System and method for providing endorsed electronic offers between communication devices

• US 8,452,646 B2
• Filed: 10/14/2010
• Issued: 05/28/2013
• Est. Priority Date: 12/23/2005
• Status: Active Grant

• Current Assignee: Andrew Levi
• Original Assignee: Blue Calypso Incorporated
• Inventors: Levi, Andrew E., Bauer, Bradley W.
• Primary Examiner(s): Dagnew, Saba
• Application Number:
  US12/925,218
• Publication Number:
  US 20120095840A1
• Time in Patent Office: 957 Days
• Field of Search: 705/14
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods

Abstract

A system and method are disclosed for distribution of advertisements and electronic offers between communication devices. The system and method provides for accounting and distribution of incentives related to distribution of the advertisements and offers. A bi-directional selection between subscribers and advertisers using the system is created whereby both advertisers and subscribers agree to participate in the distribution of advertisements and offers. The system further provides for a means of redeeming offers utilizing points of sale and analytics associated to the redemption of electronic offers.

Claims

1. In a system comprising a network, a source communication device, a first destination communication device and an intermediary connected to the network, a method for providing an electronic offer to a first recipient associated with the first destination communication device and for incentivizing a subscriber associated with the source communication device comprising:

receiving, at the intermediary, a first profile including a set of identification requirements related to at least one advertiser of a group of advertisers;

receiving, at the intermediary, a second profile including a set of identification data related to the subscriber;

deriving, by the intermediary, a match condition between the first profile and the second profile;

determining, by the intermediary, if the subscriber is a first qualified subscriber based on the match condition;

transmitting, from the intermediary to the source communication device, a first endorsement tag related to the at least one advertiser of the group of advertisers and linked with advertising content;

transmitting a first content communication between the first source communication device and the first destination communication device;

transmitting the first endorsement tag to the first destination communication device; and

,

receiving a first signal, at the intermediary from the first destination communication device, through execution of the first endorsement tag, to transmit the electronic offer.

2. The method of claim 1 further comprising the steps of:

transmitting an incentive program from the intermediary to the source communication device for participation of the first qualified subscriber; and

,

incentivizing the first qualified subscriber at the source communication device according to the incentive program.

3. The method of claim 2 further comprising the step of:

verifying, by the intermediary, a validity state of the electronic offer.

4. The method of claim 3 wherein the step of verifying, by the intermediary, a validity state of the electronic offer comprises the further steps of:

receiving, at the intermediary, a set of offer attributes;

receiving, at the intermediary, a verification request from the first destination communication device;

comparing, by the intermediary, at least one offer attribute of the set of offer attributes to the verification request to arrive at a set of results;

generating, by the intermediary, a verification signal based on the set of results; and

,

transmitting the verification signal from the intermediary to the first destination communication device.

5. The method of claim 4 wherein the step of comparing further comprises the steps of:

receiving, at the intermediary, a predetermined set of valid geographic coordinates in the set of offer attributes;

receiving, at the intermediary, a set of location geographic coordinates as the verification request; and

,

comparing, by the intermediary, the set of location geographic coordinates to the set of valid geographic coordinates.

6. The method of claim 4 wherein the step of comparing further comprises the steps of:

receiving, at the intermediary, a predetermined set of time restrictions in the set of offer attributes;

receiving, at the intermediary, a set of time stamp data, related to execution of the electronic offer, as the verification request; and

,

comparing, by the intermediary, the set of time stamp data to the set of time restrictions.

7. The method of claim 6 further comprising the steps of

generating, by the intermediary, a bar code and

including the bar code in a static graphic image.

8. The method of claim 4 wherein the verification signal is drawn from one of the group of a valid verification signal and an invalid verification signal, wherein the set of offer attributes includes a maximum number of valid verification signals;

the method further comprising the steps of;

tracking, by the intermediary, a number of valid verification signals;

comparing, by the intermediary, the number of valid verification signals to the maximum number of valid verification signals; and

,

generating, by the intermediary, an invalid verification signal if the number of valid verification signals is greater than the maximum number of valid verification signals.

9. The method of claim 4 wherein the step of generating includes the further step of:

generating, by the intermediary, a verification signal, including a set of redirection links drawing from one or more of the group of, a redirection link to a streaming video site, a redirection link to a ticket purchase site and a redirection link to an appointment calendar site.

10. The method of claim 3 further comprising the steps of:

receiving a set of feedback data, at the intermediary from the first destination communication device, related to a redemption event;

tabulating, by the intermediary, one or more of the set of feedback data; and

,

generating, by the intermediary, a report based on the tabulation.

11. The method of claim 10 further comprising the step of:

generating, by the intermediary, a trend analysis based on the tabulation.

12. The method of claim 10 including the further step of:

generating, by the intermediary, a geographic map of validation density based on the tabulation.

13. The method of claim 12 including the further step of:

animating, by the intermediary, the geographic map of validation density to show a density change.