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System and method for displaying advertisements responsive to EPG information

  • US 8,448,209 B2
  • Filed: 08/20/2007
  • Issued: 05/21/2013
  • Est. Priority Date: 12/19/1996
  • Status: Expired due to Fees
First Claim
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1. A method for causing advertisements to be displayed with an electronic program guide (EPG) comprising:

  • automatically monitoring a plurality of user interactions with user equipment;

    transmitting information related to the automatically monitored interactions to a remote computer;

    receiving, from the remote computer, a list of recommended programs that the user is likely to be interested in, wherein the recommended programs are identified for inclusion in the list based on user characteristics determined from the transmitted information;

    generating for display with the EPG a plurality of program listings corresponding to the list of recommended programs;

    receiving an advertisement matching the transmitted information; and

    causing the received advertisement to be displayed with the EPG simultaneously with the plurality of program listings.

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  • 6 Assignments
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