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Automated price maintenance for use with a system in which advertisements are rendered with relative preferences

  • US 8,447,653 B2
  • Filed: 07/29/2010
  • Issued: 05/21/2013
  • Est. Priority Date: 11/08/2002
  • Status: Expired due to Term
First Claim
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1. A computer-implemented method comprising:

  • a) receiving, responsive to a request for advertisements to be served with a document and using a computer system including at least one computer, information identifying advertisements to be served with the document, each of the advertisements having an associated maximum bid per result;

    b) for one of the advertisements, determining, responsive to receiving the information identifying advertisements to be served with the document and using the computer system, a cost to be charged for the result, wherein the cost is a function of a next highest maximum bid of the advertisements to the maximum bid of the one of the advertisements; and

    c) serving, using the computer system, the identified advertisements.

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