Gathering data concerning publication usage
First Claim
Patent Images
1. A system for gathering data concerning usage of a publication by a person, comprising:
- a sensor disposed in or on a publication operative to produce raw data representing stress applied to the publication by a person; and
a processor disposed in or on the publication, said processor being communicatively coupled to the sensor and operative to produce usage data representing usage of the publication by the person based on the raw data, wherein the processor controls a mode of operation for the sensor to produce the usage data.
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Accused Products
Abstract
Methods and systems for measuring and gathering data relating to publication usage by participants in publication readership studies. Some methods and systems employ portable monitors carried by participants of the studies along with publications fitted with various devices, such as piezoelectric transducers, RFID tags and others devices and circuits.
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Citations
18 Claims
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1. A system for gathering data concerning usage of a publication by a person, comprising:
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a sensor disposed in or on a publication operative to produce raw data representing stress applied to the publication by a person; and a processor disposed in or on the publication, said processor being communicatively coupled to the sensor and operative to produce usage data representing usage of the publication by the person based on the raw data, wherein the processor controls a mode of operation for the sensor to produce the usage data. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of gathering electronic data concerning physical manipulation of a publication by a person, the publication including a first portion removably affixed to a second portion to conceal predetermined expression, comprising:
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detecting a separation of the first portion from the second portion via an electrical sensor to produce raw data; controlling a mode of operation for the sensor via a processor; and producing usage data in the processor based on the raw data, the usage data representing exposure of a person to the predetermined expression. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A system for gathering data concerning usage of a publication by a person, the publication including a first portion removably affixed to a second portion to conceal predetermined expression, comprising:
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a sensor disposed in or on the publication operative to produce raw data associated with a separation of the first portion from the second portion; and a processor disposed in or on the publication, said processor communicatively coupled to the sensor and operative to produce usage data representing exposure of a person to the predetermined expression based on the raw data, wherein the processor controls a mode of operation for the sensor to produce usage data. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification