Method and system for measuring packaging effectiveness using video-based analysis of in-store shopper response
First Claim
1. A method for measuring packaging effectiveness based on video-based analysis of a plurality of persons using a control and processing system that executes computer vision algorithms on a plurality of input images transferred to the control and processing system through a means for video interface, comprising the following steps of:
- a) processing a behavior analysis of a person based on a path analysis of the person by executing a computer vision-based tracking algorithm on the plurality of input images to obtain information about the person'"'"'s behavior with package concepts using the control and processing system,b) processing a segmentation of the person, including demographic analysis, by applying a computer vision-based demographic classification algorithm to the plurality of input images in relation to the package concepts,c) detecting an emotion change of the person,d) producing indices along various interaction stages of the person with each package concept based on the behavior analysis, the segmentation, and the emotion change detection,e) sending the indices to a module for an association of measurements and analyses, which performs a package effectiveness measurement, including a comparison of the indices among a plurality of package concepts, andf) producing comparison results of the indices in relation to the segmentation,g) organizing the measurement of the packaging effectiveness based on the segmentation and trips of the plurality of persons,wherein the segmentation comprises demographic segments, including age-range, gender and ethnicity,wherein the trips comprise a shopping pattern of said plurality of persons, and wherein the indices comprise reach to attract index, attract to engage index, and engage to motivate index.
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Abstract
The present invention is a method and system for measuring packaging effectiveness based on video-based analysis of people in the vicinity of a plurality of package concepts. The present invention measures the response of people to the different packaging concepts, wherein the quantified response measurement shows the ability of the packaging concepts to attract, engage, and motivate people to purchase. The video-based analysis comprises behavior analysis, demographic analysis, and emotion change detection in response to the package effectiveness. The present invention captures a plurality of input images of the people in the vicinity of a plurality of package concepts by a plurality of means for capturing images. The plurality of input images is processed in order to understand the effectiveness of packaging design and changes. The processes are based on a novel usage of a plurality of computer vision technologies to analyze the visual characterization of the people from the plurality of input images in relation to the packaging design and changes.
41 Citations
10 Claims
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1. A method for measuring packaging effectiveness based on video-based analysis of a plurality of persons using a control and processing system that executes computer vision algorithms on a plurality of input images transferred to the control and processing system through a means for video interface, comprising the following steps of:
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a) processing a behavior analysis of a person based on a path analysis of the person by executing a computer vision-based tracking algorithm on the plurality of input images to obtain information about the person'"'"'s behavior with package concepts using the control and processing system, b) processing a segmentation of the person, including demographic analysis, by applying a computer vision-based demographic classification algorithm to the plurality of input images in relation to the package concepts, c) detecting an emotion change of the person, d) producing indices along various interaction stages of the person with each package concept based on the behavior analysis, the segmentation, and the emotion change detection, e) sending the indices to a module for an association of measurements and analyses, which performs a package effectiveness measurement, including a comparison of the indices among a plurality of package concepts, and f) producing comparison results of the indices in relation to the segmentation, g) organizing the measurement of the packaging effectiveness based on the segmentation and trips of the plurality of persons, wherein the segmentation comprises demographic segments, including age-range, gender and ethnicity, wherein the trips comprise a shopping pattern of said plurality of persons, and wherein the indices comprise reach to attract index, attract to engage index, and engage to motivate index. - View Dependent Claims (2, 3, 4, 5)
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6. An apparatus for measuring packaging effectiveness based on video-based analysis of a plurality of persons, comprising:
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a) at least a means for capturing images in the vicinity of a plurality of package concepts, wherein the means for capturing images captures a plurality of input images of said plurality of persons, b) at least a means for video interface that is connected to the means for capturing images, and c) a control and processing system that executes computer vision algorithms on the plurality of input images for tracking at least a person, performing a path analysis of the person based on the tracking, processing a behavior analysis of the person based on the path analysis to obtain information about the person'"'"'s behavior, including engagement behavior with the package concepts, processing a segmentation of the person, including demographic analysis in relation to the package concepts, detecting an emotion change of the person, producing indices along various interaction stages of the person with each package concept based on the behavior analysis, the segmentation, and the emotion change detection, sending the indices to a module for an association of measurements and analyses, which performs a package effectiveness measurement, including a comparison of the indices among the plurality of package concepts, and producing comparison results of the indices in relation to the segmentation, organizing the measurement of the packaging effectiveness based on the segmentation and trips of the plurality of persons, wherein the segmentation comprises demographic segments, including age-range, gender and ethnicity, wherein the trips comprise a shopping pattern of said plurality of persons, and wherein the indices comprise reach to attract index, attract to engage index, and engage to motivate index. - View Dependent Claims (7, 8, 9, 10)
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Specification