Method and system for personalized venue marketing

• US 8,433,342 B1
• Filed: 11/07/2012
• Issued: 04/30/2013
• Est. Priority Date: 11/07/2012
• Status: Active Grant

• Current Assignee: NRT Technology Corp.
• Original Assignee: Joingo, LLC (NRT Technology Corp.)
• Inventors: Boyle, Stephen S., Dao, Thang, Lami, Giacomo, Ruggieri, Nicolas
• Primary Examiner(s): Edouard, Patrick
• Assistant Examiner(s): CASCA, FRED A
• Application Number:
  US13/671,538
• Time in Patent Office: 174 Days
• Field of Search: 455/466, 455/411, 455/419, 455/456.3, 455/404.2, 455/456.2, 455/846, 455/864, 455/412.1, 455/410, 455/450, 463/29, 705/14.58, 705/30, 705/14.45, 705/14.46, 370/328, 235/375, 235/379
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 61/103 across network layers, e.g. resolution of network layer into physical layer addresses or address resolution protocol [ARP]
• CPC Class Codes: H04L 67/125 involving control of end-device applications over a network
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/50 Service provisioning or reconfiguring
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

A method and system for personalized venue marketing is disclosed herein. An application that is resident on a mobile communication device of a patron sends personally identifiable information and the identifying device address to a server when the patron enters a venue. The server associates the identifying device address of the mobile device with the patron in a CRM database for the venue. The identifying device address allows for tracking of the patron by WiFi sensors positioned throughout the venue.

Claims

1. A method for personalized venue marketing, the method comprising:

downloading a mobile application to a mobile device of an end-user;

collecting by the downloaded mobile application personally identifiable information on the end-user and a MAC address for the mobile device;

sending the personally identifiable information and the MAC address to a remote server, the remote server utilizing the personally identifiable information to locate a customer relations management entry for the end-user in a customer relations management database for a loyalty program for a venue;

associating the MAC address of the mobile device with the end-user at the remote server based on the customer relations management entry for the end user and the MAC address transmitted from the downloaded mobile application on the mobile device;

receiving a wireless communications protocol request from the mobile device at a wireless sensor within the venue, the wireless communications protocol request comprising the MAC address for the mobile device; and

triggering a message comprising the MAC address from the wireless sensor to the remote server that the mobile device of the end user is on-site at the venue, which triggers a plurality of marketing activities to transmit to the end-user;

wherein a marketing activity is an alert message to a host personnel in the venue, an SMS message to the user, or an in-application push message to the user; and

wherein each of the plurality of wireless communications protocol request is an 802.11 probe request message.

2. The method according to claim 1 wherein the personally identifiable information is a loyalty account number, a phone number or an email address.

3. The method according to claim 1 wherein the wireless sensor is a WIFI (802.11) Point of Presence (POP).