Method and system for personalized venue marketing
First Claim
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1. A method for personalized venue marketing, the method comprising:
- downloading a mobile application to a mobile device of an end-user;
collecting by the downloaded mobile application personally identifiable information on the end-user and a MAC address for the mobile device;
sending the personally identifiable information and the MAC address to a remote server, the remote server utilizing the personally identifiable information to locate a customer relations management entry for the end-user in a customer relations management database for a loyalty program for a venue;
associating the MAC address of the mobile device with the end-user at the remote server based on the customer relations management entry for the end user and the MAC address transmitted from the downloaded mobile application on the mobile device;
receiving a wireless communications protocol request from the mobile device at a wireless sensor within the venue, the wireless communications protocol request comprising the MAC address for the mobile device; and
triggering a message comprising the MAC address from the wireless sensor to the remote server that the mobile device of the end user is on-site at the venue, which triggers a plurality of marketing activities to transmit to the end-user;
wherein a marketing activity is an alert message to a host personnel in the venue, an SMS message to the user, or an in-application push message to the user; and
wherein each of the plurality of wireless communications protocol request is an 802.11 probe request message.
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Abstract
A method and system for personalized venue marketing is disclosed herein. An application that is resident on a mobile communication device of a patron sends personally identifiable information and the identifying device address to a server when the patron enters a venue. The server associates the identifying device address of the mobile device with the patron in a CRM database for the venue. The identifying device address allows for tracking of the patron by WiFi sensors positioned throughout the venue.
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Citations
3 Claims
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1. A method for personalized venue marketing, the method comprising:
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downloading a mobile application to a mobile device of an end-user; collecting by the downloaded mobile application personally identifiable information on the end-user and a MAC address for the mobile device; sending the personally identifiable information and the MAC address to a remote server, the remote server utilizing the personally identifiable information to locate a customer relations management entry for the end-user in a customer relations management database for a loyalty program for a venue; associating the MAC address of the mobile device with the end-user at the remote server based on the customer relations management entry for the end user and the MAC address transmitted from the downloaded mobile application on the mobile device; receiving a wireless communications protocol request from the mobile device at a wireless sensor within the venue, the wireless communications protocol request comprising the MAC address for the mobile device; and triggering a message comprising the MAC address from the wireless sensor to the remote server that the mobile device of the end user is on-site at the venue, which triggers a plurality of marketing activities to transmit to the end-user;
wherein a marketing activity is an alert message to a host personnel in the venue, an SMS message to the user, or an in-application push message to the user; andwherein each of the plurality of wireless communications protocol request is an 802.11 probe request message. - View Dependent Claims (2, 3)
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Specification