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System and method for delivering statistically scheduled advertisements

  • US 8,443,385 B1
  • Filed: 07/23/2009
  • Issued: 05/14/2013
  • Est. Priority Date: 08/31/2000
  • Status: Expired due to Term
First Claim
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1. A system for delivering targeted advertisements to subscribers in a television service network environment, the system comprising:

  • a multiple presentation stream generator for generating a plurality of presentation stream groups each group corresponding to a particular programming channel, each of the presentation stream groups comprising a plurality of replicated presentation streams having the same programming and the same avails; and

    an ad scheduler for scheduling advertisements in each of the replicated presentation streams, wherein the ad scheduler determines an appropriate market segment for the avails within the replicated presentation streams based on a comparison between channel change statistical information and avail time information.

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