Brand mapping
First Claim
Patent Images
1. A method comprising:
- (a) displaying, using a wireless communication device, a first image associated with a first brand, and a second image associated with a second brand;
(b) receiving, from a user of the device, an indication of a selection of the first image, and an indication of a selection of the second image;
(c) identifying a first location of the device independently of any location-specifying user input to the device;
(d) wirelessly communicating, using the device, first data, the first data comprising information relating to the first location of the device;
(e) wirelessly receiving, using the device, second data;
(f) displaying, using the device, a first map image that is based at least in part on the second data, wherein the first map image describes a first area overlapping with a location in proximity to the location of the device; and
wherein the first map image comprises a first indication of a location of a first brand access site at which a first branded entity having the first brand is accessible;
wherein the first indication is located at a first position on the first map image corresponding to the location of the first brand access site;
wherein the first map image further comprises a second indication of a location of a second brand access site at which a second branded entity having the second brand is accessible; and
wherein the second indication is located at a second position on the first map image corresponding to the location of the second brand access site.
1 Assignment
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Accused Products
Abstract
A user uses a portable electronic device to select an image representative of a brand. In response to the user'"'"'s selection of the image representative of the brand, the device automatically presents the user with an image of a map that indicates a current location of the device and shows one or more images representative of brand purchase sites where the selected brand may be accessed by the user.
17 Citations
58 Claims
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1. A method comprising:
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(a) displaying, using a wireless communication device, a first image associated with a first brand, and a second image associated with a second brand; (b) receiving, from a user of the device, an indication of a selection of the first image, and an indication of a selection of the second image; (c) identifying a first location of the device independently of any location-specifying user input to the device; (d) wirelessly communicating, using the device, first data, the first data comprising information relating to the first location of the device; (e) wirelessly receiving, using the device, second data; (f) displaying, using the device, a first map image that is based at least in part on the second data, wherein the first map image describes a first area overlapping with a location in proximity to the location of the device; and wherein the first map image comprises a first indication of a location of a first brand access site at which a first branded entity having the first brand is accessible; wherein the first indication is located at a first position on the first map image corresponding to the location of the first brand access site; wherein the first map image further comprises a second indication of a location of a second brand access site at which a second branded entity having the second brand is accessible; and wherein the second indication is located at a second position on the first map image corresponding to the location of the second brand access site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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11. The method of 1, further comprising:
(g) after receipt of the indication of the selection of the first image, executing an application on the device.
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12. The method of 11, wherein (g) comprises:
- after receipt of the indication of the selection of the first image and receipt of the indication of the selection of the second image, executing the application on the device.
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30. A non-transitory computer-readable medium comprising computer program instructions, wherein the computer program instructions are executable by at least one computer processor to perform a method, the method comprising:
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(a) displaying, using a wireless communication device, a first image associated with a first brand, and a second image associated with a second brand; (b) receiving, from a user of the device, an indication of a selection of the first image, and an indication of a selection of the second image; (c) identifying a first location of the device independently of any location-specifying user input to the device; (d) wirelessly communicating, using the device, first data, the first data comprising information relating to the first location of the device; (e) wirelessly receiving, using the device, second data; (f) displaying, using the device, a first map image that is based at least in part on the second data, wherein the first map image describes a first area overlapping with a location in proximity to the location of the device; and wherein the first map image comprises a first indication of a location of a first brand access site at which a first branded entity having the first brand is accessible; wherein the first indication is located at a first position on the first map image corresponding to the location of the first brand access site; wherein the first map image further comprises a second indication of a location of a second brand access site at which a second branded entity having the second brand is accessible; and wherein the second indication is located at a second position on the first map image corresponding to the location of the second brand access site. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58)
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40. The computer-readable medium of 30, further comprising:
(g) after receipt of the indication of the selection of the first image, executing an application on the device.
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41. The computer-readable medium of 40, wherein (g) comprises:
- after receipt of the indication of the selection of the first image and receipt of the indication of the selection of the second image, executing the application on the device.
Specification