Dynamic display dependent markup language interface

• US 8,453,051 B1
• Filed: 03/31/2008
• Issued: 05/28/2013
• Est. Priority Date: 03/31/2008
• Status: Expired due to Fees

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Weiss, Steven K., Griffin, Craig S., Lattyak, John, Lynch-Freshner, Lawrence Arnold, Ryan, Thomas A.
• Primary Examiner(s): Hong, Stephen
• Assistant Examiner(s): Vaughn, Gregory J
• Application Number:
  US12/060,167
• Time in Patent Office: 1,884 Days
• Field of Search: 715/200, 715/234, 715/238, 715/240, 715/241
• US Class Current: 715/240
• CPC Class Codes: H04N 21/23439 for generating different versions
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80

Abstract

Tools and techniques for creating presentations via dynamic digital content (DDC) tools using a display dependent markup language interface facilitating dynamic content are described. The markup language, “DXyml”, identifies content elements, including dynamic content elements, for display and specifies pixel locations at which to position the content elements on a client device. Pixel locations are selected for particular screen configurations, allowing the presentations to be created in advance of being served to specific types of devices with the particular screen configurations.

Claims

1. A method comprising:

issuing a dynamic xyml call by a client process to a host process, the dynamic xyml call having a plurality of call parameters comprising a global singleton and an xyml named document, the dynamic xyml call being configured to cause the host process to parse the call and to retrieve the parameters; and

receiving, by the client process, a dynamic xyml acknowledgment having a plurality of acknowledgment parameters comprising the global singleton and the xyml document comprising at least one of a plurality of handlers, wherein;

a predetermined trigger will cause a script corresponding to a handler associated with the predetermined trigger to execute; and

the plurality of handlers are contained by xyml elements and sheets such that;

at least one of the plurality of handlers is a child element of an xyml element;

at least one of the plurality of handlers is a child element of a sheet and becomes active when the sheet is visible; and

handlers that are child elements of sheets override handlers that are child elements of xyml elements.

2. A method as recited in claim 1, wherein the parameters comprise an active sheet identifier, and setting the active sheet identifier renders a previous visible sheet invisible and triggers a handler corresponding to the previous visible sheet.

3. A method as recited in claim 1, wherein the issuing by the client process further comprises an xyml call comprising a call to exit a current application and open an electronic commerce application.

4. A method as recited in claim 1, wherein the dynamic xyml call comprises a parse xml call causing an application to parse an xml representation of DXyml elements and return an array of elements.

5. One or more storage media having computer-executable instructions encoded thereon, the computer-executable instructions upon execution configuring a device to perform operations comprising:

issuing a dynamic xyml call by a client process to a host process, the dynamic xyml call having a plurality of call parameters comprising a global singleton and an xyml named document, the dynamic xyml call being configured to cause the host process to parse the call and to retrieve the parameters;

receiving, by the client process, a dynamic xyml acknowledgment having a plurality of acknowledgment parameters comprising the global singleton and the xyml document comprising at least one of a plurality of handlers, wherein a predetermined trigger will cause a script corresponding to a handler associated with the predetermined trigger to execute; and

wherein the parameters further comprise an active sheet identifier, and setting the active sheet identifier renders a previous visible sheet invisible and triggers a handler corresponding to the previous visible sheet.

6. One or more storage media as recited in claim 5, wherein handlers are contained by xyml elements and sheets such that:

at least one of a plurality of handlers is a child element of an xyml element;

at least one of a plurality of handlers is a child element of a sheet and becomes active when the sheet is visible; and

handlers that are child elements of sheets override handlers that are child elements of xyml elements.

7. One or more storage media as recited in claim 5, wherein the issuing by the client process further comprises an xyml call comprising a call to exit a current application and open an electronic commerce application.

8. One or more storage media as recited in claim 5, wherein the dynamic xyml call comprises a parse xml call causing an application to parse an xml representation of DXyml elements and return an array of elements.

9. One or more storage media as recited in claim 5, wherein a sheet as identified by the active sheet identifier includes a collection of content for presentation at a same time according to dynamic XML-based markup instructions that specify an x-coordinate and a y-coordinate of at least one dynamic content element for placement on the sheet.

