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Method and system for selecting advertisements to be presented to a viewer

  • US 8,438,159 B1
  • Filed: 09/26/2011
  • Issued: 05/07/2013
  • Est. Priority Date: 06/25/2003
  • Status: Active Grant
First Claim
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1. A centralized system for selecting, from a plurality of advertisements, at least one advertisement for presentation to a user, comprising:

  • one or more server-readable criteria repositories comprising at least one criterion associated with at least one advertisement;

    one or more servers operable to;

    receive an advertisement request;

    interface with one or more server-readable data repositories;

    retrieve from the one or more server-readable data repositories information required to evaluate one or more of the criterion;

    evaluate one or more of the criterion to determine advertisements the user is eligible to receive;

    rank a plurality of eligible advertisements by, at least in part, bids associated with the eligible advertisements, wherein at least one of the bids is a static value and at least one of the bids is a value computed by the system.

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