Generating information for online advertisements from internet data and traditional media data
First Claim
Patent Images
1. A method for generating information for an online advertisement, the method comprising:
- a) generating a first plurality of search results using a search query and an index of advertiser Web page information;
b) determining, for each of the first plurality of search results, at least one of (A) landing page information and (B) ad creative information using a corresponding one of the first plurality of search results;
c) generating, for each of the first plurality of search results, an ad using the determined at least one of a landing page information and ad creative information; and
d) generating a search result page includingi) at least a second plurality of search results corresponding to the search query, andii) the generated ads,wherein the generated ads are maintained as distinct from the second plurality of search results on the search result page,wherein the second plurality of search results is a predetermined number, andwherein the predetermined number of the second plurality of search results is no less than a number of ads included on the generated search results page.
2 Assignments
0 Petitions
Accused Products
Abstract
Online information (such as advertiser Web pages in conjunction with products lists, Web content, existing online ads, etc.), or an electronic version of offline advertisement information, is used to generate online advertising information, such as a landing page, targeting information, and/or ad creative information.
4 Citations
30 Claims
-
1. A method for generating information for an online advertisement, the method comprising:
-
a) generating a first plurality of search results using a search query and an index of advertiser Web page information; b) determining, for each of the first plurality of search results, at least one of (A) landing page information and (B) ad creative information using a corresponding one of the first plurality of search results; c) generating, for each of the first plurality of search results, an ad using the determined at least one of a landing page information and ad creative information; and d) generating a search result page including i) at least a second plurality of search results corresponding to the search query, and ii) the generated ads, wherein the generated ads are maintained as distinct from the second plurality of search results on the search result page, wherein the second plurality of search results is a predetermined number, and wherein the predetermined number of the second plurality of search results is no less than a number of ads included on the generated search results page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
-
-
16. Apparatus for generating information for an online advertisement, the apparatus comprising:
-
one or more processors; at least one input device; and one or more storage devices storing processor-executable instructions which, when executed by one or more processors, perform a method of; a) generating a first plurality of search results using a search query and an index of advertiser Web page information; b) determining, for each of the first plurality of search results, at least one of (A) landing page information and (B) ad creative information using a corresponding one of the first plurality of search results; c) generating, for each of the first plurality of search results, an ad using the determined at least one of a landing page information and ad creative information; and d) generating a search result page including i) at least a second plurality of search results corresponding to the search query, and ii) the generated ads, wherein the generated ads are maintained as distinct from the second plurality of search results on the search result page, wherein the second plurality of search results is a predetermined number, and wherein the predetermined number of the second plurality of search results is no less than a number of ads included on the generated search results page. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
-
Specification