Method and system for 3-D enhanced advertising for TV broadcast of 2-D video

• US 8,438,594 B1
• Filed: 02/13/2001
• Issued: 05/07/2013
• Est. Priority Date: 05/11/2000
• Status: Active Grant

• Current Assignee: JLB Ventures, LLC
• Original Assignee: JLB Ventures, LLC
• Inventors: Kikinis, Dan
• Primary Examiner(s): Kumar, Pankaj
• Assistant Examiner(s): Raman, Usha
• Application Number:
  US09/782,896
• Time in Patent Office: 4,466 Days
• Field of Search: 725/32, 725 34- 36, 345/647, 345/646
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06V 20/647 by matching two-dimensional images to three-dimensional objects
• CPC Class Codes: H04N 13/261 with monoscopic-to-stereoscopic image conversion
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/816 involving special video data, e.g 3D video
• CPC Class Codes: H04N 7/0255 Display systems therefor

Abstract

A method and system for 3-D enhanced advertising for TV broadcast of 2-D video is disclosed. In one embodiment, a method for providing enhanced advertising of a 2-D video broadcast, comprises receiving the 2-D video broadcast containing a 2-D advertisement having an image. The image is identified within the advertisement. A matching 3-D object in an image library is used; wherein the library comprises one or more 3-D objects. The matching 3-D object is used to generate an advertisement, wherein the advertisement has a 3-D highlighted rendering of the image.

Claims

1. A method for providing enhanced advertising of a 2-D broadcast, comprising:

receiving the 2-D video broadcast including an advertisement having a 2-D image;

identifying the 2-D image within the advertisement, wherein the 2-D image is identified based on one or more characteristics of the 2-D image and exclusively at a viewer'"'"'s equipment;

looking-up a matching 3-D object in an image library using a look-up table, wherein the library comprises one or more 3-D objects; and

using the matching 3-D object to generate an enhanced advertisement, wherein the enhanced advertisement has a 3-D highlighted rendering of the image produced by pushing the 3-D object into the 2-D image, and further wherein said 3-D highlighted rendering of the image comprises a portion of the original 2-D image and said 3-D object.

2. The method according to claim 1, wherein the advertisement includes a plurality of 2-D images.

3. The method according to claim 1, further comprising displaying the enhanced advertisement on a display device, the display device comprising at least one of:

a television, a computer monitor, and liquid crystal display.

4. The method of claim 3, further comprising overlaying the 2-D image on the matching 3-D object.

5. The method of claim 4, wherein overlaying the image further comprises:

overlaying specular lighting; and

overlaying shading.

6. A system for providing enhanced advertising of a 2-D video broadcast, comprising:

means for receiving the 2-D video broadcast including an advertisement having a 2-D image;

means for identifying the 2-D image within the advertisement, wherein said 2-D image is identified based on one or more characteristics of the 2-D image and exclusively at a viewer'"'"'s equipment;

means for looking-up a matching 3-D object in an image library, wherein the library comprises one or more 3-D objects; and

means for using the matching 3-D object to generate an enhanced advertisement, wherein the enhanced advertisement has a 3-D highlighted rendering of the image produced by pushing the 3-D object into the original 2D image, and further wherein said 3-D highlighted rendering of the image comprises a portion of the original 2-D image and said 3-D object.

7. The system according to claim 6, wherein the advertisement includes a plurality of 2-D images.

8. The system according to claim 6, further comprising means for displaying the enhanced advertisement on a display device, the display device comprising at least one of:

a television, a computer monitor, and a liquid crystal display.

9. The system according to claim 8, further comprising means for overlaying the 2-D image on the matching 3-D object.

10. The system according to claim 9, wherein means for overlaying the image further comprises:

means for overlaying specular lighting; and

means for overlaying shading.

11. A non-transitory computer readable medium having stored thereon a plurality of instructions for providing enhanced advertising of a 2-D broadcast, said plurality of instructions when executed by an apparatus, cause said apparatus to perform:

receiving the 2-D video broadcast including an advertisement having a 2-D image;

identifying the 2-D image within the advertisement, wherein the 2-D image is identified solely based on one or more characteristics of the 2-D image and exclusively at a viewer'"'"'s equipment;

looking-up a matching 3-D object in an image library using a look-up table, wherein the library comprises one or more 3-D objects; and

using the matching 3-D object to generate an enhanced advertisement, wherein the enhanced advertisement has a 3-D highlighted rendering of the image produced by pushing the 3-D object into the original 2-D image.

12. The non-transitory computer readable medium of claim 11, wherein the advertisement includes a plurality of 2-D images.

13. The non-transitory computer readable medium of claim 11 having stored thereon additional instructions, said additional instructions when executed by the apparatus, cause said apparatus to further perform displaying the enhanced advertisement on a display device, the display device comprising at least one of:

a television, a computer monitor, and a liquid crystal display.

14. The non-transitory computer readable medium of claim 13 having stored thereon additional instructions, said additional instructions when executed by the apparatus, cause said apparatus to further perform overlaying the 2-D image on the matching 3-D object.

15. The non-transitory computer readable medium according to claim 14, having stored thereon additional instructions, said additional instructions when executed by the apparatus, cause said apparatus to further perform overlaying the image by:

overlaying specular lighting; and

overlaying shading.

16. A set-top box for generating 3-D enhanced advertising from 2-D video broadcasts, comprising:

a processor; and

a storage device, wherein the storage device is configured to store a library of 3-D objects;

wherein the processor is configured to;

receive a 2-D broadcast including an advertisement having a 2-D image;

identify the 2-D image within the advertisement, wherein said 2-D image is identified based on its characteristics and exclusively at a viewer'"'"'s equipment;

look-up a 3-D object matching the 2-D image in the library; and

use the matching 3-D object to generate an enhanced advertisement, wherein the enhanced advertisement has a 3-D highlighted rendering of the image produced by pushing the 3-D object into the original 2-D image, and further wherein said 3-D highlighted rendering of the image comprises a portion of the original 2-D image and said 3-D object.

17. The set top box of claim 16, wherein the advertisement includes a plurality of 2-D images.

18. The set top box of claim 17 wherein the processor uses a look-up table to identify the matching 3-D object.

19. The set top box of claim 18, further comprising a display device that displays the enhanced advertisement, wherein the display device comprises at least one of:

a television, a computer monitor, and a liquid crystal display.