10. A device comprising:

a processor;

a storage media having computer-executable instructions encoded thereon, the computer-executable instructions upon execution by the processor configuring the device to perform operations comprising;

issuing a dynamic xyml call by a client process to a host process, the dynamic xyml call having a plurality of call parameters comprising a global singleton and an xyml named document, the dynamic xyml call being configured to cause the host process to parse the call and to retrieve the parameters;

receiving, by the client process, a dynamic xyml acknowledgment having a plurality of acknowledgment parameters comprising the global singleton and the xyml document comprising at least one of a plurality of handlers, wherein a predetermined trigger will cause a script corresponding to a handler associated with the predetermined trigger to execute; and

wherein the issuing by the client process further comprises an xyml call comprising a call to exit a current application and open an electronic commerce application.

11. A device as recited in claim 10, wherein handlers are contained by xyml elements and sheets such that:

at least one of a plurality of handlers is a child element of an xyml element;

at least one of a plurality of handlers is a child element of a sheet and becomes active when the sheet is visible; and

handlers that are child elements of sheets override handlers that are child elements of xyml elements.

12. A device as recited in claim 10, wherein the parameters comprise an active sheet identifier, and setting the active sheet identifier renders a previous visible sheet invisible and triggers a handler corresponding to the previous visible sheet.

13. A device as recited in claim 12, wherein a sheet as identified by the active sheet identifier includes a collection of content for presentation at a same time according to dynamic XML-based markup instructions that specify an x-coordinate and a y-coordinate of at least one dynamic content element for placement on the sheet.

14. A device as recited in claim 10, wherein the dynamic xyml call comprises a parse xml call causing an application to parse an xml representation of DXyml elements and return an array of elements.

15. A method comprising:

issuing a dynamic xyml call by a client process to a host process, the dynamic xyml call having a plurality of call parameters comprising a global singleton and an xyml named document, the dynamic xyml call being configured to cause the host process to parse the call and to retrieve the parameters;

receiving, by the client process, a dynamic xyml acknowledgment having a plurality of acknowledgment parameters comprising the global singleton and the xyml document comprising at least one of a plurality of handlers, wherein a predetermined trigger will cause a script corresponding to a handler associated with the predetermined trigger to execute; and

wherein the parameters further comprise an active sheet identifier, and setting the active sheet identifier renders a previous visible sheet invisible and triggers a handler corresponding to the previous visible sheet.

16. A method as recited in claim 15, wherein handlers are contained by xyml elements and sheets such that:

at least one of a plurality of handlers is a child element of an xyml element;

at least one of a plurality of handlers is a child element of a sheet and becomes active when the sheet is visible; and

handlers that are child elements of sheets override handlers that are child elements of xyml elements.

17. A method as recited in claim 15, wherein the issuing by the client process further comprises an xyml call comprising a call to exit a current application and open an electronic commerce application.

18. A method as recited in claim 15, wherein the dynamic xyml call comprises a parse xml call causing an application to parse an xml representation of DXyml elements and return an array of elements.

19. A method as recited in claim 15, wherein a sheet as identified by the active sheet identifier includes a collection of content for presentation at a same time according to dynamic XML-based markup instructions that specify an x-coordinate and a y-coordinate of at least one dynamic content element for placement on the sheet.

20. A method comprising:

issuing a dynamic xyml call by a client process to a host process, the dynamic xyml call having a plurality of call parameters comprising a global singleton and an xyml named document, the dynamic xyml call being configured to cause the host process to parse the call and to retrieve the parameters;

receiving, by the client process, a dynamic xyml acknowledgment having a plurality of acknowledgment parameters comprising the global singleton and the xyml document comprising at least one of a plurality of handlers, wherein a predetermined trigger will cause a script corresponding to a handler associated with the predetermined trigger to execute; and

wherein the issuing by the client process further comprises an xyml call comprising a call to exit a current application and open an electronic commerce application.

21. A method as recited in claim 20, wherein handlers are contained by xyml elements and sheets such that:

at least one of a plurality of handlers is a child element of an xyml element;

at least one of a plurality of handlers is a child element of a sheet and becomes active when the sheet is visible; and

handlers that are child elements of sheets override handlers that are child elements of xyml elements.