Methods to determine the effectiveness of a physical advertisement relating to a physical business location

• US 8,437,776 B2
• Filed: 07/23/2012
• Issued: 05/07/2013
• Est. Priority Date: 04/08/2007
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Enhanced Geographic LLC
• Inventors: Busch, James David
• Primary Examiner(s): Batista, Marcos
• Application Number:
  US13/556,195
• Publication Number:
  US 20120303446A1
• Time in Patent Office: 288 Days
• Field of Search: 455/456.1, 370/338
• US Class Current: 455/456.1
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 20/3224 Transactions dependent on location of M-devices
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0233 Method of redeeming a frequent usage reward
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04M 2250/10 including a GPS signal receiver
• CPC Class Codes: H04M 2250/12 including a sensor for measuring a physical value, e.g. temperature or motion
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/025 : using location based information parameters
• CPC Class Codes: H04W 4/029 : Location-based management or tracking services
• CPC Class Codes: H04W 4/30 : Services specially adapted for particular environments, situations or purposes
• CPC Class Codes: H04W 4/38 : for collecting sensor information
• CPC Class Codes: H04W 4/80 : Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

In general, the invention relates to methods that record the location of a user based upon their current and past location information. A network is configured to include a server programmed with a database of location information, a database of user information, a database relating to physical advertisement locations, and a wireless communication system capable of communicating with the user'"'"'s mobile device. The location of the mobile device is ascertained and recorded. The location information is analyzed to determine if the user was in proximity to a physical advertisement, and the businesses visited by the user. The location information is analyzed to determine the effectiveness of physical advertisements, such as print and billboard advertisements, by determining whether a user viewed a physical advertisement and subsequently visited a business locations associated with that physical advertisement.

Claims

1. A method, implemented by a manager of an advertised physical business location, that uses a location based service system, of determining the effectiveness of a physical advertisement associated with the advertised physical business location by identifying whether the advertised physical business location is visited by a customer after the potential customer viewed the physical advertisement, using a wireless device associated with the potential customer having a wireless communication interface and a geographic location sensor, comprising the acts of:

a) causing the physical advertisement relating to the advertised physical business location to be created and associated with the advertised physical business location;

b) causing the physical advertisement to be distributed or publically displayed;

c) receiving an indication that the potential customer'"'"'s wireless device is or was located near the physical advertisement; and

d) receiving an indication that the advertised physical business location is, or was, visited by the potential customer using the wireless device, wherein the process of determining that the advertised physical business location is, or was, visited by the potential customer includes;

i) receiving, from the potential customer'"'"'s wireless device, geographic location information corresponding to the geographic location of the potential customer'"'"'s wireless device determined using the geographic location sensor of the wireless device;

ii) transmitting, to the potential customer'"'"'s wireless device, a plurality of names of physical business locations near the geographic location of the wireless device based on a database including names of physical business locations and associated geographic location information; and

,

iii) receiving, from the potential customer'"'"'s wireless device, an indicated business location, selected from the plurality of names of physical business locations, the indicated business location corresponding to the advertised physical business location to verify that the potential customer using the wireless device is or was visiting the advertised physical business location.

2. The method of claim 1 wherein the physical advertisement includes a uniform resource locator (URL) that identifies a website associated with the advertised physical business location.

3. The method of claim 1 wherein the physical advertisement includes a telephone number associated with the advertised physical business location.

4. The method of claim 1 wherein the physical advertisement includes a physical address associated with the advertised physical business location.

5. The method of claim 1, further comprising receiving an indication that the potential customer dialed a phone number associated with the advertised physical business location after receiving the indication that the potential customer using the wireless device was located near the physical advertisement.

6. The method of claim 1, further comprising receiving an indication that the potential customer visited a website associated with the advertised physical business location after receiving the indication that the potential customer using the wireless device was located near the physical advertisement.

7. The method of claim 1 wherein the geographic location sensor of the wireless device comprises at least one of:

a cellular radio, a wireless internet radio, or a Global Positioning System (“

GPS”

) radio.

8. The method of claim 1 wherein the physical advertisement includes coded information associated with the advertised physical business location.

