Personalized content delivery and analytics

• US 8,452,640 B2
• Filed: 01/30/2009
• Issued: 05/28/2013
• Est. Priority Date: 01/30/2009
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Kumar, Darshan, Sudhi, Ambili, Achar, Govindraja, Jhaveri, Pankesh, Billapati, Anil
• Primary Examiner(s): EPSTEIN, BRIAN M
• Application Number:
  US12/363,411
• Publication Number:
  US 20100198654A1
• Time in Patent Office: 1,579 Days
• Field of Search: 705/7, 705/10, 715/203, 715/207, 715/239
• US Class Current: 705/7.32
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Systems and methods are provided that record details and analytics about a sales call presentation. Presentation materials are stored in the form of digital content in a memory. A first user interface is provided to allow a presenter to select a presentation, and a second user interface is provided to allow a presenter to enter details about the sales call. Analytical data of the presentation is recorded in real-time and the analytical data is stored in a memory, wherein the analytical data is used in part to assess the success of the presentation.

Claims

1. A computer-implemented method for recording details and analytics about a sales call presentation, comprising:

storing, by a processor, presentation material in the form of digital content in a memory;

creating, by the processor, one or more messaging plans from the presentation material, wherein each messaging plan comprises a sequence of the presentation material, wherein each messaging plan is created separately from the presentation material, wherein each messaging plan further comprises at least one of a related message or a detailed message, wherein a message comprises a segment of the presentation material, and wherein the at least one related or detailed message is not part of the presentation, but is displayed during the presentation in response to a decision by a presenter;

associating, by the processor, at least one messaging plan of the one or more messaging plans with an objective code;

providing, by the processor, a first user interface to allow the presenter to select a presentation by selecting a messaging plan from the one or more messaging plans, wherein the first user interface comprises a search component loaded from a component definition file, and wherein the search component allows users to search one or more messages or one or more messaging plans;

configuring, by the processor, one or more fields of the search component that are used to search a message or a messaging plan based on the component definition file;

providing, by the processor, a second user interface to allow the presenter to enter details about the sales call before the sales call, wherein the details comprise an objective of the sales call;

recommending, by the processor, at least one messaging plan of the one or more messaging plans, wherein the objective code of the at least one messaging plan matches the objective of the sales call; and

recording, by the processor, analytical data of the presentation in real-time and storing the analytical data in a memory.

2. The method of claim 1, wherein the analytical data includes at least one of:

duration of the presentation, amount of time spent on each segment of the presentation, sequence of slides in the presentation, and audience feedback in reaction to the presentation.

3. The method of claim 1, further comprising providing a third user interface to allow creation of a presentation using a drag-and-drop operation.

4. The method of claim 1, further comprising providing a language option, wherein textual elements of the first and second user interfaces are loaded from an XML file based on a language identifier.

5. The method of claim 1, wherein components of the second user interface are loaded from the component definition file.

6. The method of claim 1, wherein the second user interface further allows the presenter to enter details after the sales call.

7. The method of claim 1, wherein the sales call is a pharmaceutical sales call.

8. The method of claim 1, wherein the analytical data is used in part to assess the presentation.

9. The method of claim 1, further comprising:

associating, by the processor, the at least one messaging plan of the one or more messaging plans with a target segment code;

wherein the details of the sales call further comprise a contact detail;

wherein the target segment code of the at least one messaging plan matches the contact detail; and

wherein the objective code represents the objective of the sales call, and wherein the target segment code represents a contact of the sales call.

10. A non-transitory computer-readable medium having instructions stored thereon that, when executed by a processor, cause the processor to record details and analytics about a sales call presentation by:

storing presentation material in the form of digital content in a memory;

creating one or more messaging plans from the presentation material, wherein each messaging plan comprises a sequence of the presentation material, wherein each messaging plan is created separately from the presentation material, wherein each messaging plan further comprises at least one of a related message or a detailed message, wherein a message comprises a segment of the presentation material, and wherein the at least one related or detailed message is not part of the presentation, but is displayed during the presentation in response to a decision by a presenter;

associating at least one messaging plan of the one or more messaging plans with an objective code;

providing a first user interface to allow the presenter to select a presentation by selecting a messaging plan from the one or more messaging plans, wherein the first user interface comprises a search component loaded from a component definition file, and wherein the search component allows users to search one or more messages or one or more messaging plans;

configuring one or more fields of the search component that are used to search a message or a messaging plan based on the component definition file;

providing a second user interface to allow a presenter to enter details about the sales call, wherein the details comprise an objective of the sales call;

recommending at least one messaging plan of the one or more messaging plans, wherein the objective code of the at least one messaging plan matches the objective of the sales call; and

recording analytical data of the presentation in real-time and storing the analytical data in a memory.

11. The computer-readable medium of claim 10, wherein the analytical data includes at least one of:

duration of the presentation, amount of time spent on each segment of the presentation, sequence of slides in the presentation, and audience feedback in reaction to the presentation.

12. The computer-readable medium of claim 10, further comprising providing a third user interface to allow creation of a presentation using a drag-and-drop operation.

13. The computer-readable medium of claim 10, further comprising providing a language option, wherein textual elements of the first and second user interfaces are loaded from an XML file based on a language identifier.

14. The computer-readable medium of claim 10, wherein components of the second user interface are loaded from the component definition file.

15. The computer-readable medium of claim 10, wherein the second user interface further allows the presenter to enter details after the sales call.

16. The computer-readable medium of claim 11, wherein the sales call is a pharmaceutical sales call.

17. A system for recording details and analytics about a sales call presentation, comprising:

a memory storing instructions for recommending at least one messaging plan, wherein an objective code of the at least one messaging plan matches an objective of a sales call, configuring one or more fields of a search component that are used to search a message or a messaging plan based on a component definition file, selecting a messaging plan, presenting a sales presentation to at least one audience member using the messaging plan including recording analytical data of the presentation comprising the duration of the presentation, amount of time spent on each segment of the presentation, and sequence of slides in the presentation, wherein the analytical data is used in part to assess the success of the presentation, and wherein the memory stores presentation material in the form of digital content in a memory; and

a processor executing the instructions,

wherein the messaging plan comprises a sequence of the presentation material, wherein each messaging plan is created separately from the presentation material, wherein each messaging plan further comprises at least one of a related message or a detailed message, wherein a message comprises a segment of the presentation material, and wherein the at least one related or detailed message is not part of the presentation, but is displayed during the presentation in response to a decision by a presenter.