Method and system for tracking telephone calls

• US 8,442,862 B2
• Filed: 11/14/2007
• Issued: 05/14/2013
• Est. Priority Date: 11/14/2006
• Status: Active Grant

• Current Assignee: Marchex Sales LLC (Marchex Incorporated)
• Original Assignee: Marchex Sales LLC (Marchex Incorporated)
• Inventors: Lieberman, Todd, Weisberg, Jeffrey
• Primary Examiner(s): Patel, Jagdish
• Assistant Examiner(s): POE, KEVIN T
• Application Number:
  US11/985,188
• Publication Number:
  US 20080162286A1
• Time in Patent Office: 2,008 Days
• Field of Search: 705/14, 705/14.13, 705/14.4, 705/14.41, 705/14.43, 705/14.49
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: H04M 15/41 Billing record details, i.e. parameters, identifiers, structure of call data record [CDR]
• CPC Class Codes: H04M 15/58 based on statistics of usage or network monitoring
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 3/42059 Making use of the calling party identifier
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.

Claims

1. A system for measuring the efficacy of an advertising campaign conducted by an advertiser, comprising:

a server which receives a request to present an advertisement to an Internet user, provides the requested advertisement via the Internet, and inserts into the provided advertisement a telephone number, wherein said telephone number is selected from a plurality of telephone numbers available to the server on the basis of information identifying a source of the request encoded in said request;

a telephone interface for receiving calls made to said telephone number;

a call handling system connected with the telephone interface for processing said calls and for recording data relating to said calls; and

a report generator connected with said call handling system, and configured to retrieve said data, generate reports, and to provide access to said reports to the advertiser.

2. The system of claim 1, wherein said system further comprises:

a database configured to store said plurality of telephone numbers and to permit said advertiser to, assign said telephone number to the advertising campaign.

3. The system of claim 2 wherein said database is further configured to permit said advertiser to assign a second telephone number to a second advertising campaign, and wherein said server is configured to identify one of the telephone number and the second telephone number on the basis of information encoded in the request identifying the associated campaign.