Method of substituting content during program breaks
First Claim
Patent Images
1. A method for performing a substitution for a broadcast content, the method comprising:
- receiving broadcast content and one or more user-selectable triggers associated with the broadcast content, the one or more user-selectable triggers comprising addresses to respective interactive sites corresponding to the broadcast content;
marking, during a presentation of the broadcast content, at least one of the one or more user-selectable triggers in the broadcast content in response to a user command, wherein marking comprises, without first displaying information from a selected interactive site associated with the at least one marked trigger, storing address information for the selected interactive site associated with the at least one marked trigger;
detecting a break in the broadcast content, wherein the break comprises one or more of a commercial segment, a broadcast stoppage, or non-activity in a broadcast event; and
automatically displaying without user intervention, the information from the same selected interactive site associated with the at least one trigger that was marked during the presentation of the broadcast content in response to the break in the broadcast content.
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Abstract
A method of substituting content during a program break, includes: detecting a break in a broadcast program, and in response to the break, showing substitute content. A method of substituting broadcast content displayed on a screen, includes: determining an occurrence of a break in a broadcast content; and in response to the occurrence of the break, displaying substitute content on the screen. The method may further include: displaying the broadcast content when the break terminates.
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Citations
34 Claims
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1. A method for performing a substitution for a broadcast content, the method comprising:
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receiving broadcast content and one or more user-selectable triggers associated with the broadcast content, the one or more user-selectable triggers comprising addresses to respective interactive sites corresponding to the broadcast content; marking, during a presentation of the broadcast content, at least one of the one or more user-selectable triggers in the broadcast content in response to a user command, wherein marking comprises, without first displaying information from a selected interactive site associated with the at least one marked trigger, storing address information for the selected interactive site associated with the at least one marked trigger; detecting a break in the broadcast content, wherein the break comprises one or more of a commercial segment, a broadcast stoppage, or non-activity in a broadcast event; and automatically displaying without user intervention, the information from the same selected interactive site associated with the at least one trigger that was marked during the presentation of the broadcast content in response to the break in the broadcast content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. An article of manufacture, comprising:
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a non-transitory machine-readable medium having stored thereon instructions to; receive broadcast content; receive a user-selectable trigger associated with the broadcast content, the user selectable trigger comprising an address corresponding to a location of information associated with the broadcast content; mark, during a presentation of the broadcast content, the user-selectable trigger in the broadcast content in response to a user command, wherein marking comprises storing the address corresponding to the location of information associated with the broadcast content; identify an occurrence of a break in the broadcast content, wherein the break comprises one or more of a commercial segment, a broadcast stoppage, or non-activity in a broadcast event; and delay, until the occurrence of the break, using the marked trigger to automatically download, without user intervention, the information associated with the broadcast content from the same location corresponding to the stored address marked during the presentation of the broadcast content.
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34. An apparatus for substituting broadcast content displayed on a screen, the apparatus comprising:
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means for displaying broadcast content and at least one trigger associated with the broadcast content; means for marking, during the display of the broadcast content, the at least one trigger in the broadcast content in response to a user command, wherein marking comprises downloading, without displaying, information from an address corresponding to the broadcast content; means for determining an occurrence of a break in the broadcast content, wherein the break comprises one or more of a commercial segment, a broadcast stoppage, or non-activity in a broadcast event; and means for automatically displaying, without user intervention, the same downloaded information associated with the trigger that was marked during the presentation of the broadcast content in response to the occurrence of the break.
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Specification