9. The method of claim 8 wherein:

i) the coded information is stored in a near-field communications tag; and

,

ii) the indication that the wireless device is in proximity to the physical advertisement is based on receiving, via the wireless communications interface of wireless device, at least a portion of the coded information from the near-field communications tag after the near-field communications tag is detected by a near-field communications radio of the potential customer'"'"'s wireless device.

10. The method of claim 8 wherein:

i) the coded information is included in an image; and

,

ii) the indication that the wireless device is in proximity to the physical advertisement is based on receiving, via the wireless communications interface of wireless device, at least a portion of the coded information obtained from a picture taken with a camera of the potential customer'"'"'s wireless device.

11. The method of claim 1, further comprising receiving an indication that the potential customer dialed a phone number associated with the advertised physical business location after receiving the indication that the potential customer'"'"'s wireless device was located near the physical advertisement.

12. The method of claim 1, further comprising receiving an indication that the potential customer visited a website associated with the advertised physical business location after receiving the indication that the potential customer'"'"'s wireless device was located near the physical advertisement.

13. The method of claim 1 wherein the advertised physical business location comprises a plurality of physical business locations.

14. A method, implemented by a manager of an advertised physical business location, that uses a location based service system, of determining the effectiveness of a physical advertisement associated with the advertised physical business location by identifying whether the advertised physical business location is visited by a potential customer after the potential customer viewed the physical advertisement, using a wireless device associated with the potential customer having a wireless communication interface and a geographic location sensor, comprising the acts of:

a) causing the physical advertisement relating to the advertised physical business location to be created and associated with the advertised physical business location;

b) causing the physical advertisement to be publically displayed at a public named location;

c) receiving an indication, based on the geographic location sensor and via the wireless communication interface of the potential customer'"'"'s wireless device, that the potential customer was located at the public named location of the physical advertisement;

wherein the process of determining that the potential customer'"'"'s wireless device was located at the public location of the physical advertisement includes;

i) receiving, from the potential customer'"'"'s wireless device, geographic location information corresponding to the geographic location of the wireless device determined using the geographic location sensor of the wireless device;

ii) transmitting, to the potential customer'"'"'s wireless device, a plurality names of physical named locations near the geographic location of the wireless device, where at least one of the physical named locations is associated with the public named location of the physical advertisement; and

iii) receiving, from the wireless device, an indicated named location, selected from the plurality of names of physical named locations, the indicated named location corresponding to the public named location of the physical advertisement;

d) storing information indicating that the potential customer'"'"'s wireless device is or was located at the public named location of the physical advertisement;

e) receiving an indication that the advertised physical business location is, or was, visited by the potential customer using the wireless device, wherein the process of determining that the advertised physical business location is, or was, visited by the potential customer includes;

i) receiving, from the potential customer'"'"'s wireless device, updated geographic location information corresponding to the geographic location of the potential customer'"'"'s wireless device determined using the geographic location sensor of the wireless device;

ii) transmitting, to the potential customer'"'"'s wireless device, an updated plurality names of physical named locations near the updated geographic location of the wireless device; and

iii) receiving, from the potential customer'"'"'s wireless device, an additional indicated named location selected from the updated plurality of names, the additional indicated named location corresponding to the advertised physical business location to verify that the potential customer using the wireless device is or was visiting the advertised physical business location; and

f) storing information indicating that the potential customer using the wireless device was located at the advertised physical business location.

15. The method of claim 14 wherein the physical advertisement includes a uniform resource locator (URL) that identifies a website associated with the advertised physical business location.

16. The method of claim 14 wherein the physical advertisement includes a telephone number associated with the advertised physical business location.

17. The method of claim 14 wherein the physical advertisement includes a physical address associated with the advertised physical business location.

18. The method of claim 14, further comprising receiving an indication that the potential customer dialed a phone number associated with the advertised physical business location after receiving the indication that the potential customer'"'"'s wireless device was located near the physical advertisement.

19. The method of claim 14, further comprising receiving an indication that the potential customer visited a website associated with the advertised physical business location after receiving the indication that the potential customer'"'"'s wireless device was located near the physical advertisement.

20. The method of claim 14, wherein the geographic location sensor of the wireless device comprises at least one of:

a cellular radio, a wireless internet radio, or a Global Positioning System (“

GPS”

) radio.