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Interest tracking using shared search queries and interactions

  • US 8,438,165 B2
  • Filed: 05/12/2011
  • Issued: 05/07/2013
  • Est. Priority Date: 05/12/2011
  • Status: Active Grant
First Claim
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1. A computer-implemented method of identifying user interests, using a computer processor, comprising:

  • receiving text from a shared topic feed distributed to the computer processor, the shared topic feed comprising at least one search query entered by a user in a public stream and a link associated with the search query, and wherein the shared topic feed further includes search results returned for the query submitted by the user along with a link corresponding to each of the search results;

    receiving an indication that the user has interacted with a portion of the received text, including receiving an indication that the user has submitted the query entered by the user for execution by a search engine;

    receiving marked text marked with an explicit interest indication that the user is interested in a subject matter or a person identified in the marked text;

    identifying content words in the portion of the received text;

    removing the marked text from the content words;

    performing a statistical analysis on the content words, with the marked text removed, to identify the user interests, wherein the user interests include a topic of interest that includes at least one of a subject matter of interest and a person of interest;

    identifying the user interests based on the explicit interest indication and the statistical analysis; and

    displaying an indication to the user indicative of the identified user interests.

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