein the first instructions comprise instructions to register an onload callback for the first web page, wherein the second web page is presented during the onload callback.

20. The system of claim 19, wherein the second instructions comprise instructions of the onload callback that, when executed by the client, cause the client to scan the advertisement slots, generate HTML code for each respective advertisement, and combine the generated HTML code.

21. The system of claim 20, wherein the onload callback is called when the first web page is loaded by the client.

22. The system of claim 8, wherein the advertisements are not presented in the first web page.