Subscriber data insertion into advertisement requests
First Claim
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1. A method for subscriber data insertion into advertisement requests, comprising:
- receiving a request for advertising content for a subscriber by a subscriber data insertion unit, the request for advertising content received from a publisher server, wherein the request contains a unique subscriber identifier associated with the subscriber;
based on the unique subscriber identifier, obtaining carrier controlled subscriber data related to the subscriber; and
inserting the carrier controlled subscriber data into the request by the subscriber data insertion unit.
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Abstract
A method is provided for subscriber data insertion into advertisement requests. The method includes receiving a request for advertising content for a subscriber from a publisher. The request contains a unique subscriber identifier associated with the subscriber. The method further includes obtaining carrier controlled subscriber data related to the subscriber based on the unique subscriber identifier. The method additionally includes inserting the carrier controlled subscriber data into the request.
153 Citations
19 Claims
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1. A method for subscriber data insertion into advertisement requests, comprising:
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receiving a request for advertising content for a subscriber by a subscriber data insertion unit, the request for advertising content received from a publisher server, wherein the request contains a unique subscriber identifier associated with the subscriber; based on the unique subscriber identifier, obtaining carrier controlled subscriber data related to the subscriber; and inserting the carrier controlled subscriber data into the request by the subscriber data insertion unit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 19)
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8. A system for insertion of subscriber data, comprising:
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a mobile device comprising an executable application operable to display an advertisement; a publisher server that delivers publisher content to the mobile device in response to the request from the mobile device; an ad server that selects the advertisement in response to an ad request generated by the publisher server, wherein the ad request includes a unique subscriber identifier, wherein the selection of the advertisement is based on carrier controlled subscriber data; and a subscriber data insertion unit that inserts the carrier controlled subscriber data obtained based on the unique subscriber identifier into the ad request received from the publisher server. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A subscriber data insertion unit, comprising:
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a receive module that receives a request for an advertisement, wherein the request contains a unique subscriber identifier associated with a subscriber; a subscriber data retrieval module that, based on the unique subscriber identifier, obtains carrier controlled subscriber data from a data source controlled by a carrier; and an insertion module that inserts into the request the carrier controlled subscriber data based on the unique subscriber identifier. - View Dependent Claims (15, 16, 17, 18)
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Specification