Dynamic casino tracking and optimization
First Claim
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1. A system for providing gaming services, comprising:
- a plurality of biometric devices for obtaining biometric data regarding people in or near a gaming establishment, the biometric devices configured for communication with other devices via a network;
an RFID network configured to track, by receiving an RF signal from a player tracking media carried by a person, the person'"'"'s location as the person moves to any location within the gaming establishment; and
a server, comprising;
at least one network interface configured for communication with the network; and
at least one logic device configured to do the following;
obtain biometric data from the person via the network interface using at least one of the biometric devices;
obtain, from a database, player indicia relating to the biometric data;
dynamically determine a rank of the person according to the player indicia and the person'"'"'s location;
anddetermine whether to provide a benefit to the person according to the dynamically determined rank.
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Abstract
Gaming establishment patrons may be categorized and responsive services and features presented whether or not the patrons (or their companions) are known. Gaming and non-gaming activities of a patron may be identified and tracked. Information from various private and/or public databases accessible by a gaming establishment, may be used for patron ranking and to determine offers, goods and services that may be targeted to a patron.
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Citations
50 Claims
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1. A system for providing gaming services, comprising:
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a plurality of biometric devices for obtaining biometric data regarding people in or near a gaming establishment, the biometric devices configured for communication with other devices via a network; an RFID network configured to track, by receiving an RF signal from a player tracking media carried by a person, the person'"'"'s location as the person moves to any location within the gaming establishment; and a server, comprising; at least one network interface configured for communication with the network; and at least one logic device configured to do the following; obtain biometric data from the person via the network interface using at least one of the biometric devices; obtain, from a database, player indicia relating to the biometric data; dynamically determine a rank of the person according to the player indicia and the person'"'"'s location; and determine whether to provide a benefit to the person according to the dynamically determined rank. - View Dependent Claims (2, 3, 4, 5, 6, 7, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45)
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8. A method of providing gaming services, comprising:
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obtaining, from a database, first player indicia relating to biometric data, said biometric data being received from at least one of a plurality of biometric devices for obtaining biometric data regarding people in or near a gaming establishment, the biometric devices configured for communication with other devices via a network, the first player indicia identifying a person in or near the gaming establishment without reliance on the person'"'"'s voluntary participation in a player loyalty system; tracking the person'"'"'s location based upon information received by an RFID network configured to track, via an RF signal from a player tracking media carried by the person, the person'"'"'s location as the person moves to any location within the gaming establishment; dynamically determining a rank of the person according to the first player indicia and the person'"'"'s location; and determining whether to provide at least one of a good or a service to the person according to the dynamically determined rank. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 46, 47, 48, 49, 50)
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24. A system for providing gaming services, comprising:
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means for obtaining, from a database, first player indicia relating to biometric data, said biometric data being received from at least one of a plurality of biometric devices for obtaining biometric data regarding people in or near a gaming establishment, the biometric devices configured for communication with other devices via a network, the first player indicia obtained from a person in or near the gaming establishment without reliance on the person'"'"'s voluntary participation in a player loyalty system; means for tracking the person'"'"'s location based upon information received by an RFID network configured to track, via an RF signal from a player tracking media carried by the person, the person'"'"'s location as the person moves to any location within the gaming establishment; means for dynamically determining a rank of the person according to the first player indicia and the person'"'"'s location; and means for determining whether to provide at least one good or service to the person according to the dynamically determined rank. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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Specification