Interactive product package that forms a node of a product-centric communications network
First Claim
1. A packaged product comprising a reactive label, the reactive label comprising;
- a) a display,b) control logic,c) an input sensor, andd) an electronic communications elementwherein the reactive label allows a consumer to communicate directly to the product'"'"'s manufacturer via a product-centric manufacturer network about the product on topics selected from the group consisting of;
instructions for use, optimizing product performance, the product'"'"'s manufacturer, loyalty programs, synergistic products, discounts/promotions, product registrations, warrantees, and combinations thereof.
1 Assignment
0 Petitions
Accused Products
Abstract
A communications-enabled packaged product allows a consumer to partake of communications within a product-centric network. The packaged product performs the functions of a communications node in the network. The packaged product may include two portions, one portion being a reactive label which may be affixed to the packaging and a second part being a “smart communications card” that is separate from the packaging and portable. Each part includes a communications element and an information storage and retrieval element and may include various means for downloading and uploading information into the storage and retrieval elements. In one aspect of its use, the invention allows the consumer to transmit and receive information about the product. In another aspect of its use, the invention allows the consumer to carry information about other similarly enabled products in their possession for use in shopping trips.
27 Citations
14 Claims
-
1. A packaged product comprising a reactive label, the reactive label comprising;
-
a) a display, b) control logic, c) an input sensor, and d) an electronic communications element wherein the reactive label allows a consumer to communicate directly to the product'"'"'s manufacturer via a product-centric manufacturer network about the product on topics selected from the group consisting of;
instructions for use, optimizing product performance, the product'"'"'s manufacturer, loyalty programs, synergistic products, discounts/promotions, product registrations, warrantees, and combinations thereof. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A packaged product comprising a reactive label, the reactive label comprising;
-
a) a display, b) control logic, c) an input sensor, and d) an electronic communications element, wherein the reactive label allows a consumer to communicate directly with other consumers in a product-centric social network about the product on topics selected from the group consisting of;
instructions for use, optimizing product performance, the product'"'"'s manufacturer, loyalty programs, synergistic products, discounts/promotions, and combinations thereof.
-
-
11. A plurality of packaged products, each member of the plurality comprising a reactive label, the reactive label comprising:
-
a) a display, b) control logic, c) an input sensor, and d) an electronic communications element, wherein each member of the plurality of packaged products comprises a product selected from a group consisting of a variations of a common product type, and each reactive label is communicatively coupled to the plurality of reactive labels, and wherein the reactive label allows a consumer to communicate directly to the product'"'"'s manufacturer via a product-centric manufacturer network about the product on topics selected from the group consisting of;
instructions for use, optimizing product performance, the product'"'"'s manufacturer, loyalty programs, synergistic products, discounts/promotions, product registrations, warrantees, and combinations thereof. - View Dependent Claims (12, 13, 14)
-
Specification